Via Brian Solis, who shared the infographic on his blog:
Change is an individual story. While there are patterns for change, transformation always comes down to a change agent and the team she or he assembles to pave the way.
- Only 17% of companies identify their social strategy as mature.
- Only 52% of companies say that executives are aligned with the overall social strategy.
- Only 26% of companies approach social media holistically (operating against a cross-enterprise level strategy.)
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