There are several good reasons not to pay much attention to the so-called demise of Google+, the new social media channel slated as a contender with Facebook. Yes, it's social, and so is YouTube, which Google owns and uses to reach out to a large audience (22,000) of social and tech-minded folks in this series of videos.
Google emcee's this tech leader event with Jonathan Zittrain, Professor of Computer Science Harvard School of Engineering & Applied Sciences, who talks about the first digital spreadsheets and the playful, hobbyists' spirit that found its way into enterprise IT, e.g. the Google ethos.
Here's the real reason that Google+ makes sense, eventually there will be powerful, artificial intelligence integration with a lot of good stuff, Google apps. I have a Google calendar, as do several of my clients and business partners. I have several Google email accounts, professional (branded) and personal. I love that Gmail knows how to prioritize my load of email and 98% of the time gets it right. Many businesses are using other Google apps besides what I've listed as my go-to tools.
Bradley Horowitz (VP Product Management, Google) talks about
Google + as more than a social network.
"We aspire to build a different type of relationship with our users, creating a means for users to create who they are to return improved results and better quality of service."
He mentions Google learning to provide value to user long term interests like kite surfing. Google+ has plans to integrate Google docs in a Google+ circles. He says that:
- search and maps will get better,
- your phone will get smarter, and
- Gmail will get even better.
The video is here.
There's much more to come, and this channel is where to find out about Google integration directly from the source: Google Apps: "A channel for all videos about and related to Google Apps, Google's suite of communication and collaboration products for businesses, non-profit organizations, and schools."
Via Mary Schwander