"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."
As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.
About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”
I responded ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”
This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.
Read the full post and helpful comments here.