The most surprising social media statistics from 2013.
Excerpted from a list of 10 from Fast Company:
- This demographic has grown 79% since 2012.
- The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
- For Facebook, this group has jumped 46%.
- For Google+, 56%.
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that.
Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.
Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.
This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
Read more here:
Related posts & tools by Deb:
- Don't miss a thing: We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free. Preview it here, via REVELN Tools.