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Deb Nystrom, REVELN's insight:
How to write better business tweets #infographic This is also good info for those who link business page Facebook status updates to twitter so that the first part of the Facebook update is #tweet-worthy.
The band, Nickleback comes out strong in response to negative publicity and hater tweets. McDonald's, however, didn't do so well with negative social media.
Handling social media including negative comments is an art as well as a digitally fueled industry. Nickleback finessed negative social media and turned new attention to their music.
Negative AND positive reviews can add authenticity and ramp up selling power to services and products. The opposite can also happen, via negative comments than run a social media campaign off the rails, via the McDonald's example below.
In late 2011, people were petitioning to have the Canadian rock band Nickelback replaced as the headlining performance at the Detroit Lions vs. the Green Bay Packers Thanksgiving Day game. Nickelback still performed.
"You ruin my day when I hear your music." Nickelback replied, "How else could we cause you so much torment? So worth it."
People have taken to Twitter to express their disdain with the band. The difference now is that the band or whoever runs the band's Twitter account is replying to the negative comments.
One person tweeted "You ruin my day when I hear your music." Nickelback replied, "How else could we cause you so much torment? So worth it."
When another person tweeted, "Nickelback makes me want to chop my ears off," the band responded "Did you do it yet? What's the hold-up?"
Even "American Idol" alumnus Daughtry got in on it, replying to Nickelback and calling it "hilarious."
The band currently has more than 140,000 followers on Twitter.
McDonald's decided to interact with its customers on Twitter, but the plan backfired -- badly.
In a promotional campaign, McDonald's used #McDStories and #MeetTheFarmers hoping to have people reply with their positive McDonald's experiences.
Within two hours, McDonald's pulled the hashtag. (DN: That probably means they pulled the promoted, for fee, tweet with a hashtag.)
Other company's mishaps with hashtags.
via news.yahoo.com photo credit: Nickleback by ShaneMcEntee, Flickr
A study based on 43,000 responses to Tweets found precisely what people like and loathe about twitter's microblog posts.
Do be useful, novel, compelling. AVOID: boring.
Add to the twitter story: an opinion, a pertinent fact or comment on the conversation before hitting "send" on a retweet (RT).
"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.
Read full article here: [http://ht.ly/8OrS8]
Sez Deb: Sounds like tweet Enchantingly, is a key take-away, note to Guy Kawasaki.
Photo credit: Twitter via iPad and on Hootsuite, via Mac display, by Deb.
"Retweets are the backbone of the Twitter network."
A retweet allows any user’s message to be seen by any and everybody, thanks to the ripple effect. Theoretically at least, your single tweet could reach 100 million active users.
From Deb: I agree! Along with the #hashtag, RT = Retweets are gold for building interest & connection, if done well.
Someone who is very effective with RTs is Guy Kawasaki, who recently published another book, "Enchantment."
Here are some of his many re-tweetable, tweets:
Have I retweeted some of these myself? Yes, via my own twitter streams @dnrevel for chat and @RevelnConsults for business tweets
Best wishes in great engagement in the 2012 New Year and thanks for visiting the Social Media Learning Lab digital curation news today,
Via Paulo Simões, ABroaderView