Here's the latest handy tool & cheat sheet infographic to aid your social media decision making. What take the long way when designing your social media marketing strategy and system for your small business?
Right on!
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Learning from each other, social for business
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Deb Nystrom, REVELN Consulting
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Rescooped by Deb Nystrom, REVELN Consulting from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" onto Social Media Learning Lab |
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon
Deb Nystrom, REVELN Consulting's insight:
The ecosystem of conversation, community and content gets my vote. Use the term "currency" - yes, it makes sense. ~ Deb 
janlgordon's comment,
May 21, 3:43 PM
Mike Searles Thank you for your comment, happy you liked it, I love hearing that!
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![Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Social Media Learning Lab | Scoop.it](http://img.scoop.it/VBS6HsZXHojuGRBmt_vG6Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use Twitter 15% use Pinterest 13% use Instagram 6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%). Via Jonha Revesencio
Deb Nystrom, REVELN Consulting's insight:
Always good to see the current demographics in social. Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research. Hmmm.... ~ D 
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!! 
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for? 
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages. Delete the scoop?
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A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Deb Nystrom, REVELN Consulting's insight:
Google keywords and search are a backbone of smart marketing and smart social media. ~ D Delete the scoop?
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From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing Via Neil Ferree, Robin Martin
Deb Nystrom, REVELN Consulting's insight:
Here's how to be the data person, get clear what social media is worth the time. ~ Deb 
Neil Ferree's curator insight,
May 3, 12:56 PM
You can't Manage it • if you don't Measure it Setting up Conversion Goals in GA is Step #1
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
[Note] you must be signed in to G+ for these javascripts to work!
Robin Martin's comment,
May 15, 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
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The police department’s stream of tweets ended up being the best defense against misinformation and Bostonians’ lifeline for communication about the men terrorizing their city. This single Twitter account, perhaps more than anything else on the Internet, memorialized the horror of the bombs and the joy of the capture in real time.
Deb Nystrom, REVELN Consulting's insight:
Social media continues the path to its more mainstream role. As I heard on the radio, it was also a safety net for downed cell phone communication from frantic friends and family. Officials encouraged tweets & Facebooks check-ins to reassure "I'm ok." ~ D
Robin Martin's comment,
May 1, 11:04 AM
Absolutely Deb! Another "great" reason to engage in social media...the benefits are endless...! Thanks for sharing!
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Best tips from the 2 day conference! Here's a sample of the gold: Schedule Your Social Media Updates: I use BufferApp to schedule tweets, Facebook posts and LinkedIn posts. I typically share my favorite quotes and links to articles I’ve written and great articles I find on the web. Since a lot of what I share is timeless, I can use the analytics from BufferApp to take the most popular content and schedule it again for another time. – Dave Kerpen, CEO, Likeable.com
Mobile Marketing Tools: One of the great tools that I heard about at Social Media Marketing World was Mogreet Express. Pat Flynn mentioned that he used it to text his listeners after his podcast with follow-up links. I plan on using it in both my product and service based businesses to market promotions and follow-up with mobile users after my webinars. – Melanie Duncan, MelanieDuncan.com [Remember] the Power of Email Marketing: Don’t be distracted by the shiny new toy of social media to the neglect of building an email list from day one of launching your blog or website. Subscribe to an email platform such as Aweber, Mailchimp or Exact Target and make it easy for people to subscribe to your newsletter and receive your articles. You own your your email list and it is an asset worth building from day one. – Jeff Bullas, JeffBullas.com
Deb Nystrom, REVELN Consulting's insight:
This is a practical, on-trend post from respected teachers & experts. ~ Deb 
Tim Kitchin's curator insight,
April 26, 1:17 PM
Email remains the the most powerful, personalisable, persuasive and accessible tool we have. Don't write off email marketing yet! Delete the scoop?
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"We are living in a world where your reputation and influence is migrating from offline to online. Reputation is moving from local to global." Connect and meet your global tribe! Via Salah ALhaj Ahmed, Robin Martin
Deb Nystrom, REVELN Consulting's insight:
I just had a happy hour meeting this past week where we talked about the difference of influence vs. direct referrals in our business networks. One of our business colleagues opened new perspectives of thinking for us along this line. Jeff Bullas seems to have a handy slideshare to understand even more about it. ~ Deb Delete the scoop?
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In an effort to personalize user experience, Facebook automatically suggests related Facebook pages for you to like, both when you send out status updates via Facebook and when you use partner websites. Here's how to turn turn-off "suggested pages"in your Facebook feed. Click on the title for directions.
Deb Nystrom, REVELN Consulting's insight:
E-how is e-handy for so many things. ~ D Delete the scoop?
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"SlideShare for lead generation: How to use SlideShare as part of your visual content marketing strategy." From Social Media Examiner Via James Whitelock, ABroaderView
Deb Nystrom, REVELN Consulting's insight:
Making better use of something you may already have? Why not? ~ Deb
Robin Martin's comment,
March 16, 1:05 PM
Exactly Deb! Sharing...! That's the key to leads I believe...
Deb Nystrom, REVELN Consulting's comment,
March 16, 5:02 PM
Sharing is what social is all about. Sometimes, as you may know, Robin, people can be a bit too territorial!
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Deb Nystrom, REVELN Consulting's insight:
Google's reader was one way to keep tabs on a whole lot of news, on one or two screens. I am also sorry to see it go. ~ D 
Beth Kanter's comment,
March 18, 11:56 PM
I weaned myself off Google Reader when I started going deeper into content curation and using scoop.it - now I'm glad I did http://www.bethkanter.org/rip-google-reader/
Janet Fouts's comment,
March 19, 1:25 AM
Corvida Raven talked me into using Feedly, and I like that too, Also scoop.it of course!
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Twitter continues to be a happening place to be in social media. It's great for making connections everywhere including conferences, among colleagues and especially with prospective clients. Wednesday, March 27, 2013 - 11:45am - 1:00pm Learn how Deb uses twitter to connect with important influencers. She'll also share 5 smart strategies to make the most of twitter and how you can make solid, fruitful business connections as a Super Connector.
Deb Nystrom, REVELN Consulting's insight:
If you are local or near Ann Arbor, Michigan, you might find it useful to attend to hear my lessons learned on using Twitter, dating from attending my first "Tweet-Up" in 2008. At that time, I learned to use twitter connected with a start-up entrepreneurial work I was doing. A LOT has evolved in social media since then. ~ Deb Delete the scoop?
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Users can now sign in to your app with Google, and bring along their Google+ info for an upgraded experience. It’s simple, it’s secure, and it prohibits social spam. Simplicity and security come first
Deb Nystrom, REVELN Consulting's insight:
I'm looking forward to seeing how it all blends, one of the things I've most enjoyed about using Apple products. ~ Deb Delete the scoop?
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Add the ultimate personal touch: turn your handwriting into a font, thanks to MyScriptFont. Via Baiba Svenca
Deb Nystrom, REVELN Consulting's insight:
This is a great way to add personalized impact to your on-line brand. ~ Deb 
corneja's curator insight,
February 16, 7:53 PM
Very useful tip! I will try it. Thanks, Balba. I will share it too. Delete the scoop?
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Yahoo’s move aims to make up for years of missing out on the growth of social networks and mobile devices. Excerpts: The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year. Tumblr has over 108 million blogs, with many highly active users. For Yahoo and its chief executive, Marissa Mayer, buying Tumblr would be a bold move as she tries to breathe new life into the company. The deal, the seventh since Ms. Mayer defected from Google last summer to take over the company, would be her biggest yet. It is meant to give her company more appeal to young people, and to make up for years of missing out on the revolutions in social networking and mobile devices. News from Deb:
Deb Nystrom, REVELN Consulting's insight:
More change bound to show soon if this biggest, hip buy of Tumblr has any effect on the venerable Yahoo. ~ Deb
Deb Nystrom, REVELN Consulting's curator insight,
May 20, 11:05 AM
The 7th and biggest deal - Yahoo acquisitions. The stock market is not liking it --today that is. Now the biggest challenge yet, for Marissa Mayer,culture change at Yahoo AND smart connection with the hip, youthful Tumblr and their 108 million blogs, with many highly active users. Wordpress watching at the gate. I do like my venerable, old fashioned Flickr.com photo account. Yet if well handled, the coolness of Tumblr could make a good things happen at Flickr. Challenge: the account owners are quite a bit different. ~ Deb Delete the scoop?
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Being a content curator is all about displaying information. We don't create the content, we display it. We share it - and people read it. But, first you have to display it. There are several skills involved in displaying content. Via gdecugis
Deb Nystrom, REVELN Consulting's insight:
Content sharing meeting social, curation, right here. ~ D 
LMcDonald's curator insight,
May 20, 4:59 PM
Find your interest and begin curating the content. Read it, share it, and comment about it. The flow of information is instant. 
Ursula O'Reilly Traynor's comment,
Today, 4:50 AM
Very interesting post Lauren. I love the design aspect of curation and find it very creative! I work hard to make my content look as attractive as possible, refresh the content regularly, make sure the links work etc Work? it's not work! it's my passion :)
Mbigidde Victoria's comment,
Today, 5:59 AM
Great article, i love the different insights and will make good use of the content.
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Deb Nystrom, REVELN Consulting's insight:
Apply these to blog posts and web pages, 2013 versions, and it will help you rank. ~ Deb
Deb Nystrom, REVELN Consulting's curator insight,
May 10, 7:03 PM
Some sweet stats that helps. ~ Deb Delete the scoop?
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A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences. Via Robin Good
Deb Nystrom, REVELN Consulting's insight:
There can be filter bubbles (blind spots), and THEN there's just plain getting the best on a topic using the best tools. Content curation and Robin Good's insights help. ~ D 
Robin Good's curator insight,
May 6, 1:26 PM
Anthony Kosner on Content.ly analyzes three different news discovery services in order to illustrate the different types of approaches available today to gather and filter streams for a specific audience. He takes as examples Fuego, Upworthy and Prismatic, which utilize three very different solutions to aggregating and filtering the news in order to provide a relevant stream to their readers.
Overall, the article tries to illustrate how different can be the approaches utilized to filter and suggest content to a specific audience. Interesting. Informative. 6/10 Full article: http://contently.com/blog/2013/04/29/the-evolution-of-curation-puts-tools-in-marketers-hands/ 
Dennis T OConnor's curator insight,
May 6, 10:49 PM
The more sources of information you tame, the more well rounded your curation becomes. Delete the scoop?
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Download Free Today: "For whatever reason, we tend to think that "someone" is going to make us better, that we're broken, that we're missing the key ingredients to succeed." "We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe." "I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life."
Deb Nystrom, REVELN Consulting's insight:
Chris Brogan is generous and a great teacher. Take a look. I've downloaded the book to my iPad Kindle app already. It's free today. Let me know what you think. ~ Deb Delete the scoop?
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"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search." ...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take. Photo: by Sean MacEntee, Flickr
Deb Nystrom, REVELN Consulting's insight:
In the article, I particularly like this excerpt, "Replace message or campaign ROI with subscriber or program ROI. ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages." ~ Deb Delete the scoop?
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Content curation is, in a nutshell, picking and choosing content from around the Web, and sharing it with your followers. Running a curated blog is not just about finding interesting content to share. Via Robin Good
Deb Nystrom, REVELN Consulting's insight:
Blogs can be excellent curation tools. Ask me, the woman who is saying goodbye to over 20+ Posterous blogs (public, private, shared) as Posterous shuts down at the end of April. 
Therese Torris's curator insight,
March 26, 12:31 PM
There are so many of these introductions. Not sure I'm doing a great job at curating i.e. filtering (out some of) them 
Anne McLean's curator insight,
March 26, 9:35 PM
Content curation is as important as finding the information in the first place. Blogs possibilities for co-ordinating digital content curation. 
Víctor V. Valera Jiménez's curator insight,
March 28, 11:50 AM
Interesante artículo de Nancy Mesias en "MakeUseOf" que puede servir como buena introducción para los que estén comenzando en este apasionante mundo de la Content Curation. Delete the scoop?
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Deb Nystrom, REVELN Consulting's insight:
I've started to pay more attention to Zite and ScoopIt just for this reason. Google reader was expansive. The downside, social media and apps can easily create filter bubbles instead of the mosaic scan that Reader could facilitate.
~ D
Beth Kanter's comment,
March 18, 11:56 PM
I weaned myself off Google Reader when I started going deeper into content curation and using scoop.it - now I'm glad I did http://www.bethkanter.org/rip-google-reader/
Janet Fouts's comment,
March 19, 1:25 AM
Corvida Raven talked me into using Feedly, and I like that too, Also scoop.it of course!
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Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.” From a press release: About Scoop.it Scoop.it lets professionals, small businesses, educators and non-profits express their unique perspectives on topics that matter with beautiful topic pages, driven by content discovery and curation, social sharing and efficient content management. With nearly 7 million unique visitors per month, users can reach a large audience, feed relevant content to their social media channels including Twitter, Facebook, LinkedIn and Google+ and effectively build their online presence. For more information or to sign-up as a new user, visit Scoop.it. About MailChimp MailChimp supports more than 2.5 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.
Deb Nystrom, REVELN Consulting's insight:
This is great news! It's also great timing for those of us who love to curate along several key themes. ~ Deb Delete the scoop?
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Someone's found a posting or comment about you or your organization? What's next? Flow it out > The Social Media Response Flowchart. Click on the title above to access the full Slideshare. ~ Deb
Deb Nystrom, REVELN Consulting's insight:
Easy flow, succinct answers. Does it help? ~ Deb Delete the scoop?
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YouTube is one of the most popular online music players in the world, so it shouldn't come as much of a surprise that the video platform is planning to launch a paid-subscription music streaming service later this year, Fortune reports.A YouTube...
Deb Nystrom, REVELN Consulting's insight:
Another way that social becomes big business. YouTube moving to paid streaming is another of social media moving into Social Business, and a big business it is! ~ Deb Delete the scoop?
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Business blogging gets you 55% more web traffic and 70% more leads. Check out the infographic for more exciting stats that prove blogging works!
Deb Nystrom, REVELN Consulting's insight:
Blogging is still important in 2013. From another blog post on WHY content is still BIG, "customers might find [you] organically through search, but they do business with [you] because of the ...nature of the content you are producing: [your] willingness to talk about problems and pitfalls to avoid, which builds trust and credibility and, ultimately, rabid fan loyalty. ~ Deb Delete the scoop?
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