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The Real-Time Human Handiwork Improving Twitter Search

The Real-Time Human Handiwork Improving Twitter Search | The Social Media Learning Lab | Scoop.it


One of the magical things about Twitter is that it opens a window to the world in real-time. An event happens, and just seconds later, it’s shared for people across the planet to see.


...when Flight 1549 crashed in the Hudson, @jkrums on twitter shared, "

http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.  3:36 PM - 15 Jan 2009

When [other]  major events happened, such as when Osama bin Laden was killed, and when Mitt Romney mentioned binders during the presidential debates, people instantly came to Twitter – and, in particular, Twitter search – to discover what was happening.


...[there's a] real-time human computation engine we built that allows us to find search queries as soon as they’re trending, ...[these are sent to] real humans to be judged...


...Overview....how the system works.


(1) ...we monitor for which search queries are currently popular.

Behind the scenes: we run a Storm topology that tracks statistics on search queries.

     

For example: the query “Big Bird” may be averaging zero searches a day, but at 6pm on October 3, we suddenly see a spike in searches from the US.


(2) Next, as soon as we discover a new popular search query, we send it to our human evaluation systems, where judges are asked a variety of questions about the query.


Behind the scenes: when [we detect] that a query has reached sufficient popularity, it ...dispatches the query to Amazon’s Mechanical Turk service, and then polls Mechanical Turk for a response.


For example: as soon as we notice “Big Bird” spiking, we may ask judges on Mechanical Turk to categorize the query, or provide other information (e.g., whether there are likely to be interesting pictures of the query, or whether the query is about a person or an event) that helps us serve relevant tweets and ads.


Photo by Dixon Tam, Flickr CC

Deb Nystrom, REVELN's insight:

I'm writing a digital chapter for a professional book for Wiley that includes crowdsourcing.  I was delighted to hear of this example of the human interaction in twitter and wanted to share it with you.  ~ D

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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

Related posts & tools by Deb:

     

            

     

     

    

Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


Deb Nystrom, REVELN's insight:

Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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10 Ways to Learn From Twitter: Informal, Fast and Current

10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





Deb Nystrom, REVELN's insight:

First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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Robin Martin's curator insight, July 31, 2013 9:25 PM

Learning is all around us!

Robin Martin's comment, July 31, 2013 9:25 PM
Very, very cool Deb!
Deb Nystrom, REVELN's comment, July 31, 2013 11:49 PM
Thanks for the comment Robin!
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6 Top Social Media Dashboards for Small Business

6 Top Social Media Dashboards for Small Business | The Social Media Learning Lab | Scoop.it

"A handy roundup of the best social media dashboards and the benefits they can bring your small business, including cost"


1) HootSuite Easy to use and packed with features, Hootsuite is probably the most widely known social media dashboard. It’s also free with basic features, and you can upgrade inexpensively to a pro version.


HootSuite lets you manage your Twitter, Facebook, and LinkedIn accounts, and you can also toss in Google+, Foursquare, WordPress, and MySpace. The platform offers apps that allow you to monitor and manage Flickr, YouTube, Tumblr, and more — including marketing tools such as MailChimp or Constant Contact.


The free version includes message scheduling and basic analytics. The pro upgrade offers advanced scheduling tools and analytics, including integration with Google Analytics, and HootSuite University, a social media training and certification program.


Cost: The basic version is free for one user and up to five accounts. HootSuite Pro starts at $5.99 a month with a 30-day free trial, and gives you two users and unlimited accounts.


2) VerticalResponse Social
3) Postling
4) SproutSocial
5) Sendible
6) Crowdbooster

 

Deb Nystrom, REVELN's insight:

This is a helpful list from Mari Smith, who I've followed for several years now.   Where would I be without my Hootsuite?  It's pretty great.  (Tho' it doesn't always capture every tweet mention.) ~  Deb

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What Results to Expect From Twitter, By # of Followers & Click-Through Rates, Infographic

What Results to Expect From Twitter, By # of Followers & Click-Through Rates, Infographic | The Social Media Learning Lab | Scoop.it

Joanna's results are in:  Check out the click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet


Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?


Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.


Joanna's study results focused on average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.


Findings include:  


  • The average CTR for a tweet is 1.64% (just over half the rate of email, which averages 2.95%)
  • CTR declines rapidly as your number of followers increases. 
  • Clicks tend to increase later in the day, peaking at around 6pm.


Source . http://bit.ly/S4LFx5


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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | The Social Media Learning Lab | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."


Excerpts:


As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.


About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”


I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”


This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.


Read the full post and helpful comments here.


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Madonna Joins Twitter for One Day Only - Star Power in Social

Madonna Joins Twitter for One Day Only - Star Power in Social | The Social Media Learning Lab | Scoop.it
To kick off the release of her new album, Madonna is joining Twitter for one day to answer questions from fans.


This is another example of options available in what are now the major social media platforms, twitter, Facebook, LinkedIn, YouTube, etc. 

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Nickelback & McDonald's - Dealing with Haters & Negative Social Tweets on Twitter | Yahoo! News

Nickelback & McDonald's - Dealing with Haters & Negative Social Tweets on Twitter | Yahoo! News | The Social Media Learning Lab | Scoop.it

The band, Nickleback comes out strong in response to negative publicity and hater tweets. McDonald's, however, didn't do so well with negative social media.


Handling social media including negative comments is an art as well as a digitally fueled industry. Nickleback finessed negative social media and turned new attention to their music.


Negative AND positive reviews can add authenticity and ramp up selling power to services and products. The opposite can also happen, via negative comments than run a social media campaign off the rails, via the McDonald's example below.


Excerpted:

In late 2011, people were petitioning to have the Canadian rock band Nickelback replaced as the headlining performance at the Detroit Lions vs. the Green Bay Packers Thanksgiving Day game. Nickelback still performed.


____________________________


"You ruin my day when I hear your music." Nickelback replied, "How else could we cause you so much torment? So worth it."

____________________________


People have taken to Twitter to express their disdain with the band. The difference now is that the band or whoever runs the band's Twitter account is replying to the negative comments.


One person tweeted "You ruin my day when I hear your music." Nickelback replied, "How else could we cause you so much torment? So worth it."


When another person tweeted, "Nickelback makes me want to chop my ears off," the band responded "Did you do it yet? What's the hold-up?"

____________________________


Even "American Idol" alumnus Daughtry got in on it, replying to Nickelback and calling it "hilarious."

____________________________


The band currently has more than 140,000 followers on Twitter.


McDonald's decided to interact with its customers on Twitter, but the plan backfired -- badly.


In a promotional campaign, McDonald's used #McDStories and #MeetTheFarmers hoping to have people reply with their positive McDonald's experiences.


However....

  • One person tweeted about his brother allegedly finding a fingernail in his fries.
  • Another person tweeted about not liking the food, saying, "More than half a year since last McTerrible McFattening McMeal. I don't McMiss the McFood McOne McBit."


Within two hours, McDonald's pulled the hashtag. (DN: That probably means they pulled the promoted, for fee, tweet with a hashtag.)


Other company's mishaps with hashtags.

  • The Australian airline tried to use #QantasLuxury, but people responded with their horrible flying experiences.
  • Kraft's Macaroni & Cheese became a trending topic when people accused Kraft of using bovine growth hormone in its cheese.


via news.yahoo.com   photo credit:  Nickleback by ShaneMcEntee, Flickr

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10 Twitter Power Tips That Guarantee More Retweets

10 Twitter Power Tips That Guarantee More Retweets | The Social Media Learning Lab | Scoop.it

"Retweets are the backbone of the Twitter network."


 A retweet allows any user’s message to be seen by any and everybody, thanks to the ripple effect.  Theoretically at least, your single tweet could reach 100 million active users.

 

From Deb:  I agree! Along with the #hashtag, RT = Retweets are gold for building interest & connection, if done well.

 

Someone who is very effective with RTs is Guy Kawasaki, who recently published another book, "Enchantment."

 

Here are some of his many re-tweetable, tweets:


  • RT @guykawasaki: 5 ways to update your business communications system [infographic] http://is.gd/DTKqSM
  • Most common & chances for success: RT @guykawasaki: New Year’s resolutions [infographic] http://is.gd/mwkNBh
  • RT @guykawasaki: The whiskey flavor map http://is.gd/kdWEBp
 

Have I retweeted some of these myself?   Yes, via my own twitter streams @dnrevel for chat and @RevelnConsults for business tweets

 

Best wishes in great engagement in the 2012 New Year and thanks for visiting the Social Media Learning Lab digital curation news today,

 

Warmly,   Deb


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How to avoid the BOTS and Twitter users who waste your time

How to avoid the BOTS and Twitter users who waste your time | The Social Media Learning Lab | Scoop.it

"[There are]t people (and often just machines) whose lone goal is to sell you stuff. Some of them just collect followers for sale. For these reasons, there is no point to follow them.


Excerpts:  


Type 1: “Following equals followers”
They are kind of guys, who have the same number of followers as the number of people they follow. [They] gain followers is to start following some unaware people. They are so surprised someone is interested in their tweets, they instantly feel obliged to follow back. Well, this is the way honest people act, isn’t it? The type described here know that. They don’t read your tweets, but they certainly care to spam you properly with their owns.


Type 2: “Thanks for following”
You start to follow people who you find interesting. Suddenly, you get a notification someone mentioned you. For a budding Twitter user it’s always a heartbeat. You discover someone thanked you for following them! While it’s nice, you should look carefully at that person.

[Also note that “Thank-yous”] are just one of [many] normal selling techniques. It’s pretty likely, the whole account is just to tweet about nothing, and to target you with a product the guy is selling from time to time.


Type 4: “Tweeting dusk to dawn” - [The Twitter Bots]
Before following someone, always have a look at their profile. Good look, good bio, decent number or followers. …you notice they have 4.3k tweets. That means they tweet 20 times a day and have 20 hands and 10 heads. In other words, they are actually a team of people, not a single person. This may not be something absolutely bad as long as the tweets are interesting. Popular websites and companies have such accounts.

But be aware the "user" is not going to read anything you write.
 

Type 5: “Optimistic spammers”
[Review] recent tweets by someone you are going to follow. ...some [are by] desperate entrepreneurs who were told Twitter was good for marketing. Such accounts are full of rubbish like “Did you see our latest offer today?” or the avatar is some soulless logo. Keep away!

Deb Nystrom, REVELN's insight:

Good points by Greg here, especially how to TELL if you are dealing with a TwitterBot, an early version of the Matrix, just ready to lull you into a machine relationship with no benefit to you at all, other than if you just want to buy stuff you may not need.  

Good piece wth a video included.  ~  Deb

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How to write great business tweets (and status updates) #Infographic

How to write great business tweets (and status updates) #Infographic | The Social Media Learning Lab | Scoop.it
Deb Nystrom, REVELN's insight:

How to write better business tweets #infographic   This is also good info for those who link business page Facebook status updates to twitter so that the first part of the Facebook update is #tweet-worthy.

  

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Storytelling in the Twitter Age: Medium, Message, Master

Storytelling in the Twitter Age:  Medium, Message, Master | The Social Media Learning Lab | Scoop.it

Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Storytelling, innovation and communication, including politics  Social media is a medium, message and connector.  ~  Deb

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The Digital Rocking Chair's curator insight, September 6, 2013 2:12 AM


Alan Rosenblatt:  "Now that Twitter displays images within the timeline, hashtags can gather a story timeline easily and present on a single webpage, complete with illustrations. And the story comes with a narrator (the tweet text), a visual (the image) and a dialogue (the caption)."

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


The Twitter Analytics product is actually only accessible through the Twitter ad tool.


Deb Nystrom, REVELN's insight:

Great find for twitter users!  ~  Deb

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Missy Mullen Caulk's comment, July 18, 2013 8:04 AM
Interesting, thanks for sharing.
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Be a Super Connector with Twitter | Ann Arbor, LA2M

Be a Super Connector with Twitter | Ann Arbor, LA2M | The Social Media Learning Lab | Scoop.it
Twitter continues to be a happening place to be in social media.  It's great for making connections everywhere including conferences, among colleagues and especially with prospective clients.


Wednesday, March 27, 2013 - 11:45am - 1:00pm
Location: Conor O'Neills, 318 South Main Street
Ann Arbor, MI


Learn how Deb uses twitter to connect with important influencers.  She'll also share 5 smart strategies to make the most of twitter and how you can make solid, fruitful business connections as a Super Connector.

Deb Nystrom, REVELN's insight:

If you are local or near Ann Arbor, Michigan, you might find it useful to attend to hear my lessons learned on using Twitter, dating from attending my first "Tweet-Up" in 2008.  


At that time, I learned to use twitter connected with a start-up entrepreneurial work I was doing.   A LOT has evolved in social media since then.  ~  Deb

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Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work -

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | The Social Media Learning Lab | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."


DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  


Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.


___________________________

   

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide

___________________________


Excerpts:


Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.


A new report from McKinsey Global Institute, however, makes yet another business case for social media:

  

  • According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.
 
  • At the high end, that approaches Australia’s annual GDP.
  • Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” 
  
  • Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.


___________________________

   

In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
___________________________

  

...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.

  

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.

  

...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”


In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.


Even Twitter-phobic CEOs may have a hard time ignoring that business case.


Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.

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12 Great Gratis Tools for Social Business - Anita's list for June 2012

12 Great Gratis Tools for Social Business - Anita's list for June 2012 | The Social Media Learning Lab | Scoop.it

"Here's helpful list of 12 Great Gratis Tools for Social Business. Several of my fave's are here including WiseStamp (email SoMe signature) & EventBrite."


Anita Hovey gives some handy advice on these useful tools.  I'm also updated on some I didn't know existed, and you can be too.  My faves:  EventBrite, WiseStamp (email SoMe signature), and ScribD with a newsy update.  


Excerpted:


1. Buffer
Buffer is a great little app to help you send out tweets and posts at optimal times.


2. Eventbrite
Whether your event is free or paid, Eventbrite manages your event. It’s easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.


3. Tweriod
When are the optimal times to tweet from your account? Run a free Tweriod analysis once a month and then use the data to plan your Buffer schedule.


4. Manage Flitter
Easy-to-use tool that helps you find Twitter accounts that are not following you back, or are inactive. Unfollowing inactive accounts, and explore its many other features.


5. Screenr
Create a quick screencast video for your blog or training sessions, handy 5-minute limit, enriches teaching.  It only captures what you do on-screen.


6. ScribD
Share PDFs on websites and blogs, and now with a fabulous Facebook app that allows you to make your PDFs available to your Facebook fans. Share your menu, free printables, checklists or a newsletter on your Facebook business page.


7. WiseStamp
Creates a branded e-mail signature. The free version allows for two signatures, personal/corporate. The best feature is the ability to link up nearly any social network, or even include your latest tweet or blog post title automatically.


Others on her list:  

8. Disqus - best option she's found for getting rid of spammers


9. Aviary - capture a picture of the screen, edit it and add comments.


10. If This Then That (ifttt) - create “recipes” to auto-post your favorite 12 Most authors to a host of social networks.  Add blog posts containing key words to your Buffer, or even get a text message when the weather calls for snow tomorrow


11. Twilert - Get an e-mail digest each day for your keywords or mentions of your company/brand.


12. Mr. Unfollowr -  tells you who is unfollowing you on Twitter. 


See the full post here.

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Insights & Tips On Curation, Social Media For Non-Profits, Video | Beth Kanter Interviews Robin Good

This is a great Scoop for my Social, Peer Learning & Curation stream, along with the Social Media Learning Lab stream, just after I put together a video for LA2M on this very topic mentioning BOTH Beth & Robin.

 

Here you go, from two great blogger/authors.  (My video post will follow next.) ~ Deb

 

Beth Kanter interviewed Robin Good a few days ago.

 

Beth:  Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use. 

 

Key points:

  • BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?)  
  • Know who your audience is, pick a very specific topic
  • Be as narrow as you can, find great pieces, pull out what you think would be relevant for them. (Being too broad doesn't help filter out the noise for these people, it adds to it) 

Hear Beth's interview with Robin here: [http://bit.ly/zmRMc7]


Via janlgordon, Deb Nystrom, REVELN
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Beth Kanter's comment, January 27, 2012 9:08 PM
Jan - thanks for scooping this. I learned a lot from this interview. I also transcribed it and have included what I think of some of Robin's "classic" curation resources!
janlgordon's comment, January 28, 2012 12:01 AM
Beth,
I revised this post and put the link to the entire interview in it. Really great stuff, Robin is so amazing, good work!
Simon Awuyo's curator insight, December 11, 2014 5:41 AM

By the grace of God, a person whose foot steps I want to follow.

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Enhanced Profile Pages · Twitter for Business

Enhanced Profile Pages · Twitter for Business | The Social Media Learning Lab | Scoop.it

News:  Enhanced twitter profile pages are currently available to a small selection of brands; they will be rolled out more broadly in the coming weeks and months.

 

An enhanced profile page increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page.


Your enhanced profile page is completely public — users can view it without joining or logging into Twitter. 


Deb:  This is not unlike the large new banner feature om the new Facebook timeline enhancement.  Is it any surprise this was announced in December 2011?  


Via The New Company
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Google Search Integrated with Social Analytics: Game Changer?!

Google Search Integrated with Social Analytics: Game Changer?! | The Social Media Learning Lab | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...

 

First of all, Google is rocking with some new ability to do live analytics.  Now there is the integration advantage via Google's powerful search.   It's looking good, Google!


Via ABroaderView
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