Introductory e-mails are what extends the fabric of professional reputation.
They’re what introduce potential new employees to their future bosses, the way that entrepreneurs meet the investors that can provide fuel for their ambitions, and the channel by which most significant business deals get started.
Most meaningful sales and business relationships begin with an introductory e-mail.
...Ask Permission. Show Respect
The ‘self-contained forwardable e-mail.’
This self-contained e-mail consists of:
- the ‘ask’: requesting permission to make the introduction,
- explaining who the other party is, and
- why it should happen.
This packages the permission-asking component into the introduction itself into a tight bundle.