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Scooped by Deb Nystrom, REVELN
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Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work -

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | The Social Media Learning Lab | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."


DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  


Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.


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Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide

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Excerpts:


Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.


A new report from McKinsey Global Institute, however, makes yet another business case for social media:

  

  • According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.
 
  • At the high end, that approaches Australia’s annual GDP.
  • Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” 
  
  • Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.


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In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
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...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.

  

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.

  

...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”


In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.


Even Twitter-phobic CEOs may have a hard time ignoring that business case.


Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.

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Scooped by Deb Nystrom, REVELN
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Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab

Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab | The Social Media Learning Lab | Scoop.it

“Going Virtual: To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks. Here's a Google+ Hangout handout to help."


Photo:   The United Nations Secretary-General preparing for the Google+ Hangout virtual meeting.


Here is a handout and a major report reference to help with the increase of virtual connections:

1) Recent results from an extensive study by IBM on how CEO's view face-to-face vs. virtual meetings, and their social media forecast.

2) A practical handout on how to connect using Google+ Hangout.      

   


   


I also mention using alternatives AND a back-up plan, such as using one of the free conferencing phone number services.


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CEOs will need to learn from their own networks. They will need to assemble those networks like portfolios.
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Social media now includes grandmothers maintaining contact with their grandchildren via bedtime stories over Skype.    

Here's a few excerpts from the IBM recent report:

Major findings include:

  • CEO’s are seeing less value in face-to-face encounters and are increasingly pursuing social media and collaboration technologies for interacting with others.



  • Over 50% [of the CEO's interviewed] expect social channels to be a primary way of engaging customers within five years.”



  • 20% of CEO’s said that social media already is one of their most important forms of interaction with others
    
  • Currently 80% see face-to-face interactions as very important today, that’s expected to slip to just 67 percent who will feel that way in 3-5 years.
      
    

This is the first time I've seen a more deliberate report of leadership viewing social as a "what" as well as a "how" in leading.
    
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Collaboration tools help all disciplines within the company to work more closely together.
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Photo credit: specialoperations on Flickr.com, Creative Commons
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