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I learned yesterday I'm on the cover of the Jewish News of Washtenaw (Ann Arbor, SE Michigan) with two co-presenters for the 8th annual women's event focusing on cyber-schmoozing.
How we communicate and socialize is undergoing rapid change as a result of the Internet and with the advent of social media technology. An online presence is increasingly important and is becoming more pervasive daily.
Three presenters will highlight different facets and trends in social media for the 21st century.
For local business owners, consultants and coaches, there is the April 21st LIVE one-time workshop covering using the major social media platforms for business, referencing the newer arrivals on the scene (Google+, Pinterest and more), and using Open Space Technology to maximize our learning & exchange.
It will be a social media weekend for the locals in SE Michigan.
To kick off the release of her new album, Madonna is joining Twitter for one day to answer questions from fans.
This is another example of options available in what are now the major social media platforms, twitter, Facebook, LinkedIn, YouTube, etc.
"Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore."
This is a very helpful series on look at the effect the "social era" has on
1) the intensity of competition threat and,
2) the threat of substitutes.
While social media doesn't shift Porter's model, the social era surely does.
...the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do...
Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore.
Author: Nilofer Merchant is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford, formerly the founder and CEO of Rubicon. After working at Apple and Autodesk and with many other Fortune 500 firms, she wrote The New How to share the secrets of unlocking collaborative innovation.
"Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you're just shouting through a bullhorn."
Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. It is also featured at the top of the Forbes "companies to watch" list described here.
Several other small, but up & coming businesses are featured.
Developing a strategy of consistent outreach that creates in-bound marketing traction is the art and science of social media.
Beginning with strategies that make sense for your business is key. As you gain a sense of what type of social media makes sense for what you can do to help your client/customer base, you will build your own secret sauce for success.
The quick, transforming power of community has been evident with increasing frequency, it seems, in many recent high profile events in social media.
Several examples are described in this curation stream:
This post is about using Open Space to explore the power of community within a traditional conference format. As I'm facilitating an Open Space portion of our panel + Open Space event, I'll be one of the most curious to see how the organic, community oriented meeting format works within the context of 1) audience members, change practitioners, a number of whom may favor a project management oriented history and 2) the setting, a traditional conference setting.
Our conference topic: Success Secrets of Trusted Change Advisors at the April 2012 Association for Change Management Professionals, (ACMP) conference described here.
I will be tweeting from the conference using the twitter hashtag: #ACMP2012 and one of my four twitter handles, @changetools.
If you are interested in Open Space, UnConferences and the like, read the full post for additional tools, examples and references for more info.
Social Media and Open Space have a lot in common, including having a sense of being renegade, permeable technologies that inspire creative, innovative actions.
Here's a list of good reminders on social media good or golden practices for small business including, don't ignore negative comments. Reach out and ask what you can do to help.
Excerpts from the article:
Respond to all negative comments directly, personally, and quickly.
Always, always proofread and edit.
Only grant access to your profiles to trusted individuals.
Quote: "When you see this, you'll share it." This is a solid example of social media to do good.
Google+ and monetization are the infrastructures featured in the human stories.
Two of the millions worldwide who are part of “The Culture that Crawls.” They are victims of landmines, poor nutrition, crocodile bites and agent orange. They are spat upon, looked down upon and all but forgotten.
What do these people who crawl have to do with monetizing Hangouts?
Fifteen years ago out of a one stall garage in Columbia, Missouri, a gentleman by the name of Mel West built a mobility device to navigate places where wheelchairs can’t go for instance in the mountains or the jungle.
All it took were three wheels, a few pieces of wood, a hand crank, and a chair. Today, it’s a called a P.E.T. cart or Personal Energy Transportation device. Initially, this device was intended to mobilize one man in Zaire, Africa.
Fifteen years later, with the help of volunteers, he's mobilized more than 30,000 people in 93 countries worldwide. Even though it was a tiny one-car garage, Mel used his platform for good.
Most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues.
This history timeline of marketing from 1450 to 2012 provides a sweeping perspective of the power of technology and what "viral" means today.
Adapted from a post by Corey Eridon:
Have something to sell? That means marketing. But the effectiveness of marketing methods waxes and wans over thousands of years. As technology advances at a more rapid pace, as in business, marketers have had to change their game.
Cutting edge technology used to be only for small segment of the population – and slowly rolled out to the masses over decades, even centuries! Now, adoption rates can be lightening fast (think Pinterest, for example, in 2012, 8000% growth.)
Marketers must continually adapt if they want their message heard. Through marketing history, see how marketers are succeeding, especially with the impact of technology and how consumers have responded, which is not always favorable.
Deb: What are your take-aways from this sweeping timeline for how we do business today?
Via maxOz, Jimun Gimm, PatriAnnaD, Jimi Paradise, Alazne González, juandoming
"A visitor to your blog is making a decision about your worth within a few seconds."
These 11 ring true to me, and offer a great checklist, including pop-ups, too much social sharing, too frequent or infrequent of a blog posting schedule and more.
Find out whether you're making the mistakes that turn readers away. These mistakes can make a visitor run for the proverbial hills.
Via Level343, ABroaderView
"The Google Glasses are real!" Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.
This video is already making the rounds on Facebook among my friends. I wanted to share it here, as it foreshadows social media ease/connection.
It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.
This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.
"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."
To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.
Photo credit: A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google
"Yes, it was Vegas, Baby! But more than that, it's about the trusted relationships you build on LinkedIn."
If you are local to SE Michigan and are a consultant, coach or small business owner, you might be interested in the one time live workshop covering all the Social Media platforms with Open Space that I'm doing on Saturday, April 21st, 8:30 to 3:00 at Spark East, Ypsilanti, Michigan.
Details are on this blog post, along with notes about some pending "People You May Know" updates on LinkedIn including:
Thanks go to Scott Allen, who runs the helpful LinkedIn Intelligence blog. Great info, including an embedded link to a YouTube video <update on the updates> by LinkedIn.
A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.
From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.
This post offer five ideas on what to talk about in LinkedIn.
LinkedIn can help you find new prospects and discover more about them before you even think about 'selling'.
Excerpted from | Joined Up Business Networking
What should I say in LinkedIn discussions?
It’s important to add to the discussions in the groups, rather than .. (lurking).
Respond to discussions where you have some knowledge, or experience; maybe answering a question on something you know a lot about, or have tried in the past (whether it worked or not), maybe you can recommend somebody that knows the answer.
What discussions should I start?
Putting links to industry news that is related to your business and starting discussions on them. This is great as it doesn’t involve you in writing material!
Finding that material can be quite easy too....
Via Rami Kantari
Buffer, the web-based service that allows its users to write tweets and status updates ahead of time and then schedule their posts throughout the day, has extended its service to include the professional networking platform LinkedIn.
Via Rami Kantari
Brands have been eagerly awaiting the new pages, which offer a much more visually appealing look to replace the current utilitarian design.
“It’s a great visual way for brands to tell their story and do it in a more expressive way,” says Erika Brookes, vice president of marketing for Vitrue, a social media management platform that works with large brands.
Via The New Company
F-commerce = a failed experiment as Gap, JCPenney shutter their Facebook stores. Gamestop has company.
Nationwide praise for Ellen DeGeneres has grown exponentially as the talk show host has endured criticism over her new appointment as spokesperson for JCPenney.
This story about a "Gay Day, Pink Dollar" gathering at a JCPenny store in New York is yet another example of being timely and responsive to public opinion.
The Komen Foundation endured a funding backlash, and responded slowly and inappropriately to media, including social media public opinion.
In contrast, JCPenny and the Ellen Show were timely, direct and clear. Both organizations featured good examples of the deft art and science of sensing and handling public opinion.
"Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," DeGeneres, said. "To me, those are traditional values. That's what I stand for."
There's a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.
I'm not a Tumblr fan. Posterous, a competitor, is my thing. Yet, here I go. I'll be creating my first Tumblr blog, for a good purpose, just to better understand its phenomenal growth, similar to Pinterest. (I've got 25+ boards on Pinterest.)
With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers.
We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.
To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?
New research: Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.
Yes, it continues to be all about relationships and community.
New research from professors at the suggests a significant payoff for companies that set up their own online communities.
Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.
Manchanda calls this revenue "social dollars."
The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.
In this case, the company sells products both online and in stores, and network members spent more in both venues.
The spending increase came via more frequent purchases, rather than bigger receipts.
More via: Univ. of Michigan News Service
Nice overview of where we've been and where we are headed.