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The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN!

Pew Study Findings on Social Media Use in the USA, 2014 & 2015, Ann Arbor

Pew Study Findings on Social Media Use in the USA, 2014 & 2015, Ann Arbor | The Social Media Learning Lab |
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.


Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.

Every other social media platform measured saw significant growth between 2013 and 2014.

  • Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. 
  • LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while... 
  • Twitter and Pinterest saw increases in usership across a variety of demographic groups.

The engagement of Facebook users continues to grow, while daily use on other platforms shows little change.

Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013. About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013. 
The findings reported here were collected in omnibus surveys underwritten by the University of Michigan in Ann Arbor. The survey questions were designed in consultation with Dr. Nicole Ellison and Dr. Cliff Lampe from the University of Michigan’s School of Information. 


As for all Scoops, click on the photo or title to see the full article.

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Deb Nystrom, REVELN's insight:

Rumors of Facebook's demise have been a bit exaggerated.  Social media is firmly in the mainstream of marketing, as is the growth of seniors using Facebook.    Also note that based on American adults who use the internet, using several types of social media is on the rise.   ~  Deb

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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond!

Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | The Social Media Learning Lab |

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.

Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.

Also note 7 Questions to Help You Locate Your Target Audience

Here are a few highlights:

Social Media Power User

Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:


  • Listen to your followers
  • Observe their problems
  • Supply a solution
  • Share useful information that speaks directly to them.


People who are already talking about your products of services

Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:

  • Create an exclusive community for your talkers
  • Give them exclusive content and everything they need to talk about you.
  • They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read the full article here: []

Via janlgordon
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