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How Google Works - Comic strip style

How Google Works - Comic strip style | The Social Media Learning Lab | Scoop.it

How google works : An infographic in comic strip style published in G&G magazine April issue, 2012 


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Events - April 21 & 22, The Social Media Learning Lab

Events - April 21 & 22, The Social Media Learning Lab | The Social Media Learning Lab | Scoop.it

I learned yesterday I'm on the cover of the Jewish News of Washtenaw (Ann Arbor, SE Michigan) with two co-presenters for the 8th annual women's event focusing on cyber-schmoozing.    


Excerpted:


How we communicate and socialize is undergoing rapid change as a result of the Internet and with the advent of social media technology. An online presence is increasingly important and is becoming more pervasive daily.


Three presenters will highlight different facets and trends in social media for the 21st century.

  • Tilly Shames, executive director of U-M Hillel will speak about Jewish life among students of the iPhone generation.
  • Dr. Polly Gipson, a psychologist and researcher at the University of Michigan, will discuss managing “screen time” and its effects on children and adolescents.
  • Deborah Nystrom (me), a consultant and social media coach will talk about how to be cool on Facebook and other social media, while communicating with, and across generations.

Source: www.washtenawjewishnews.org/



For local business owners, consultants and coaches, there is the April 21st LIVE one-time workshop covering using the major social media platforms for business, referencing the newer arrivals on the scene (Google+, Pinterest and more), and using Open Space Technology to maximize our learning & exchange.


It will be a social media weekend for the locals in SE Michigan.

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Madonna Joins Twitter for One Day Only - Star Power in Social

Madonna Joins Twitter for One Day Only - Star Power in Social | The Social Media Learning Lab | Scoop.it
To kick off the release of her new album, Madonna is joining Twitter for one day to answer questions from fans.


This is another example of options available in what are now the major social media platforms, twitter, Facebook, LinkedIn, YouTube, etc. 

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Small Giants in Competition & Substitutes: Why Porter's Model No Longer Works in the Social Era | HBR

Small Giants in Competition & Substitutes:  Why Porter's Model No Longer Works in the Social Era | HBR | The Social Media Learning Lab | Scoop.it

"Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore."


This is a very helpful series on look at the effect the "social era" has on

1) the intensity of competition threat and,

2) the threat of substitutes.


Excerpt:


While social media doesn't shift Porter's model, the social era surely does.


...the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do...


Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore.


Author:  Nilofer Merchant is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford, formerly the founder and CEO of Rubicon. After working at Apple and Autodesk and with many other Fortune 500 firms, she wrote The New How to share the secrets of unlocking collaborative innovation.

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Small businesses use social media to grow – USATODAY

Small businesses use social media to grow – USATODAY | The Social Media Learning Lab | Scoop.it

"Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you're just shouting through a bullhorn."


Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide.  It is also featured at the top of the Forbes "companies to watch" list described here.


Several other small, but up & coming businesses are featured.


Developing a strategy of consistent outreach that creates in-bound marketing traction is the art and science of social media.


Beginning with strategies that make sense for your business is key. As you gain a sense of what type of social media makes sense for what you can do to help your client/customer base, you will build your own secret sauce for success.


~ Deb

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Open Space in 30 Seconds, Social Media and Community Power Change

Open Space in 30 Seconds, Social Media and Community Power Change | The Social Media Learning Lab | Scoop.it

The quick, transforming power of community has been evident with increasing frequency, it seems, in many recent high profile events in social media.


Several examples are described in this curation stream:

  • In contrast, JCPenny and the Ellen Show were timely, direct and clear in response to a One Million Mom's Facebook page protest of Ellen's selection as a spokeperson for the department store and featured good examples of the deft art and science of sensing and handling public opinion.


The organic nature of how social media speeds communication is also akin to ways that events, conferences and meetings have changed to include Open Space style formats.


This post is about using Open Space to explore the power of community within a traditional conference format.  As I'm facilitating an Open Space portion of our panel + Open Space event, I'll be one of the most curious to see how the organic, community oriented meeting format works within the context of  1) audience members, change practitioners, a number of whom may favor a project management oriented history and 2) the setting, a traditional conference setting.


Our conference topic:  Success Secrets of Trusted Change Advisors at the April 2012 Association for Change Management Professionals, (ACMP) conference described here.


I will be tweeting from the conference using the twitter hashtag: #ACMP2012 and one of my four twitter handles, @changetools.


If you are interested in Open Space, UnConferences and the like, read the full post for additional tools, examples and references for more info.


Social Media and Open Space have a lot in common, including having a sense of being renegade, permeable technologies that inspire creative, innovative actions.

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Avoiding a Social Media Disaster for Your Small Business | Wasp Buzz

Avoiding a Social Media Disaster for Your Small Business | Wasp Buzz | The Social Media Learning Lab | Scoop.it

Here's a list of good reminders on social media good or golden practices for small business including, don't ignore negative comments.  Reach out and ask what you can do to help.


Excerpts from the article:

Respond to all negative comments directly, personally, and quickly.
...if someone is reaching out via social media, they are looking for a quick response or action.  


Always, always proofread and edit.
...err on the side of safety when sending responses to customers via social networks.


Only grant access to your profiles to trusted individuals.
Respond to all negative comments directly, personally, and quickly. Generally, if someone is reaching out via social media, they are looking for a quick response or action from the brand or business in question.

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Plusketeers = Google+ Monetization and Social Good

Plusketeers = Google+ Monetization and Social Good | The Social Media Learning Lab | Scoop.it

Quote: "When you see this, you'll share it."  This is a solid example of social media to do good.  


Google+ and monetization are the infrastructures featured in the human stories.


Excerpt:

Two of the millions worldwide who are part of “The Culture that Crawls.” They are victims of landmines, poor nutrition, crocodile bites and agent orange. They are spat upon, looked down upon and all but forgotten.


What do these people who crawl have to do with monetizing Hangouts?


Fifteen years ago out of a one stall garage in Columbia, Missouri, a gentleman by the name of Mel West built a mobility device to navigate places where wheelchairs can’t go for instance in the mountains or the jungle.


All it took were three wheels, a few pieces of wood, a hand crank, and a chair. Today, it’s a called a P.E.T. cart or Personal Energy Transportation device. Initially, this device was intended to mobilize one man in Zaire, Africa.


Fifteen years later, with the help of volunteers, he's mobilized more than 30,000 people in 93 countries worldwide. Even though it was a tiny one-car garage, Mel used his platform for good.

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3 accurate metrics for ROI on social media campaigns

3 accurate metrics for ROI on social media campaigns | The Social Media Learning Lab | Scoop.it

Most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues.

Example #1:

Best practice: As the associate director of social practice at Moxie Interactive, Daniel Cho has tackled the problem of measuring social media conversion. When Moxie was tasked with developing social media programs for Verizon Wireless, Cho says, “We focused on total ROI. We put a social metrics layer on top of web metrics. We measured social media conversation volume, sentiments and engagement, which is the number of comments, links and Facebook shares.”

Cho used Wildfire to build a Facebook tab for a Verizon Wireless sweepstakes promotion. Although he could not measure which channel was a better referral channel, he was able to successfully track the social media conversion rates. To do this, he used the number of sweepstakes entries as his main metric. For the secondary metric, he used Wildfire and Google Analytics to calculate the number of tab visits (equivalent to impressions) and opt-in emails.

The additional examples on this post include:  Facebook engagement metrics and social customer support metrics.

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A Thorough (!) History of Marketing 1450s to 2012 > Infographic

A Thorough (!) History of Marketing 1450s to 2012 > Infographic | The Social Media Learning Lab | Scoop.it

This history timeline of marketing from 1450 to 2012 provides a sweeping perspective of the power of technology and what "viral" means today.

 

Adapted from a post by Corey Eridon:

 

Have something to sell?  That means marketing. But the effectiveness of marketing methods waxes and wans over thousands of years.  As technology advances at a more rapid pace, as in business, marketers have had to change their game.

 

Cutting edge technology used to be only for small segment of the population – and slowly rolled out to the masses over decades, even centuries!  Now, adoption rates can be lightening fast  (think Pinterest, for example, in 2012, 8000% growth.)

 

Marketers must continually adapt if they want their message heard. Through marketing history, see how marketers are succeeding, especially with the impact of technology and how consumers have responded, which is not always favorable.

 

Deb:  What are your take-aways from this sweeping timeline for how we do business today?


Via maxOz, Jimun Gimm, PatriAnnaD, Jimi Paradise, Alazne González, juandoming
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Tom George's comment, February 13, 2012 10:47 PM
Thanks for sharing this today. You have amassed a great curated collection here. I shared this on Internet Billboards http://vsb.li/2Aco6j if you like you are welcome to create a profile and share any Scoop.it selections you like to the site. It is easy to set up and we would all then share your selections for you.
maxOz's comment, February 13, 2012 11:18 PM
Tom thanks so much for your commendation. I've had a look at your site and will set up a profile and then decide which way I will submit curated articles.
Please keep in touch, happy to help in any way
Cheers
Michele
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11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View

11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View | The Social Media Learning Lab | Scoop.it

"A visitor to your blog is making a decision about your worth within a few seconds."

 

These 11 ring true to me, and offer a great checklist, including pop-ups, too much social sharing, too frequent or infrequent of a blog posting schedule and more.

 

Find out whether you're making the mistakes that turn readers away.  These mistakes can make a visitor run for the proverbial hills. 


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Three Ways to Use Pinterest for Business

Three Ways to Use Pinterest for Business | The Social Media Learning Lab | Scoop.it

Pinterest may be a way to feed our creativity, but it's also a way to provide customers a visual way to share your products and services via these these ideas....


They include:  use of the Pin-It widget, contests and creating a company board.

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Everything You Need to Know About Facebook IPO [Infographic] | Smedio

Everything You Need to Know About Facebook IPO [Infographic] | Smedio | The Social Media Learning Lab | Scoop.it
Facebook IPO is expected to increase due great demand for a piece of the social networking giant.
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Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video

Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video | The Social Media Learning Lab | Scoop.it

"The Google Glasses are real!"  Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.


This video is already making the rounds on Facebook among my friends.  I wanted to share it here, as it foreshadows social media ease/connection.  


It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.


Excerpted:


This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.


"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."


To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.


Photo credit:  A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google

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Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas!

Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas! | The Social Media Learning Lab | Scoop.it

"Yes, it was Vegas, Baby!   But more than that, it's about the trusted relationships you build on LinkedIn."


If you are local to SE Michigan and are a consultant, coach or small business owner, you might be interested in the one time live workshop covering all the Social Media platforms with Open Space that I'm doing on Saturday, April 21st, 8:30 to 3:00 at Spark East, Ypsilanti, Michigan.


Details are on this blog post, along with notes about some pending "People You May Know" updates on LinkedIn including:

  • streamlining the user experience,
  • improving the search algorithm for more relevant, accurate results, and
  • offering a quick, new one-click filtering option for reviewing results from relevant associations.
.
Thanks go to Scott Allen, who runs the helpful LinkedIn Intelligence blog.  Great info, including an embedded link to a YouTube video <update on the updates> by LinkedIn.
.
~  Deb
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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | The Social Media Learning Lab | Scoop.it

A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.


From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.

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How to use LinkedIn groups to Build Your Business

How to use LinkedIn groups to Build Your Business | The Social Media Learning Lab | Scoop.it

This post offer five ideas on what to talk about in LinkedIn.


LinkedIn can help you find new prospects and discover more about them before you even think about 'selling'.


Excerpted from | Joined Up Business Networking


What should I say in LinkedIn discussions?

It’s important to add to the discussions in the groups, rather than .. (lurking).


Respond to discussions where you have some knowledge, or experience; maybe answering a question on something you know a lot about, or have tried in the past (whether it worked or not), maybe you can recommend somebody that knows the answer.



What discussions should I start?
If you blog, using some of your blogs (not every blog) as the basis for a discussion 

Putting links to industry news that is related to your business and starting discussions on them. This is great as it doesn’t involve you in writing material!


Finding that material can be quite easy too....



Via Rami Kantari
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How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
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LinkedIn Joins Twitter, Facebook in scheduling status updates, using Buffer

LinkedIn Joins Twitter, Facebook in scheduling status updates, using Buffer | The Social Media Learning Lab | Scoop.it

Buffer, the web-based service that allows its users to write tweets and status updates ahead of time and then schedule their posts throughout the day, has extended its service to include the professional networking platform LinkedIn.


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Facebook Debuts New Timeline Pages for Brands - Forbes

Facebook Debuts New Timeline Pages for Brands - Forbes | The Social Media Learning Lab | Scoop.it

Brands have been eagerly awaiting the new pages, which offer a much more visually appealing look to replace the current utilitarian design.


“It’s a great visual way for brands to tell their story and do it in a more expressive way,” says Erika Brookes, vice president of marketing for Vitrue, a social media management platform that works with large brands. 


Via The New Company
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F-commerce = fail as Gap, JCPenney shut down Facebook stores

F-commerce = fail as Gap, JCPenney shut down Facebook stores | The Social Media Learning Lab | Scoop.it

F-commerce = a failed experiment as Gap, JCPenney shutter their Facebook stores. Gamestop has company.

Excerpt:  Over the past year, Gap Inc., JC Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.'s social networking site.

"We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly," Sheetz said in a telephone interview. "For us, it’s been a way we communicate with customers on deals, not a place to sell."

Gap, which has 5.6 million Facebook fans from its namesake, Banana Republic and Old Navy pages, opened and discontinued a storefront last year, said Liz Nunan, a company spokeswoman. The San Francisco-based company also discovered customers preferred shopping on its own sites, she said.

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Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York

Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York | The Social Media Learning Lab | Scoop.it
Nationwide praise for Ellen DeGeneres has grown exponentially as the talk show host has endured criticism over her new appointment as spokesperson for JCPenney.


This story about a "Gay Day, Pink Dollar" gathering at a JCPenny store in New York is yet another example of being timely and responsive to public opinion.  


The Komen Foundation endured a funding backlash, and responded slowly and inappropriately to media, including social media public opinion.


In contrast, JCPenny and the Ellen Show were timely, direct and clear.  Both organizations featured good examples of the deft art and science of sensing and handling public opinion.

Ellen responded directly to Facebook and other media coverage of her spokeperson role with JCPenny, as did the CEO of JCPenney. Both echoed each other's message, within the context of how each of them does business, featuring values, to wit:


"Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," DeGeneres, said. "To me, those are traditional values. That's what I stand for." 


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A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform

A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform | The Social Media Learning Lab | Scoop.it
There's a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.


I'm not a Tumblr fan.  Posterous, a competitor, is my thing.  Yet, here I go.  I'll be creating my first Tumblr blog, for a good purpose, just to better understand its phenomenal growth, similar to Pinterest.  (I've got 25+ boards on Pinterest.)


Excerpt:


With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers.


We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.


To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?

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Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


Yes, it continues to be all about relationships and community.


Excerpted:


New research from professors at the suggests a significant payoff for companies that set up their own online communities.


Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

Manchanda calls this revenue "social dollars."


The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


In this case, the company sells products both online and in stores, and network members spent more in both venues.


The spending increase came via more frequent purchases, rather than bigger receipts.


More via:  Univ. of Michigan News Service

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10 New Trends of Social Media

10 New Trends of Social Media | The Social Media Learning Lab | Scoop.it

Nice overview of where we've been and where we are headed.

Excerpts, adapted:

The year 2011 saw the emergence of 4G technologies with a higher broadband. This means faster growth for both entertainment and business enthusiasts.

Newer video platforms such as Viddler, Vimeo are fast gaining ground; bloggers can start streaming right away from their blogs.

Open Source [full service blogging] publishing applications such as WordPress, Serependity, Triptychblog and review sites ...are increasing in popularity as it allows users to maintain an online diary, weblog and a homepage.

Customer Reviews Sites have gained momentum in the social media arena as they can solve their complaints and answer their queries. An example of review site is Groubal.com that consolidates common user complaints which is forwarded to businesses for an explanation.

Social scanning applications used in smartphones are growing by the day. For instance, Stickybits and Bakodo allow users to add media such as video, text, images to the barcodes that can be scanned in physical world through the iPhone and Android applications.

  • The year ahead will see more of social media apps on our mobile phones. With mobile technologies becoming more user friendly, businesses will now be able to deliver specialized services thanks to location aware media services including the Facebook’s Places application.


Cutting edge presentation platforms rock business seasons... SlideRocket.com is one example. (DN: Slideshare is another,)

Social media dashboards are available that enable monitoring as well as participating in live conversations.  (DN:  I love Hootsuite for this.)

Question-answer services gain popularity. Facebook supports a question answer service such as Quora.com - intelligent information search that utility collects question and answers created, edited and organized by users.

Social cause micro-blogging is another trend. Twitter share breaking news faster than the traditional media channels. (DN - Witness, Twitter's significant role in Arab Spring.)

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