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Here's What Facebook Was Hoping You Didn't Hear About Its Latest Privacy Scandal

Missed this originally, but caught up now:  "Facebook announced fixing a security bug -- at 7:50 p.m. eastern time on friday, a great moment to not make a splash."

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Rescooped by Deb Nystrom, REVELN from The Marketing Technology Alert
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The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs | The Social Media Learning Lab | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
Deb Nystrom, REVELN's insight:

I'm glad to pass along this handy, timely branding infographic from Marketing Profs.    

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iNeoMarketing's curator insight, July 9, 5:51 PM

Some best practices coming at you.

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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | The Social Media Learning Lab | Scoop.it

"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value."

Here's a sample of the 8 strategies: 


1. Get involved in niche groups

Becoming active and engaged in micro-niche communities is a great way to be seen as an expert and helpful resource. This leads to opportunities for lead generation, networking, partnerships and much more.  — Patrick Conley, Automation Heroes

5. Help others

LinkedIn mutual connections is an amazing tool. It shows you exactly who you are connected to, and how you may be one direct introduction away from your dream customer. — Brewster Stanislaw, Inside Social


Also, in the same light, 3. Export your contacts as Darrah Brustein, Network Under 40 / Finance Whiz Kids does every quarter or so.  She shares her LinkedIn contacts with her valuable referral partners. She invites them to go through the contacts and highlight anyone who might be a great resource or potential client for them. Generally this becomes a reciprocal practice and a great way to warm up referrals.

8. Invest more of your time

Logging in and checking out the "Who's Viewed My Page" section isn't going to cut it. Even just 15 minutes a day will really bring in results. I personally use Sprout Social to post frequently, which takes no time at all. I also use their new publishing platform [to get] social numbers on my content. I...So the bulk of that 15 minutes I actually use to comment, chat and reach out personally.
—  Article author Maren Hogan, Red Branch Media

 

Deb Nystrom, REVELN's insight:

Author Maren Hogan has something in common with Networlding LinkedIn expert Melissa (G) Wilson, it is about purpose and relationships and putting in the time strategically to get results.  ~  Deb

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Facebook NewsFeed Manipulation Prompts FTC Complaint, Investigation Possible

Facebook NewsFeed Manipulation Prompts FTC Complaint, Investigation Possible | The Social Media Learning Lab | Scoop.it

The Electronic Privacy Information Center (EPIC) has previously filed complaints against Facebook, and was largely successful in their efforts.  Their current formal complaint asks the agency to begin an investigation, and comes in response to the news that Facebook manipulated the News Feeds of 689,003 users.

The the Federal Trade Commission's (FTC) 2012 settlement with Facebook followed from a Complaint filed by EPIC and a coalition of privacy and civil liberties organization in December 2009 and a Supplemental Complaint filed by EPIC in February 2010.  In that matter, the FTC settled charges that Facebook “deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.”


The full article details three allegations:

Count I: Deceptive Failure to Inform Users that their Data Would Be Shared With Third-Party Researchers

Count II: Unfair Failure to Inform Users That They Were Subject to Behavioral Testing


and

Count III: Violation of the 2012 Consent Order

Deb Nystrom, REVELN's insight:

This Forbes piece helps us realize there are watchdog groups out there that deserve our support, in order to temper the profit-making motives of the big companies that use our social data, the context for using social media "for free."   That it is listed on Forbes is amusing, as well as helpful. ~  Deb

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Still a Huge Force for Business Reach: Google, Facebook, Amazon and Others Thrive Despite Objections

Still a Huge Force for Business Reach:  Google, Facebook, Amazon and Others Thrive Despite Objections | The Social Media Learning Lab | Scoop.it
European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies.


Stuart Turnbull, 42, a writer in England, once tried to shut down his Facebook account after realizing that he was spending too much time sharing posts and comments. 
 

“Yet as he looked to build contacts with other writers and editors around the world, Mr. Turnbull, who works from a home office in the small town of Crieff, soon changed his mind. He even opened a second Facebook account dedicated to his literary career.”  

Source:  New York Times, July 6, 2014

Deb Nystrom, REVELN's insight:

Love 'em, hate 'em, using the mixed blessing of social media is via US technology giants is force of business today.  Educating yourself to be as fully aware of the news and views, and filter bubbles of social media can help you use it more effectively.  

That is what the Social Media Learning Lab is about.    ~  Deb

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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | The Social Media Learning Lab | Scoop.it

Content curation is not just collecting, it's also sharing with perspective and commentary. ...we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. 
     

4 take-aways anyone can implement:
     

1. Publish your curated content to a content hub before sharing it on social media: if you share it to social media only, you only get less than half the traffic and you lose a lot of the new visitors who are in your interest graph but not your social graph and that would come from Google Search.
    

2. Use a mobile-friendly content hub:  content consumption is growingly mobile.

    

3. Use services like Buffer to republish multiple times throughout the day on Twitter: yes, Facebook generates higher clicks but as smart curators have found, the perk of Twitter is it’s ok to repeat a post several times because of it’s real-time nature.

     

4. Automate content monitoring to achieve both quality and quantity: use tools like Scoop.it suggestion engine to be in the top publishers both from a quality and quantity point of view. 

     

For SOCIAL MEDIA:

    

Related tools & posts by Deb:

       

    

            

                  

     


Deb Nystrom, REVELN's insight:

This research from ScoopIt, and take-aways confirms curation behaviors I had suspected, now confirmed.  Guy Kawasaki is a champion of #3 republishing, multi-day tweeting.  Good lessons and the full article has great research.  ~  D

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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

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Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

One of ...the most useful analogies - the blogging food groups.  Originally coined by Hubspot’s Rick Burns back in 2009...


Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. 


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Deb Nystrom, REVELN's insight:

Smart, healthy and clear.  What are your veggies, protein, desserts and condiments in social media and how well are they delivered in the platforms you've chosen to use?  ~  D

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Does your email address say you're a rube?

Does your email address say you're a rube? | The Social Media Learning Lab | Scoop.it

Opinions are often formed by many subtle factors. Can your email address sink you in the eyes of the tech glitteratti?

   
_____________________
   
[ Does your email tag you as ] from the eighties, perhaps someone's grandfather, or...an out-of-touch father-in-law?
_____________________
   

Simple test, think fast. What are your first impressions?

  • dloudon22@gmail.com
  • dloudon22@cfl.rr.com
  • dloudon22@aol.com
  • dickloudon@facebook.com
  • dloudon22@greenmtnbb.net
  • dick@dickloudon.com

 

The first email address, ....seems perfectly normal. The only red flag is the idea that there are 22 other dloudons, ...... you weren't creative enough to come up with a unique name. You lose a point, but you still seem reasonably current. [UNLESS you] used beerlover@gmail.com or marysdad@gmail.com....


dloudon22@cfl.rr.com and dloudon22@greenmtnbb.net

===> definitely shows you as a rube, because you'd have to change your email address if you move. It doesn't demonstrate that you care deeply about your email address. You just took what you were given.


dloudon22@aol.com = you're a bed and breakfast owner from the eighties, perhaps someone's grandfather, or at the very least an out-of-touch father-in-law.


dickloudon@facebook.com

...you're probably too into Facebook...and you spend half your salary on in-game purchases of extra radishes so your farm will grow faster.

You're too risky.


dick@dickloudon.com


.... if you've filled out your self-promotional space properly (and that probably also means you're @dickloudon on Twitter), then you're probably quite a good candidate for the gig.

    
You know how to register a domain, set up a site, promote yourself, and do it tastefully.


Related tools by Deb:


    
Deb Nystrom, REVELN's insight:

Heh, I posted something like this on Facebook back in 2010.  In 2014, it is still SO true.  And I I still have friends with those ancient aol.com addresses out there.   ~  D

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Judging Others in Social Media - The Beam in Your Eye vs. the Speck in your Neighbor's

Judging Others in Social Media -  The Beam in Your Eye vs. the Speck in your Neighbor's | The Social Media Learning Lab | Scoop.it

Judging and Social Media:    Most of the time I hate judgement and I have seen plenty of it lately…mostly on Facebook. People judge

  • Philip Seymore Hoffman for his drug overdose,  
  • the Seattle Seahawks player for losing his cool after heading to the Super Bowl, t
  • Payton Manning for saying something nice to Richard Sherman after his injury
  •  Jahi McMath’s family for wanting to give her time 
  • and let’s not even touch on the Coke Commercial that aired during the Super Bowl and has caused such a controversy [DN: comments about languages, ethnocentrism...]

....

Yesterday was Facebook’s 10 year anniversary, and they did a really cool thing which was to allow people to LOOK BACK via a video of highlights of our life on Facebook in one minute. 
      

___________________________
   
What can you ever really know of other people’s souls— of their temptations, their opportunities, their struggles? 

     
___________________________
 

    
The one thing that stood out to me was that 99% of the video’s were mostly about family events and milestones.
       
 

Do you think our friends would have watched so many if they were all about our careers?
     

Again…

   

"What can you ever really know of other people’s souls— of their temptations, their opportunities, their struggles? One soul in the whole creation you do know: and it is the only one whose fate is placed in your hands." —C. S.  LEWIS  

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Stay in touch with Best of the Best news, taken from Deb's  NINE curation streams @Deb Nystrom, REVELN, featuring gold award winning change & learning, sent  once a month via email, available for free here via REVELN Tools.

       




 

Deb Nystrom, REVELN's insight:

Missy Caulk is a very caring, sharing person who knows of what she speaks, in more depth than many of you will ever know.   Wise words.   ~  Deb

Reference:  'Brother, let me take the speck out of your eye,' when you yourself fail to see the plank in your own eye?   Luke 6:42   A passage about hypocrisy in the Bible.  

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How to write great business tweets (and status updates) #Infographic

How to write great business tweets (and status updates) #Infographic | The Social Media Learning Lab | Scoop.it
Deb Nystrom, REVELN's insight:

How to write better business tweets #infographic   This is also good info for those who link business page Facebook status updates to twitter so that the first part of the Facebook update is #tweet-worthy.

  

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The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab | Scoop.it

The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.
 

They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

The biggest trust-building opportunity comes in the categories of engagement and integrity.

 

The attributes listed under these two categories are:

  • Listening to customer needs and feedback
  • Treating employees well
  • Placing customers ahead of profits
  • Ethical business practices
  • Taking responsible actions to address an issue of crisis
  • Transparent and open business practices


 

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  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         


Deb Nystrom, REVELN's insight:

There is more to success in business than trust, but not much more - and it ranks high on any success list.


 "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

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Valentine's Day & 4 Social Media Marketing Methods that Work

Valentine's Day & 4 Social Media Marketing Methods that Work | The Social Media Learning Lab | Scoop.it

The average person spends approximately $134.08 on Valentine's Day festivities.


________________
   
Each social network has its own etiquette, culture and style.

   

________________


Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium.  

A sample of guidelines from Social Media Frontier:

      
Facebook  -  Facebook pages make it easy to build user engagement for your brand by running giveaways, offering samples and posting polls. ...MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement (vitamin) sample for the people they loved.
        
MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.

         


Twitter -  Salesforce ...found that 74 percent of Valentine's Day chatter on social networks was positive.
     
Tweet ...about Valentine's Day specials,...
or by providing an intimate look at how your company is celebrating the day around the office.Quick Vine videos o...and Instagrams ...help supplement your tweets.
 

Click here to read more.

Deb Nystrom, REVELN's insight:

Many approaches used for one social network, can apply to others - a solid profile, good visuals, give > don't "advertise" or "sell," etc.  However, this guide helps define the distinctions for the personality of each type of social media.  ~  D

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Confide: An app that could have prevented Governor Chris Christie's traffic scandal

Confide: An app that could have prevented  Governor Chris Christie's traffic scandal | The Social Media Learning Lab | Scoop.it
Disappearing text messages aren't just for high schoolers anymore.


There is a new app that could eliminate such scandals in the future (albeit not the rotten underlying acts). It's called Confide, and basically acts like Snapchat for professionals.


[It features] private, end-to-end encrypted, screenshot-proof messages which use email addresses rather than phone numbers that disappear shortly after they are sent.


Uses could be everything from discussing the next employee to fire or complaining about your boss or... well, causing massive traffic gridlock out of spite.



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  • Don't miss a thing:  We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
    
Deb Nystrom, REVELN's insight:

Necessity is the mother of invention, and that would include smart use of confidential text and email messages, that disappear, once the communication is sent.  It's a good idea for simple, ethical confidentiality.  For a humorous perspective on this, here's link to (essentially worthless) email disclaimers.  

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How to Generate Leads with Social Media [INFOGRAPHIC]

How to Generate Leads with Social Media [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

This infographic features an 8-step social media strategy to generate high quality leads.

A quick summary of some key statistics:


  • Twenty-four percent of companies using social media saw an increase in revenue.
  • Eighty-two percent of leads from social media sites come from Twitter.
  • Twitter's click-through rate for ads is eight to 24 times higher than Facebook's.
  • More than 40 percent (45 percent) of marketers have gained customers through LinkedIn.
  • More than 50 percent (52 percent) of businesses with a Facebook profile saw an increase in customers.
     
  • Forty-four percent of businesses with a Twitter account saw an increase in customers.

 

Deb Nystrom, REVELN's insight:

Useful infographic.  However, with those statistics, conversely, 76% of companies using social media did NOT see an increase in revenue, which points to the need for a multi-faceted, integrated approach to marketing that is not over-weighted on social media, at least to start.  ~  Deb

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The Military Doesn't Want You to Quit Facebook and Twitter | TheAtlantic.com

The Military Doesn't Want You to Quit Facebook and Twitter | TheAtlantic.com | The Social Media Learning Lab | Scoop.it

Critics have targeted a recent study on how emotions spread on the popular social network site Facebook, complaining that some 600,000 Facebook users did not know that they were taking part in an experiment. Somewhat more disturbing, the researchers deliberately manipulated users’ feelings to measure an effect called emotional contagion.


________________________
   
U.S. military has been funding for years....open-source indicators program[s, including a] program that looked at Twitter to predict social unrest.

________________________
   


Though Cornell University, home to at least one of the researchers, said the study received no external funding, it turns out that the university is currently receiving Defense Department money for some extremely similar-sounding research—the analysis of social network posts for “sentiment,” i.e. how people are feeling, in the hopes of identifying social “tipping points.”


The tipping points in question include “the 2011 Egyptian revolution, the 2011 Russian Duma elections, the 2012 Nigerian fuel subsidy crisis and the 2013 Gazi park protests in Turkey,” according to the website of the Minerva Initiative, a Defense Department social science project.


It’s the sort of work that the U.S. military has been funding for years, most famously via the open-source indicators program, an Intelligence Advanced Research Projects Activity (IARPA) program that looked at Twitter to predict social unrest.


If the idea of the government monitoring and even manipulating you on Facebook gives you a cold, creeping feeling, the bad news is that you can expect the intelligence community to spend a great deal more time and money researching sentiment and relationships via social networks like Facebook. In fact, defense contractors and high-level U.S.intelligence officials say that social network data has become one of the most important tools they use in the collecting intelligence.



Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Deb Nystrom, REVELN's insight:

You always have choices, being aware of the context and track record of the tool you are using is one major choice.  

Sharing photos, discussing issues, channelling access (filter bubbles), this is part of the downside of the using Facebook and other free social media services.   I've recently noticed my Facebook stream is showing more people, friends posts of late, that I'd have to "hunt down" by going to their pages.  Hmmm, I wonder why?


I share this because of my own military connections and the importance of OPSEC and PERSEC, acronyms for operational and personal security practices.  That said, the military prefers social conversation to better understand what is going on via the way people are "talking" to each other.  

“We are what we pretend to be, so we must be careful about what we pretend to be.” 
― Kurt VonnegutMother Night

~  Deb 

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This Chart Explains the Reachpocalypse: Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse:  Why Facebook is Laughing All the Way to the Bank | The Social Media Learning Lab | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.


Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).

From a helpful artcile, ”Facebook’s Declining Organic Reach a Real Nightmare for Marketers“ from CIO Magazine online. 

this quote from an agency media strategist: “It’s become a real nightmare because your fans and likes can’t even find you in some cases. When I post to Instagram I have a much better idea of how many people I’m going to reach.” 


2 of 4 Things You Can Do About Your Facebook Problem

You have 4 options at this point:

1. Stop using Facebook as your key social media hub

Google + is looking better and better, right?


2. Pay for the reach you used to enjoy at no cost

(DN:  Those Facebook ads are still quite affordable and MAY be worth a good look.)


Read the full article here.


Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

Facebook's reach has been evaporating for business pages for SOME TIME now.  From the article:  Your employees and current customers now the very best way for you to distribute your message on Facebook.  

    

Make it SUPER easy and FUN for them to enjoy, share and talk about the successes and benefits of what you do, the service and product gems you provide.  Today I noticed three shares from a poster & comment that really connected with those following one of my business pages.  That's what it's about!  ~  D

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The Compounding Gold of Content Marketing: The Data Behind Why Persistence Pays Off in Blogging

The Compounding Gold of Content Marketing: The Data Behind Why Persistence Pays Off in Blogging | The Social Media Learning Lab | Scoop.it

Why social media matters:  "Unlike most forms of paid marketing, content marketing has a cumulative and compounding return. Each of the posts of a blog continues to attract traffic from SEO and social channels long after it has been published."


_________________
   

...the compounding benefits of creating [your] library can drive sustained growth and awareness of your product, brand and company.

_________________


This data underscores the persistent, compounding benefits of content. The corollary is the larger a content base, the greater the traffic, because of the sum of the visitors to the older posts. 

    

Maintaining a drumbeat of content creation requires discipline and persistence. But the compounding benefits of creating this library can drive sustained growth and awareness of your product, brand and company.

Deb Nystrom, REVELN's insight:

This popular, recommended venture capitalist blogger, who posts on LinkedIn and Forbes, among others, appears to be a very helpful data nerd who knows his tools, and recommends the Google Analytics developer tool found here.  I'm a regular visitor of my own Google Analytics, and this savvy blogger takes it to a very useful new level for me, and perhaps you too.   ~  Deb

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Add Value & Perspective If You Curate: Newbie Mistakes with Scoopit Links on Twitter

Add Value & Perspective If You Curate:  Newbie Mistakes with Scoopit Links on Twitter | The Social Media Learning Lab | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it....


Marty - comment I wrote on Dr. V's blog

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content Olog.N Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing b


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet.


Related tools & posts by Deb:

      

  • Stay in touch with Best of the Best news, taken from Deb's  NINE multi-gold award winning curation streams from @Deb Nystrom, REVELN delivered once a month via email, available for free here,via REVELN Tools.

          

       


Via Martin (Marty) Smith, Robin Good
Deb Nystrom, REVELN's insight:

Well stated.  Make sure your ScoopIt has substance to it, features your expertise and perspective, and is NOT simply a pass through.   If you know what you are curating, and COMMENT on it, share your perspective, then you can scale, as mentioned above.  ~  D

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Peg Corwin's comment, March 10, 6:54 PM
Further to Therese Torris' comment, might we ask Scoop.it for a setting that allows us to choose to automatically tweet the post author when we re-scoop? It takes many clicks back and forth to get and add it.
Martin (Marty) Smith's comment, March 10, 7:06 PM
Yes @Peg Corwin I see your "filtering" much like @Brian Yanish - MarketingHits.com work as providing value. As Brian shared he discard much more content than he is sharing. I think this builds on Robin's idea of "value" and its meaningful, fast and valuable to those who understand that filtering is the primary activity. I don't think its hard to know this since the second time a customer follows a link of yours or Brian's they know they are following your curation suggestion. On Sunday I thought "pass through" was an unsustainable model. After a day of #startup school I am not so sure. You and Brian are building a themed castle one brick (one share) at a time as surely as I am or anyone else using Scoop.it. Today it feels like a defined link share as you and Brian have described is a valuable service. <br><br>You've hit the primary value AND I often cut the middle man out (something it isn't hard to do ust use Google to search the title). Bryan (Dr V) was complaining about the extra click and that is why I sometimes jump past the pass through too, but since that jump isn't difficult and the oeuvre you create has merit as a whole I think we are simply approach the same problem with a slightly different approach (pass through vs. value add). I think you and Brian are SAVING TIME since you evaluate mor content than you share. <br><br>Despite Dr. V's complaint about seeing Scoop.it links I think that is an important signal and a signals that connects the IDEA of your curation as a whole, so I would say when you drive to Scoop.it using a Scoop.it moniker is a good idea. M
Peg Corwin's comment, March 11, 9:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
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Tab Overload? Curate Your Browsing Experience with OneTab for Google Chrome

Tab Overload?  Curate Your Browsing Experience with OneTab for Google Chrome | The Social Media Learning Lab | Scoop.it
How it works

     

Whenever you find yourself with too many tabs, click the OneTab icon to convert all of your tabs into a list. When you need to access the tabs again, you can either restore them individually or all at once.

When your tabs are in the OneTab list, you will save up to 95% of memory because you will have reduced the number of tabs open in Google Chrome.

Related tools by Deb:


 


Via Robin Good
Deb Nystrom, REVELN's insight:

Do you have browser tab overload?  Here's a great way to clear out computer memory slowdowns and have easy access to those MANY open tabs, often a syndrome of content curators, or just those with the intent to multi-task and, well, we know how effective that is, right?   Enjoy!  ~  D

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Farid Mheir's comment, March 31, 11:58 AM
@Gonzalo Moreno : sorry I do not know if this exists for other browsers.
Farid Mheir's comment, March 31, 11:58 AM
@Gonzalo Moreno : sorry I do not know if this exists for other browsers.
Gonzalo Moreno's curator insight, March 31, 12:01 PM

Para multitaskers compulsivos, como yo, tener 100 pestañas abiertas a la vez es inevitable, con la consecuente ralentización del ordenador.
De momento sólo existe para Chrome, pero esta herramienta es la solución definitiva!
:D

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Instagram drives 2.5 million brand interactions during New York Fashion Week

Instagram drives 2.5 million brand interactions during New York Fashion Week | The Social Media Learning Lab | Scoop.it

Instagram was at the center of the runway with marketers giving their audiences exclusive access to your average Jane through photos and 15 second video clips.  Nearly 100,000 New York Fashion Week related photos were shared by more than 33,000 unique Instagram users.

The top ten branded Instagram accounts ...drove 2.5MM+ interactions on Instagram from February 6th – February 13th and averaged about 7 posts per day.
 


...Michael Kors was the overall brand winner.....their NYFW photos generated 37,448 interactions (likes + comments) per photo, more than 2x than the runner up, Nasty Gal (14,273).

 

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Deb Nystrom, REVELN's insight:

I love the ease and easy integration of Instagram. The power of a well tuned "killer" app is proven by this NYFW example - visuals, especially exclusives and timely ones, rock!  ~  D

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5 Maxims to Stay On Top: 2014 Social Media for Business

5 Maxims to Stay On Top: 2014 Social Media for Business | The Social Media Learning Lab | Scoop.it

Future-proofing for tomorrow’s connected social business challenges:
1) Maximize Engagement with Minimum Content

Release content that solves specific problems, asks questions, presents teasers, encourages sharing, and that rewards participation.... rather than throwing out new stuff to keep people hanging on.

    

The days of daily posts (like with a blog) may be behind you, especially if you’re holding down multiple sites.


_________________________

   
Micro videos….are dominating already in ’14.

    

________________________


    

  

   

2: Separate Yourself from the Pack
If you can grab attention above your competitors, you’re going to experience more growth and freedom of movement.

       


3: Stake a Claim to Popular Territory….if your fans, friends and family know about them—then it’s a safe bet to assume that you should have a presence there. …Stake a claim to new territory before it takes off in a big way.

     

    

4: Introduce the Visual
Infographics, high-quality photos, pics and vids of live events, etc – these are all still trendy. Micro videos….are dominating already in ’14.

  

…Sites like Keek and Twitter’s Vine allow you to quickly upload micro videos. …they gain a lot of traction without all the bells and whistles associated with longer spots. …Ask comedian Frank Caliendo, who has grown his fan base tremendously by releasing 20-second clips of him doing a Morgan Freeman impression. Entertaining clips that show your brand in a personal light can be huge for your business.

    


5: Creating Mobile-Friendly Content
…“Well, duh.” …But 2014 is different. …new releases from Apple, Samsung and other big brands, a new Windows OS, and …a slew tablet options. And have you seen the new watch phone? It’s insanity!

  


Read more here.

Image Credit: jasonahowie

    

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Deb Nystrom, REVELN's insight:

These social media observations seem on target for 2014, especially emphasizing the power of visual images, and the explosive growth of options for mobile.  Tablets and mini-tablets are becoming more mainstream, along with miniatures like a smartphone watch.  


The,  "It’s insanity!" says a lot about the pace of change and products.   ~  D

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Millennials Are Ok about Less Privacy for Relevant Ads #Infographic

Millennials Are Ok about Less Privacy for Relevant Ads #Infographic | The Social Media Learning Lab | Scoop.it


Do millennials ...care less about privacy than previous generations?


_____________________
   
...over 40% of millennials notice and appreciate companies that know how to target them with relevant offers

 

_____________________
    

   

[From recent research...millennials are the least likely generation to opt-out of ads, and a majority of them don’t mind giving up their personal data as long as companies are delivering information that interests them. In fact, over 40 percent of millennials notice and appreciate companies that know how to target them with relevant offers.

 

The IGD research study is in line with previous surveys finding that while a majority of millennials believe it’s wrong for companies to have access to their personal information (70 percent nearly a year ago to 90 percent today), they are willing to reconsider if it means getting something in return (25 percent last year to 67 percent today).

 

   

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Deb Nystrom, REVELN's insight:

One of the local marketing firms I know suggests that choosing what ads you want to see is cool, not creepy.  So even if millennials is the buzzword attractor, the real question is about privacy and limits for everyone.  Millennials, on the other hand, led the way for what to expect in the marketing world as expectations shift.   ~  D 

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New to Curation? Here's a Simple Process To Learn How To Curate Any Content You Read, Cornell Notes


Via Robin Good
Deb Nystrom, REVELN's insight:

Have you considered how to share your expertise with the world via content curation?   If you are NEW to this and have expertise that others would value in choosing great content to share, here's a great place to start.  

Robin Good, provides us with a handy summary as well as providing us with a good example of how to add value to curation, via his notes.  ~  Deb

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Sandra Carswell's curator insight, January 27, 12:02 AM

Cornell note-taking video. Handy to to teach students. 

Brent MacKinnon's curator insight, January 27, 8:07 AM

I will add to pkm skills.

Zhang Meilan's curator insight, April 13, 8:24 PM

如何策展你所阅读的任何内容的简单学习过程:看奈尔笔记方法。

康奈尔笔记法将笔记本分为三栏:大区域的主栏、条目栏(线索栏)、总结栏。

记笔记方法为”5R's”法:

1.Record- 在主栏中,尽可能多地记录一些重要事实、思想、概念等。

2.Reduce,归纳- 在线索栏,将这些事实,思想和概念归纳概括为一个词汇、或一句短话。

3.Recite,背诵 - 利用线索栏的提示,尽可能全面、而非机械地,用你自己的语言复述你所记录的主栏中有关讲座内容的事实、思想,然后对照笔记确认你所讲的。

4.Reflect,反思 - 思考这些材料与课程、单元/被讨论的科目之间的关系,这部分内容卸载总结栏。

5.Review,总结 - 每周花10分钟快速回顾你的笔记,你将会记住你所学习的大部分内容。


Thanks to Peter Mellow, and catspyjamasnz.

 

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3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

___________________
   
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

___________________



2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Read more here:


   

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  • Don't miss a thing:  We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.


         



Deb Nystrom, REVELN's insight:

As social media continues to become mainstream, articles like this zoom to the top of popularity charts.  Fast Company reports that this article was one of the "most-read leadership articles of 2013."  

That it is really about social media techmology is intriguing or an editor's mistake. ~  Deb 

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How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab | Scoop.it

Local marketing and internet maven Annie Wolock has some great tips here.  


Excerpted:

An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.


Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  



Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.


Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.


Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls


From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 



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    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  


    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D




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