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Judging Others in Social Media - The Beam in Your Eye vs. the Speck in your Neighbor's

Judging Others in Social Media -  The Beam in Your Eye vs. the Speck in your Neighbor's | The Social Media Learning Lab | Scoop.it

Judging and Social Media:    Most of the time I hate judgement and I have seen plenty of it lately…mostly on Facebook. People judge

  • Philip Seymore Hoffman for his drug overdose,  
  • the Seattle Seahawks player for losing his cool after heading to the Super Bowl, t
  • Payton Manning for saying something nice to Richard Sherman after his injury
  •  Jahi McMath’s family for wanting to give her time 
  • and let’s not even touch on the Coke Commercial that aired during the Super Bowl and has caused such a controversy [DN: comments about languages, ethnocentrism...]

....

Yesterday was Facebook’s 10 year anniversary, and they did a really cool thing which was to allow people to LOOK BACK via a video of highlights of our life on Facebook in one minute. 
      

___________________________
   
What can you ever really know of other people’s souls— of their temptations, their opportunities, their struggles? 

     
___________________________
 

    
The one thing that stood out to me was that 99% of the video’s were mostly about family events and milestones.
       
 

Do you think our friends would have watched so many if they were all about our careers?
     

Again…

   

"What can you ever really know of other people’s souls— of their temptations, their opportunities, their struggles? One soul in the whole creation you do know: and it is the only one whose fate is placed in your hands." —C. S.  LEWIS  

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Stay in touch with Best of the Best news, taken from Deb's  NINE curation streams @Deb Nystrom, REVELN, featuring gold award winning change & learning, sent  once a month via email, available for free here via REVELN Tools.

       




 

Deb Nystrom, REVELN's insight:

Missy Caulk is a very caring, sharing person who knows of what she speaks, in more depth than many of you will ever know.   Wise words.   ~  Deb

Reference:  'Brother, let me take the speck out of your eye,' when you yourself fail to see the plank in your own eye?   Luke 6:42   A passage about hypocrisy in the Bible.  

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How to write great business tweets (and status updates) #Infographic

How to write great business tweets (and status updates) #Infographic | The Social Media Learning Lab | Scoop.it
Deb Nystrom, REVELN's insight:

How to write better business tweets #infographic   This is also good info for those who link business page Facebook status updates to twitter so that the first part of the Facebook update is #tweet-worthy.

  

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The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab | Scoop.it

The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.
 

They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

The biggest trust-building opportunity comes in the categories of engagement and integrity.

 

The attributes listed under these two categories are:

  • Listening to customer needs and feedback
  • Treating employees well
  • Placing customers ahead of profits
  • Ethical business practices
  • Taking responsible actions to address an issue of crisis
  • Transparent and open business practices


 

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Deb Nystrom, REVELN's insight:

There is more to success in business than trust, but not much more - and it ranks high on any success list.


 "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

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Valentine's Day & 4 Social Media Marketing Methods that Work

Valentine's Day & 4 Social Media Marketing Methods that Work | The Social Media Learning Lab | Scoop.it

The average person spends approximately $134.08 on Valentine's Day festivities.


________________
   
Each social network has its own etiquette, culture and style.

   

________________


Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium.  

A sample of guidelines from Social Media Frontier:

      
Facebook  -  Facebook pages make it easy to build user engagement for your brand by running giveaways, offering samples and posting polls. ...MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement (vitamin) sample for the people they loved.
        
MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.

         


Twitter -  Salesforce ...found that 74 percent of Valentine's Day chatter on social networks was positive.
     
Tweet ...about Valentine's Day specials,...
or by providing an intimate look at how your company is celebrating the day around the office.Quick Vine videos o...and Instagrams ...help supplement your tweets.
 

Click here to read more.

Deb Nystrom, REVELN's insight:

Many approaches used for one social network, can apply to others - a solid profile, good visuals, give > don't "advertise" or "sell," etc.  However, this guide helps define the distinctions for the personality of each type of social media.  ~  D

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Confide: An app that could have prevented Governor Chris Christie's traffic scandal

Confide: An app that could have prevented  Governor Chris Christie's traffic scandal | The Social Media Learning Lab | Scoop.it
Disappearing text messages aren't just for high schoolers anymore.


There is a new app that could eliminate such scandals in the future (albeit not the rotten underlying acts). It's called Confide, and basically acts like Snapchat for professionals.


[It features] private, end-to-end encrypted, screenshot-proof messages which use email addresses rather than phone numbers that disappear shortly after they are sent.


Uses could be everything from discussing the next employee to fire or complaining about your boss or... well, causing massive traffic gridlock out of spite.



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Deb Nystrom, REVELN's insight:

Necessity is the mother of invention, and that would include smart use of confidential text and email messages, that disappear, once the communication is sent.  It's a good idea for simple, ethical confidentiality.  For a humorous perspective on this, here's link to (essentially worthless) email disclaimers.  

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The Evolution of Social Media (2008-2013) ~ An Infographic

The Evolution of Social Media (2008-2013) ~ An Infographic | The Social Media Learning Lab | Scoop.it
To celebrate HootSuite's 5th birthday, we've created an infographic offering a snapshot of the evolution of social media over the past 5 years.


Deb Nystrom, REVELN's insight:

That Hootsuite, a social media integrative tool, is now five years old implies at least two things:  


1) social media is here to stay, is mainstream, and


2) companies are still grasping at what to do with it.


Many, if not most are taking incremental (baby) steps to use it enterprise wide.  They are just starting to see the possibilities of how it can empower communication and innovation, using tools like Yammer, Microsoft Lync and Microsoft Lync for Mac, and Chatter for enterprise social media & instant messaging within companies.  


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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | The Social Media Learning Lab | Scoop.it

Headlines thatinspire a click uaing a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

            
H is for helpful.

     

E is for emotion.
…we evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  • Are You Able to Tell When Your Pooch Says, “I Love You?”
  • Doesn’t it Suck When Your Bounce Rate Goes Up?

     
A is for ask.
…Ask a question your target audience wants to know the answer to.

  • Where Are the Best Places to Vacation with Your Pets?
  • How Do You Write More Magnetic Headlines?

    

D is for do’s and don’ts.
…Deliver tactics that do or don’t work for a task your audience needs to understand.

  • What to Do When Your Puppy Won’t Stop Digging Up Your Yard.
  • Five Mistakes You Don’t Want to Make on Your Home Page.


L is for list.
I is for inspire.
N is for nightmare.
E is for empathy.

        

- See more at: http://feldmancreative.com/2013/12/headlines-9-letter-cheat-sheet-writing-winner-every-time/#sthash.iTT3n2GT.dpuf


 

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Via janlgordon
Deb Nystrom, REVELN's insight:

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

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janlgordon's curator insight, December 10, 2013 4:29 PM

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.


As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.


There are great tips in here


Here are a few that caught my attention:


E is for empathy.


Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.


"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.


 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.


"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/Jc464j]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


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What to Do When an Employee Violates your Social Media Policy

What to Do When an Employee Violates your Social Media Policy | The Social Media Learning Lab | Scoop.it

...It seems no one is immune to being shown the door over a post that doesn’t sit well with their boss. ....most have remained internal matters ...until now. 


Guidelines to Help Formulate your Social Media Strategy
In one recent case that involved a company's social media policy, the National Labor Relations Board (NLRB) filed a complaint against an employer who fired a staff member for badmouthing her supervisor on Facebook.


The Facebook case was eventually settled out of court and required that the company not discipline employees who are asking for union representation; the company will also revise their employee handbook policy around workers discussing work conditions with their co-workers.


This is obviously scary territory for employers.

  • On one hand, you have the fear of disgruntled employees doing some serious company brand damage online. 
  • On the other, you have the risk of being sued for violating the National Labor Relations Act.
Deb Nystrom, REVELN's insight:

This is a follow on to an earlier ScoopIt about, YES, you can get fired for what you say on Facebook,, however, check out what the National Labor Relations Board has to say about it. ~ Deb

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United Way Worldwide Case Study | Skyword

United Way Worldwide Case Study | Skyword | The Social Media Learning Lab | Scoop.it
Skyword spoke with United Way about its content campaign to learn how the brand uses Skyword's content marketing platform and services to fuel results.
Deb Nystrom, REVELN's insight:

A business partner, Leslie McGraw, connected with the Social Media Learning Lab, writes for Skyword and can vouch for their services.  Here's a useful case study (downloadable in .pdf form) of how a large organization organizes their messages from their large group of non-profits to speak to the world.  ~  D

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Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act

Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act | The Social Media Learning Lab | Scoop.it

This is a useful cautionary example involving a non-profit, the National Labor Relations Board, lawyers and two employees in conversation on Facebook.

     

Generally speaking:

     

  • One employee, griping alone on Facebook about his employer, can be fired; but,
          
  • Two employees, complaining together on Facebook about their employer, cannot be fired.
        

The distinction is that the two employees are engaged in concerted activity — group discussion of workplace issues — which, even in a non-union private-sector workplace, is protected via the National Labor Relations Act.

Deb Nystrom, REVELN's insight:

If you are an employer, it's important to stay on top of trends and precedents on employee chatter about your business in social media.  It will help you define what good faith social media policies are, clarify free speech vs. maligning your employer in social media and discussing workplace issues, how, where, when, what.  ~  D

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Deb Nystrom, REVELN's curator insight, December 5, 2013 1:09 PM

For employers, it's important to stay on top of trends and precedents regarding employee conversations about your business in social media .  This offers help as to the how, where, when, who, what, and why.  It will help you define what belongs in good faith social media policies and clarify free speech.  


From our Social Media Learning Lab news.  (Also just added, getting the full context on "selfies" in social media.)  ~  D

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Profitable Social Business in 3 Minutes - from Engage 2013

Profitable Social Business in 3 Minutes - from  Engage 2013 | The Social Media Learning Lab | Scoop.it

Insights and video from the SocialBakers Engage conference in London:

Change the culture

Social business is not just about technology, it involves a fundamental change in the company’s culture. Capgemini produced a report in 2012 explaining how companies that harness technology coupled with organisation change – the “Digerati” are ultimately more profitable - 26% more profitable.

 

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Facebook Photos Size Guide, Fall 2013 Edition

Facebook Photos Size Guide, Fall 2013 Edition | The Social Media Learning Lab | Scoop.it

A helpful guide on several different ways of using images and photos on Facebook, each of which has different dimensions and quirks.

Deb Nystrom, REVELN's insight:

Facebook is always making adjustments to its photo / media displays.  Here's the latest guide.  ~  Deb

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Change Plateau in Social Tech: McKinsey Global Survey results

Change Plateau in Social Tech: McKinsey Global Survey results | The Social Media Learning Lab | Scoop.it

Corporate use of social technologies is mainstream, though the pace of adoption has slowed. ...Companies can still take advantage of ...these tools ...to transform their organizations and create significant value.


While the percentage of companies adopting social technologies remains high, it has plateaued. After seven years of research on the use and benefits of social tools, respondents to our latest survey1 have for the first time reported no growth... Yet there remain significant opportunities for further adoption—and considerable value to capture—particularly among companies’ own employees and with business partners. 



Deb Nystrom, REVELN's insight:

The charts on the fully networked companies speaks volumes.  ~  D

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Millennials Are Ok about Less Privacy for Relevant Ads #Infographic

Millennials Are Ok about Less Privacy for Relevant Ads #Infographic | The Social Media Learning Lab | Scoop.it


Do millennials ...care less about privacy than previous generations?


_____________________
   
...over 40% of millennials notice and appreciate companies that know how to target them with relevant offers

 

_____________________
    

   

[From recent research...millennials are the least likely generation to opt-out of ads, and a majority of them don’t mind giving up their personal data as long as companies are delivering information that interests them. In fact, over 40 percent of millennials notice and appreciate companies that know how to target them with relevant offers.

 

The IGD research study is in line with previous surveys finding that while a majority of millennials believe it’s wrong for companies to have access to their personal information (70 percent nearly a year ago to 90 percent today), they are willing to reconsider if it means getting something in return (25 percent last year to 67 percent today).

 

   

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Deb Nystrom, REVELN's insight:

One of the local marketing firms I know suggests that choosing what ads you want to see is cool, not creepy.  So even if millennials is the buzzword attractor, the real question is about privacy and limits for everyone.  Millennials, on the other hand, led the way for what to expect in the marketing world as expectations shift.   ~  D 

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New to Curation? Here's a Simple Process To Learn How To Curate Any Content You Read, Cornell Notes


Via Robin Good
Deb Nystrom, REVELN's insight:

Have you considered how to share your expertise with the world via content curation?   If you are NEW to this and have expertise that others would value in choosing great content to share, here's a great place to start.  

Robin Good, provides us with a handy summary as well as providing us with a good example of how to add value to curation, via his notes.  ~  Deb

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Sandra Carswell's curator insight, January 27, 2014 12:02 AM

Cornell note-taking video. Handy to to teach students. 

Brent MacKinnon's curator insight, January 27, 2014 8:07 AM

I will add to pkm skills.

Zhang Meilan's curator insight, April 13, 2014 8:24 PM

如何策展你所阅读的任何内容的简单学习过程:看奈尔笔记方法。

康奈尔笔记法将笔记本分为三栏:大区域的主栏、条目栏(线索栏)、总结栏。

记笔记方法为”5R's”法:

1.Record- 在主栏中,尽可能多地记录一些重要事实、思想、概念等。

2.Reduce,归纳- 在线索栏,将这些事实,思想和概念归纳概括为一个词汇、或一句短话。

3.Recite,背诵 - 利用线索栏的提示,尽可能全面、而非机械地,用你自己的语言复述你所记录的主栏中有关讲座内容的事实、思想,然后对照笔记确认你所讲的。

4.Reflect,反思 - 思考这些材料与课程、单元/被讨论的科目之间的关系,这部分内容卸载总结栏。

5.Review,总结 - 每周花10分钟快速回顾你的笔记,你将会记住你所学习的大部分内容。


Thanks to Peter Mellow, and catspyjamasnz.

 

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3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

___________________
   
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

___________________



2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Read more here:


   

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Deb Nystrom, REVELN's insight:

As social media continues to become mainstream, articles like this zoom to the top of popularity charts.  Fast Company reports that this article was one of the "most-read leadership articles of 2013."  

That it is really about social media techmology is intriguing or an editor's mistake. ~  Deb 

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How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab | Scoop.it

Local marketing and internet maven Annie Wolock has some great tips here.  


Excerpted:

An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.


Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  



Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.


Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.


Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls


From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 



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    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  


    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D




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    Kansas Regents Adopt Policy on when Social Media Use can get Faculty Fired

    Kansas Regents Adopt Policy on when Social Media Use can get Faculty Fired | The Social Media Learning Lab | Scoop.it

    On Wednesday, the Kansas Board of Regents changed that, and adopted rules under which faculty members and other employees can be fired for "improper use of social media" -- and some parts of the policy are already drawing harsh criticism from faculty leaders.


    The policy outlines a number of reasons why any employee could be dismissed over social media postings. Some reasons -- such as inciting violence or revealing confidential student information -- aren't causing alarm. But others, faculty advocates say, could severely limit faculty free speech.


    ....The Kansas rules were adopted the same month that the American Association of University Professors issued a draft report on academic freedom in the digital era -- a report calling for as full protection of faculty speech online as in person.


    Henry Reichman, professor emeritus of history at California State University East Bay and chair of the AAUP's Committee A on Academic Freedom and Tenure, said via email that the Kansas policy "raises significant questions about academic freedom" -- and that it contradicts the principles of the recent AAUP report.


    Click the title to access the full article from Inside Higher Ed 


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    Deb Nystrom, REVELN's insight:

    Freedom of speech is a mighty sword, even if it is wielded improperly in developing social media  policy. From the comments, "...in any contract I've ever signed, my employer has stated that I cannot say or do anything that defames the company."      

    The temporary suspension of Phil Robertson from the reality show, Duck Dynasty - A & E Network, due to comments he made about guys and African Americans, is another case study with implications for your social media policy approach especially connected with your clientele.

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    Growing Up > Social Media & the State of Social Business Infographic

    Growing Up > Social Media & the State of Social Business Infographic | The Social Media Learning Lab | Scoop.it

    Via Brian Solis, who shared the infographic on his blog:

    Change is an individual story. While there are patterns for change, transformation always comes down to a change agent and the team she or he assembles to pave the way. 

    Highlights:

    • Only 17% of companies identify their social strategy as mature.
        
    • Only 52% of companies say that executives are aligned with the overall social strategy.
         
    • Only 26% of companies approach social media holistically (operating against a cross-enterprise level strategy.)

     

    Related posts & tools by Deb: 


    • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
             
    Deb Nystrom, REVELN's insight:

    It's about meaning making and appropriates choices for your social media approaches:  

    What's important is to cultivate ideal experiences & relationships with your customers in a meaningful way?   Good points by Brian.  ~  D

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    Another perspective on Obama's Funeral Selfie: Why Context Matters

    Another perspective on Obama's Funeral Selfie: Why Context Matters | The Social Media Learning Lab | Scoop.it

    "In politics, image is king, and every politician knows it. President Obama knows it more than most, having been having been caught in one or two pictures that hand his opponents, rightly or wrongly, a gift of a story."


    Excerpted:

    First of all, this wasn't strictly a funeral; certainly not the solemn dressed-in-black occasion we often associate with the term. It was a four-hour stadium-sized memorial celebrating the life and works of the beloved Madiba, a riot of colorful dancing and singing. Think New Orleans meets the World Cup.


    __________________________

    ...it would be churlish (and diplomatically inept) to refuse ...
       

     __________________________


    ... " it was Thorning-Schmidt taking the picture...it would be churlish (and diplomatically inept) to refuse — especially if the sober British Prime Minister David Cameron was already in on the fun."

    "...add speech balloons. Perhaps Thorning-Schmidt is saying, "Let's commemorate this amazing moment and the life of an incredible man with a joyous group photo." Maybe Michelle is thinking, "Man, I wish there were room for me in that picture." 

    http://mashable.com/2013/12/10/obama-funeral-selfie/

    Deb Nystrom, REVELN's insight:

    The media website, Mashable, added to stirring up a political media frenzy by posting this seemingly injudicious selfie early in the day. Later, they offered a 2nd post with "context."  Page views may, in the end, win the day, for their business model.

    It does cause us to pause and ask, "Is there another perspective?"   Just about always, there is.   As negative commentary was was shared on many Facebook pages, the question became, "Why be the judge & jury, especially if your politics are hanging out?"


    From what I've seen from the videos of the Mandela memorial event in the stadium and on my Facebook timeline, the"celebration" focus of the event, far from US  "funeral" ethnocentric views,  wins the day.  ~  D

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    CIPR Social Media Best Practice Guidelines

    These guidelines are intended as an introductory guide to highlight core principles that must be considered when developing a communications strategy and campai
    Deb Nystrom, REVELN's insight:

    A team effort from respected SoMe panel.  ~  Deb

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    7 Critical Mistakes You're (Almost Certainly) Making On Social Media

    7 Critical Mistakes You're (Almost Certainly) Making On Social Media | The Social Media Learning Lab | Scoop.it

    If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to fix them from Gary Vaynerchuk, best selling author.


       

    Excerpted:

       

    1. YOU'RE SPEAKING THE WRONG LANGUAGE

    ...[don't] post essays on Instagram.   ...the best social content is “native” to each platform...speaks the right language in the right place. ...blend your message into each platform’s unique style.


    ...Tumblr “attracts the artsy crowd and supports animated GIFs,” whereas Twitter “speaks to an ironic, urban audience.”


    What’s the native language of the platform you’re trying to speak on? 



    _________________________________
     

    “Marketers are on social media to sell stuff.  Consumers...are not … If you want to talk to people while they consume their entertainment, you have to be their entertainment.”  ~ Vaynerchuk 


    _________________________________


    3. YOU’RE ALL “RIGHT HOOK”     ...customers appreciate brands that ...that put out great content without explicitly making a sales pitch.    Vaynerchuk says hashtags are like waves--and the best way to surf is to ride the wave, not create it...


    ....How closely are you listening on Twitter and following what the population at large is talking about? Are you listening for the wave and jumping onto it?   ....

        

    5. YOUR TWEETS ARE INVISIBLE   ...people are still making the mistake of starting tweets beginning with an “@”--which makes the tweet invisible on your follower’s stream unless they are following that other tagged handle as well.

    If you insist on starting a tweet with tagging another account, put a period in front of the “@” so the tweet is visible to all of your followers.

        

    6. YOU THINK SNAPCHAT IS A FAD

    Maybe it is, but can you afford to ignore a social platform whose users send 400 million messages per day? ....


    ....Are you playing it safe and waiting for others to test the waters on these emerging platforms or are you rolling your pant-legs up and running into the water yourself?


    Deb Nystrom, REVELN's insight:

    7 helpful points & especially useful commentary with a good amount of negative banter that occurs on popular streams.  

    From Alexander on this stream:  "Businesses should be telling a story using social media and not so much selling anything. Businesses are using social media to clarify to the consumer who they are and what they stand for. Promotions are used to advertise products. To much promotion on social media by the business will only hurt their cause."


    ~  Deb
     

    PS:  It's good to know about the .@ tip.  However, making chatty tweets invisible with @ is useful when directly replying to someone not following you (or you don't want to use a direct tweet) and you don't want the tweet to show up on a twitter widget, like I use for my business tweets here.

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    Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

    Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

    One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

    The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


    Deb Nystrom, REVELN's insight:

    Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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    Press agencies ordered to pay $1.2 million for stealing photos from Twitter

    Press agencies ordered to pay $1.2 million for stealing photos from Twitter | The Social Media Learning Lab | Scoop.it

    "Daniel Morel will finally be compensated for his photos of the 2010 Haiti earthquake."


    A U.S. district court judge ordered Agence France-Presse (AFP) and stock photo company Getty Images, Inc. to pay a total of $1.2 million for images they acquired from Twitter. 

    Deb Nystrom, REVELN's insight:

    It's a good cautionary case study.

    When it comes to professional photography, just because it is on the internet, and specifically in social media, does not make it yours.  


    Ideas, concepts yes.  Copying works of art, journalistic photos, means of livlihood, copyrighted images owned by a company, and in this case, photos by photographer Daniel Morel connected with the Associated Press, no.    ~  D 

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    How to Blog for Business Success with Hummingbird

    "In the light of Google's new 'Hummingbird' algorithm, what would you say are the top 3 essential blogging techniques for success?"


    Excerpt (one of three interviews):

    Ivan Widjaya

    Top 3 blogging techniques for success:


    1. Stop focusing on your main keyword and everything technical that comes with it – e.g. keyword density. Just like PageRank, it’s no longer relevant today. As Hummingbird is essentially a “conversational search engine”, you should focus on long tail keywords.


    2. Focus on your audience: Write on what many people in your industry want to know about.


    3. Blog like a real blogger: ...a blog post...should be conversational and semi-formal on certain extent. This will help your posts to “align” with the Hummingbird engine.


    Ivan Widjaya, Owner of Noobpreneur.com Connect with him on Google+ here.

    Deb Nystrom, REVELN's insight:

    Staying on top of what helps your blog posts get seen - Google's small to mighty algorithm changes - is the thing.  Blogging is an important part of successful social media interaction.  ~ Deb

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