Why social media matters: "Unlike most forms of paid marketing, content marketing has a cumulative and compounding return. Each of the posts of a blog continues to attract traffic from SEO and social channels long after it has been published."
...the compounding benefits of creating [your] library can drive sustained growth and awareness of your product, brand and company.
This data underscores the persistent, compounding benefits of content. The corollary is the larger a content base, the greater the traffic, because of the sum of the visitors to the older posts.
Maintaining a drumbeat of content creation requires discipline and persistence. But the compounding benefits of creating this library can drive sustained growth and awareness of your product, brand and company.