A study based on 43,000 responses to Tweets found precisely what people like and loathe about twitter's microblog posts.
- Twitter doesn't replace traditional news; it does increasingly function as a real-time newswire, disseminating and amplifying information gathered from the world and the web.
- As it is social, Twitter also entertains, so it serve both a place and a platform.
- Tweets that are informative or funny -- or, ideally, BOTH -- evoke the best responses.
- Stale info - tweets that repeat conventional wisdom, offer uselessly de-contextual news, or extoll one's lunch options = noise.
Do be useful, novel, compelling. AVOID: boring.
Add to the twitter story: an opinion, a pertinent fact or comment on the conversation before hitting "send" on a retweet (RT).
"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.
- Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.
Read full article here: [http://ht.ly/8OrS8]
Sez Deb: Sounds like tweet Enchantingly, is a key take-away, note to Guy Kawasaki.
Photo credit: Twitter via iPad and on Hootsuite, via Mac display, by Deb.