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Small businesses use social media to grow – USATODAY

Small businesses use social media to grow – USATODAY | The Social Media Learning Lab | Scoop.it

"Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you're just shouting through a bullhorn."


Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide.  It is also featured at the top of the Forbes "companies to watch" list described here.


Several other small, but up & coming businesses are featured.


Developing a strategy of consistent outreach that creates in-bound marketing traction is the art and science of social media.


Beginning with strategies that make sense for your business is key. As you gain a sense of what type of social media makes sense for what you can do to help your client/customer base, you will build your own secret sauce for success.


~ Deb

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Open Space in 30 Seconds, Social Media and Community Power Change

Open Space in 30 Seconds, Social Media and Community Power Change | The Social Media Learning Lab | Scoop.it

The quick, transforming power of community has been evident with increasing frequency, it seems, in many recent high profile events in social media.


Several examples are described in this curation stream:

  • In contrast, JCPenny and the Ellen Show were timely, direct and clear in response to a One Million Mom's Facebook page protest of Ellen's selection as a spokeperson for the department store and featured good examples of the deft art and science of sensing and handling public opinion.


The organic nature of how social media speeds communication is also akin to ways that events, conferences and meetings have changed to include Open Space style formats.


This post is about using Open Space to explore the power of community within a traditional conference format.  As I'm facilitating an Open Space portion of our panel + Open Space event, I'll be one of the most curious to see how the organic, community oriented meeting format works within the context of  1) audience members, change practitioners, a number of whom may favor a project management oriented history and 2) the setting, a traditional conference setting.


Our conference topic:  Success Secrets of Trusted Change Advisors at the April 2012 Association for Change Management Professionals, (ACMP) conference described here.


I will be tweeting from the conference using the twitter hashtag: #ACMP2012 and one of my four twitter handles, @changetools.


If you are interested in Open Space, UnConferences and the like, read the full post for additional tools, examples and references for more info.


Social Media and Open Space have a lot in common, including having a sense of being renegade, permeable technologies that inspire creative, innovative actions.

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Avoiding a Social Media Disaster for Your Small Business | Wasp Buzz

Avoiding a Social Media Disaster for Your Small Business | Wasp Buzz | The Social Media Learning Lab | Scoop.it

Here's a list of good reminders on social media good or golden practices for small business including, don't ignore negative comments.  Reach out and ask what you can do to help.


Excerpts from the article:

Respond to all negative comments directly, personally, and quickly.
...if someone is reaching out via social media, they are looking for a quick response or action.  


Always, always proofread and edit.
...err on the side of safety when sending responses to customers via social networks.


Only grant access to your profiles to trusted individuals.
Respond to all negative comments directly, personally, and quickly. Generally, if someone is reaching out via social media, they are looking for a quick response or action from the brand or business in question.

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Plusketeers = Google+ Monetization and Social Good

Plusketeers = Google+ Monetization and Social Good | The Social Media Learning Lab | Scoop.it

Quote: "When you see this, you'll share it."  This is a solid example of social media to do good.  


Google+ and monetization are the infrastructures featured in the human stories.


Excerpt:

Two of the millions worldwide who are part of “The Culture that Crawls.” They are victims of landmines, poor nutrition, crocodile bites and agent orange. They are spat upon, looked down upon and all but forgotten.


What do these people who crawl have to do with monetizing Hangouts?


Fifteen years ago out of a one stall garage in Columbia, Missouri, a gentleman by the name of Mel West built a mobility device to navigate places where wheelchairs can’t go for instance in the mountains or the jungle.


All it took were three wheels, a few pieces of wood, a hand crank, and a chair. Today, it’s a called a P.E.T. cart or Personal Energy Transportation device. Initially, this device was intended to mobilize one man in Zaire, Africa.


Fifteen years later, with the help of volunteers, he's mobilized more than 30,000 people in 93 countries worldwide. Even though it was a tiny one-car garage, Mel used his platform for good.

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3 accurate metrics for ROI on social media campaigns

3 accurate metrics for ROI on social media campaigns | The Social Media Learning Lab | Scoop.it

Most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues.

Example #1:

Best practice: As the associate director of social practice at Moxie Interactive, Daniel Cho has tackled the problem of measuring social media conversion. When Moxie was tasked with developing social media programs for Verizon Wireless, Cho says, “We focused on total ROI. We put a social metrics layer on top of web metrics. We measured social media conversation volume, sentiments and engagement, which is the number of comments, links and Facebook shares.”

Cho used Wildfire to build a Facebook tab for a Verizon Wireless sweepstakes promotion. Although he could not measure which channel was a better referral channel, he was able to successfully track the social media conversion rates. To do this, he used the number of sweepstakes entries as his main metric. For the secondary metric, he used Wildfire and Google Analytics to calculate the number of tab visits (equivalent to impressions) and opt-in emails.

The additional examples on this post include:  Facebook engagement metrics and social customer support metrics.

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A Thorough (!) History of Marketing 1450s to 2012 > Infographic

A Thorough (!) History of Marketing 1450s to 2012 > Infographic | The Social Media Learning Lab | Scoop.it

This history timeline of marketing from 1450 to 2012 provides a sweeping perspective of the power of technology and what "viral" means today.

 

Adapted from a post by Corey Eridon:

 

Have something to sell?  That means marketing. But the effectiveness of marketing methods waxes and wans over thousands of years.  As technology advances at a more rapid pace, as in business, marketers have had to change their game.

 

Cutting edge technology used to be only for small segment of the population – and slowly rolled out to the masses over decades, even centuries!  Now, adoption rates can be lightening fast  (think Pinterest, for example, in 2012, 8000% growth.)

 

Marketers must continually adapt if they want their message heard. Through marketing history, see how marketers are succeeding, especially with the impact of technology and how consumers have responded, which is not always favorable.

 

Deb:  What are your take-aways from this sweeping timeline for how we do business today?


Via maxOz, Jimun Gimm, PatriAnnaD, Jimi Paradise, Alazne González, juandoming
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Tom George's comment, February 13, 2012 10:47 PM
Thanks for sharing this today. You have amassed a great curated collection here. I shared this on Internet Billboards http://vsb.li/2Aco6j if you like you are welcome to create a profile and share any Scoop.it selections you like to the site. It is easy to set up and we would all then share your selections for you.
maxOz's comment, February 13, 2012 11:18 PM
Tom thanks so much for your commendation. I've had a look at your site and will set up a profile and then decide which way I will submit curated articles.
Please keep in touch, happy to help in any way
Cheers
Michele
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11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View

11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View | The Social Media Learning Lab | Scoop.it

"A visitor to your blog is making a decision about your worth within a few seconds."

 

These 11 ring true to me, and offer a great checklist, including pop-ups, too much social sharing, too frequent or infrequent of a blog posting schedule and more.

 

Find out whether you're making the mistakes that turn readers away.  These mistakes can make a visitor run for the proverbial hills. 


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Three Ways to Use Pinterest for Business

Three Ways to Use Pinterest for Business | The Social Media Learning Lab | Scoop.it

Pinterest may be a way to feed our creativity, but it's also a way to provide customers a visual way to share your products and services via these these ideas....


They include:  use of the Pin-It widget, contests and creating a company board.

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Everything You Need to Know About Facebook IPO [Infographic] | Smedio

Everything You Need to Know About Facebook IPO [Infographic] | Smedio | The Social Media Learning Lab | Scoop.it
Facebook IPO is expected to increase due great demand for a piece of the social networking giant.
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Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY] | The Social Media Learning Lab | Scoop.it
Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January.


Wow!  Pinterest is growing like gangbusters, like an 8000% increase, (another Pinterest post in my Peer/Social Learning & Curation stream here.)  


It remains to be seen what that means for the company and its sustainability.  The monster growth it's showing - is, let's say, promising?


Excerpts from Mashable:


The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.


Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

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Powerful Tweeting to Thrive in the Twitter Ecosystem | The Atlantic

Powerful Tweeting to Thrive in the Twitter Ecosystem | The Atlantic | The Social Media Learning Lab | Scoop.it

A study based on 43,000 responses to Tweets found precisely what people like and loathe about twitter's microblog posts.

 

Excerpted,  by Megan Garber for The Atlantic

 

Findings:

 

  • Twitter doesn't replace traditional news; it does increasingly function as a real-time newswire, disseminating and amplifying information gathered from the world and the web.
.
  • As it is social, Twitter also entertains, so it serve both a place and a platform.
.
  • Tweets that are informative or funny -- or, ideally, BOTH -- evoke the best responses.
.
  • Stale info - tweets that repeat conventional wisdom, offer uselessly de-contextual news, or extoll one's lunch options = noise.

 

Summary:


Do be useful, novel, compelling.  AVOID:  boring.

 

Add to the twitter story: an opinion, a pertinent fact or comment on the conversation before hitting "send" on a retweet (RT).

 

"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


  • Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value. 
.

Read full article here: [http://ht.ly/8OrS8]


Sez Deb: Sounds like tweet Enchantingly, is a key take-away, note to Guy Kawasaki. 

Photo credit:  Twitter via iPad and on Hootsuite, via Mac display, by Deb.


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Curation & Blogging, Business Lessons Learned & Curator Prescience, 2012

A choice in social media for business today is blogging or curation, or some of both, or developing a hybrid. How do you make smart choices among traditional and the newest social media tools?


Curation to deal with Social Media Overload:  It's a theme in my new, tailored video presented this month to the local Lunch Ann Arbor Marketing, @LA2M group, focusing on the differences between blogging and curation.


Curation is not filtering, it's not aggregating, it's functioning as a librarian of current and classic content, which allows others into the curation process curate with you, to help avoid "filter bubble" syndrome (I've blogged & have a Move.on video on the subject.)  ScoopIt enables the co-creation curation function as one of the newer curation platforms out there.


I also mention in my video, both Beth Kanter, a respected blogger in non-profit circles, and Robin Good, who was just interviewed by Beth as listed in this curation stream.  This seems to be a prescient convergence to me.


LA2M also archives most of their presentation, so my presentation partner, JT, has his slides and our UStream video archived here, so you can access our combined, recent curationg presentation.


What do you think about curation?  What are your questions?


~ Deb   


PS:  For more about the work I'm doing in change, innovation & social media learning, search on Deb (Nystrom) and REVELN, you'll find me and then, if you'd like, comment, and I'll be able to find you.


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Social Business Trends for 2012 & Security Issues - David Armano

Social Business Trends for 2012 & Security Issues - David Armano | The Social Media Learning Lab | Scoop.it

In “Six Social Media Trends for 2012”, David Armano explores the evolution of social media into social business. It “continues to move forward towards business integration.”


Photo:  Security issues in 2011 connected with social media.


According to Forrester’s Stephen Mann, the increasing ubiquity of mobile devices in enterprise environments is facilitating this trend.


A joint Booz Allen/Buddy Media study found that 57% of businesses surveyed plan to increase social media spending.


Social media is maturing as a business tool.


Below are two social business trends that offer attractive competitive and financial returns for business AND a variety of attackers/security issues focused on mobile devices.


Convergence Emergence

According to Armano, merchants are developing creative ways to integrate social media with their product/service offerings. He cites a 2011 Domino’s pizza marketing campaign that posted customer feedback from social media on an electronic ticker in Times Square as an example where virtual interactions were translated to real-world presentations. This campaign led to a double-digit increase in sales and a refinement of their brand image.


Gamification

According to a Gartner study, the goals of gamification are to “achieve higher levels of engagement, change behaviors and stimulate innovation.”


However, also note that high profile campaigns can also lead to hackers/attackers hijacking a twitter hashtag or hacking/designing themselves into games.  


For example:  "A more discreet attacker may design an application to gather information on the “gamified” business functions to inform a social engineering attack. For example, the game activity and rankings of key staff could be used to customize phishing attacks that incorporate aspects of corporate games."


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How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
Via Rami Kantari
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LinkedIn Joins Twitter, Facebook in scheduling status updates, using Buffer

LinkedIn Joins Twitter, Facebook in scheduling status updates, using Buffer | The Social Media Learning Lab | Scoop.it

Buffer, the web-based service that allows its users to write tweets and status updates ahead of time and then schedule their posts throughout the day, has extended its service to include the professional networking platform LinkedIn.


Via Rami Kantari
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Facebook Debuts New Timeline Pages for Brands - Forbes

Facebook Debuts New Timeline Pages for Brands - Forbes | The Social Media Learning Lab | Scoop.it

Brands have been eagerly awaiting the new pages, which offer a much more visually appealing look to replace the current utilitarian design.


“It’s a great visual way for brands to tell their story and do it in a more expressive way,” says Erika Brookes, vice president of marketing for Vitrue, a social media management platform that works with large brands. 


Via The New Company
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F-commerce = fail as Gap, JCPenney shut down Facebook stores

F-commerce = fail as Gap, JCPenney shut down Facebook stores | The Social Media Learning Lab | Scoop.it

F-commerce = a failed experiment as Gap, JCPenney shutter their Facebook stores. Gamestop has company.

Excerpt:  Over the past year, Gap Inc., JC Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.'s social networking site.

"We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly," Sheetz said in a telephone interview. "For us, it’s been a way we communicate with customers on deals, not a place to sell."

Gap, which has 5.6 million Facebook fans from its namesake, Banana Republic and Old Navy pages, opened and discontinued a storefront last year, said Liz Nunan, a company spokeswoman. The San Francisco-based company also discovered customers preferred shopping on its own sites, she said.

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Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York

Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York | The Social Media Learning Lab | Scoop.it
Nationwide praise for Ellen DeGeneres has grown exponentially as the talk show host has endured criticism over her new appointment as spokesperson for JCPenney.


This story about a "Gay Day, Pink Dollar" gathering at a JCPenny store in New York is yet another example of being timely and responsive to public opinion.  


The Komen Foundation endured a funding backlash, and responded slowly and inappropriately to media, including social media public opinion.


In contrast, JCPenny and the Ellen Show were timely, direct and clear.  Both organizations featured good examples of the deft art and science of sensing and handling public opinion.

Ellen responded directly to Facebook and other media coverage of her spokeperson role with JCPenny, as did the CEO of JCPenney. Both echoed each other's message, within the context of how each of them does business, featuring values, to wit:


"Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," DeGeneres, said. "To me, those are traditional values. That's what I stand for." 


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A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform

A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform | The Social Media Learning Lab | Scoop.it
There's a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.


I'm not a Tumblr fan.  Posterous, a competitor, is my thing.  Yet, here I go.  I'll be creating my first Tumblr blog, for a good purpose, just to better understand its phenomenal growth, similar to Pinterest.  (I've got 25+ boards on Pinterest.)


Excerpt:


With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers.


We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.


To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?

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Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


Yes, it continues to be all about relationships and community.


Excerpted:


New research from professors at the suggests a significant payoff for companies that set up their own online communities.


Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

Manchanda calls this revenue "social dollars."


The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


In this case, the company sells products both online and in stores, and network members spent more in both venues.


The spending increase came via more frequent purchases, rather than bigger receipts.


More via:  Univ. of Michigan News Service

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10 New Trends of Social Media

10 New Trends of Social Media | The Social Media Learning Lab | Scoop.it

Nice overview of where we've been and where we are headed.

Excerpts, adapted:

The year 2011 saw the emergence of 4G technologies with a higher broadband. This means faster growth for both entertainment and business enthusiasts.

Newer video platforms such as Viddler, Vimeo are fast gaining ground; bloggers can start streaming right away from their blogs.

Open Source [full service blogging] publishing applications such as WordPress, Serependity, Triptychblog and review sites ...are increasing in popularity as it allows users to maintain an online diary, weblog and a homepage.

Customer Reviews Sites have gained momentum in the social media arena as they can solve their complaints and answer their queries. An example of review site is Groubal.com that consolidates common user complaints which is forwarded to businesses for an explanation.

Social scanning applications used in smartphones are growing by the day. For instance, Stickybits and Bakodo allow users to add media such as video, text, images to the barcodes that can be scanned in physical world through the iPhone and Android applications.

  • The year ahead will see more of social media apps on our mobile phones. With mobile technologies becoming more user friendly, businesses will now be able to deliver specialized services thanks to location aware media services including the Facebook’s Places application.


Cutting edge presentation platforms rock business seasons... SlideRocket.com is one example. (DN: Slideshare is another,)

Social media dashboards are available that enable monitoring as well as participating in live conversations.  (DN:  I love Hootsuite for this.)

Question-answer services gain popularity. Facebook supports a question answer service such as Quora.com - intelligent information search that utility collects question and answers created, edited and organized by users.

Social cause micro-blogging is another trend. Twitter share breaking news faster than the traditional media channels. (DN - Witness, Twitter's significant role in Arab Spring.)

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Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | The Social Media Learning Lab | Scoop.it

It is a current, cautionary tale about social media timing.


Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..


The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  


Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


Excerpted:


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."


Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.


Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.


Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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Decision Tools: The Small Business Social Media Cheat Sheet

Decision Tools:  The Small Business Social Media Cheat Sheet | The Social Media Learning Lab | Scoop.it

Here's the latest handy tool & cheat sheet infographic to aid your social media decision making.  What take the long way when designing your social media marketing strategy and system for your small business?

 

Right on!


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Curation, Collection, Bookmarking: Does it Obscure Our Bias Toward Action? | ProfHacker & Chronicle of Higher Ed

Curation, Collection, Bookmarking: Does it Obscure Our Bias Toward Action? | ProfHacker &  Chronicle of Higher Ed | The Social Media Learning Lab | Scoop.it

What are the actions, results that come from our collecting, referencing, bookmarking, and proliferations of social media profiles, blogs, channels and social empires?


This post refers to current tools, and probes our purpose in using them by asking questions I often ask in executive coaching or in just making a smart decision:

  • What's important?  
  • What really matters?


Excerpted:

...With the near omnipresence of digital reference material, many of us no longer turn first to our own collections. Yet we were trained, explicitly or implicitly, to collect and save large amounts of information.


In Scott Belky’s recent book Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, he argues that most people spend too much time collecting notes of various kinds, and goes so far as to say:


References obstruct your bias toward action.


Many times, we hold onto an email, the URL of a website, or the PDF of a journal article, as a kind of emblem of an action we intend to take...


If those actions are important, then they should be captured and put into your action list. Otherwise you’re just piling up digital clutter.


Asking yourself why you’re holding on to something, when you expect to refer to it again, and how you’re going to find it when you need it can help you streamline your reference system.


Tools like Evernote, Catch (formerly 3Banana) and DevonThink can help you tag, manage, and easily retrieve those references.)


If you just keep everything, then you lose sight of what’s most important.


Today, with so much information all around us, there’s less and less that you really need to keep yourself. Focus on the important stuff and let go of the rest.

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Insights & Tips On Curation, Social Media For Non-Profits, Video | Beth Kanter Interviews Robin Good

This is a great Scoop for my Social, Peer Learning & Curation stream, along with the Social Media Learning Lab stream, just after I put together a video for LA2M on this very topic mentioning BOTH Beth & Robin.

 

Here you go, from two great blogger/authors.  (My video post will follow next.) ~ Deb

 

Beth Kanter interviewed Robin Good a few days ago.

 

Beth:  Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use. 

 

Key points:

  • BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?)  
  • Know who your audience is, pick a very specific topic
  • Be as narrow as you can, find great pieces, pull out what you think would be relevant for them. (Being too broad doesn't help filter out the noise for these people, it adds to it) 

Hear Beth's interview with Robin here: [http://bit.ly/zmRMc7]


Via janlgordon, Deb Nystrom, REVELN
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Beth Kanter's comment, January 27, 2012 9:08 PM
Jan - thanks for scooping this. I learned a lot from this interview. I also transcribed it and have included what I think of some of Robin's "classic" curation resources!
janlgordon's comment, January 28, 2012 12:01 AM
Beth,
I revised this post and put the link to the entire interview in it. Really great stuff, Robin is so amazing, good work!
Simon Awuyo's curator insight, December 11, 2014 5:41 AM

By the grace of God, a person whose foot steps I want to follow.