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Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy | The Social Media Learning Lab | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we should not expect them to recover.

Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play.

It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?     Continue reading →
    

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Deb Nystrom, REVELN's insight:

The statistics and changes in Social Media, featuring Facebook and their filters are worth a good look for business marketing reasons.
 

This is a ScoopIt piece, emphasizing the ScoopIt platform's advantages for content curation. The research featured and the freshness of content shared, often shared by others a month or two later, is why I moved from the now defunct Posterous to ScoopIt. ~ Deb

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5 Maxims to Stay On Top: 2014 Social Media for Business

5 Maxims to Stay On Top: 2014 Social Media for Business | The Social Media Learning Lab | Scoop.it

Future-proofing for tomorrow’s connected social business challenges:
1) Maximize Engagement with Minimum Content

Release content that solves specific problems, asks questions, presents teasers, encourages sharing, and that rewards participation.... rather than throwing out new stuff to keep people hanging on.

    

The days of daily posts (like with a blog) may be behind you, especially if you’re holding down multiple sites.


_________________________

   
Micro videos….are dominating already in ’14.

    

________________________


    

  

   

2: Separate Yourself from the Pack
If you can grab attention above your competitors, you’re going to experience more growth and freedom of movement.

       


3: Stake a Claim to Popular Territory….if your fans, friends and family know about them—then it’s a safe bet to assume that you should have a presence there. …Stake a claim to new territory before it takes off in a big way.

     

    

4: Introduce the Visual
Infographics, high-quality photos, pics and vids of live events, etc – these are all still trendy. Micro videos….are dominating already in ’14.

  

…Sites like Keek and Twitter’s Vine allow you to quickly upload micro videos. …they gain a lot of traction without all the bells and whistles associated with longer spots. …Ask comedian Frank Caliendo, who has grown his fan base tremendously by releasing 20-second clips of him doing a Morgan Freeman impression. Entertaining clips that show your brand in a personal light can be huge for your business.

    


5: Creating Mobile-Friendly Content
…“Well, duh.” …But 2014 is different. …new releases from Apple, Samsung and other big brands, a new Windows OS, and …a slew tablet options. And have you seen the new watch phone? It’s insanity!

  


Read more here.

Image Credit: jasonahowie

    

Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

These social media observations seem on target for 2014, especially emphasizing the power of visual images, and the explosive growth of options for mobile.  Tablets and mini-tablets are becoming more mainstream, along with miniatures like a smartphone watch.  


The,  "It’s insanity!" says a lot about the pace of change and products.   ~  D

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Back to the Social Future [COMIC]

Back to the Social Future [COMIC] | The Social Media Learning Lab | Scoop.it

Every time I hear a (social media) press announcement these days I get a sense of déjà vu, as if I've heard the news before.  Maybe that's because heralded features like hashtags on Facebook and video support on Instagram were expected for a long time.

Deb Nystrom, REVELN's insight:

Humorous comic (infographic) that also features just how mainstream social media has become in 2013.   Also, email is not dead, but business cards may be on life support. ~  Deb

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Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | The Social Media Learning Lab | Scoop.it

"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."


Welcome news to the jobs-starved economy. 


Excerpts:


The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises."   Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.


Think of the jobs-creation these new tools might influence.


Educate both the workforce and leaders on what social media is and how to access its power.


Retool to welcome the millennial workforce who takes access to social technologies as a given.


The study also states:


  • very few [companies] are anywhere near to achieving the full potential benefit of social media.

  • the most powerful applications of social technologies in the global economy are largely untapped

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SlideShare Trend Watchers! 10 Top Trends in Social Media | JeffBullas

SlideShare Trend Watchers!  10 Top Trends in Social Media | JeffBullas | The Social Media Learning Lab | Scoop.it
Social media was initially seen as a fad 2-3 years ago but is now embedded in the fabric of the web and it is impacting how business markets, communicates and publishes.

 

Via social media circles, Janet, it's great to run across this SlideShare from Jeff Bullas, trend watching . He's a trend watcher (back from shoe trend commentary in Italy) & a prolific, savvy sharer to watch in Social Media.


Here are a few excerpts from his post:



Trend #1 Social Mobile 

The synergy of mobile and social networks ...allow us to view our Facebook or Twitter account anywhere at anytime.  Numbers:

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
Implications
  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)


Trend # 6 - Online Global Magazines & Super Blogs

  • Huffington Post – Politics and News
  • Mashable – SocialMedia
  • Engadget – Technology Gadgets
  • Business Insider – Business
  • TMZ.com – Celebrity
  • L.A. Now-Entertainment

Here's Jeff's slideshow for the full list.

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How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
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Curation Strategy at IBM: Collaboration & Empowered Communication [Video]

Curation Strategy at IBM: Collaboration & Empowered Communication [Video] | The Social Media Learning Lab | Scoop.it

It's been said that IBM's geniuses collective will challenge Apple's 1 genius (Jobs) model.  (Another post about that precisely is here.)


This post features an interview with IBM's VP for digital strategy & devel. highlighting their change/leading trend practice on internal curation.

 

I'm sharing Robin Good's ScoopIt (curation commentator, blogger) geared for trend spotters, intranet managers and content strategists.

 

Mark Ragan interviews Ben Edwards, Vice-President for Digital Strategy and Development at IBM on  the changing landscape for corporate intranets.

 

What caught my attention:

 

- Effective internal collaboration within the company can bring to the development of new commercial products and services.

 

- Institutional and internally-produced professional content is declining and it is giving way to lots of new employee-generated content. 

 

- The company must be outward looking and play a role in suggesting what employee must be attention to.

 

- Curation is an effective approach to manage and extract greater value from such growing amount of content.

- Curation is about providing a trusted source that can  pick, select, suggest and "frame" what needs to be attention to. What is of value. 

 

- Curation is about being a subject matter expert on a specific "vertical" area of interest - and this is something a company may want to look into both for "external" and "internal" communications

 

- Companies like IBM are now enabling the "experts" within the company to communicate more and better. 

 

- The trend is toward cultivating more internal collaboration, and to enable our people to be great communicators who can create extra value out there

 

Insightful. 8/10

 

See the 9 min video interview here: http://www.hrcommunication.com/Main/Articles/7388.aspx 


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Customer Power! 5 Trends That Will Shape Small Business in 2012 | Social Media Today

Customer Power!  5 Trends That Will Shape Small Business in 2012 | Social Media Today | The Social Media Learning Lab | Scoop.it

Cool list of trends! Worth a good look-see.


Scooping #1, it goes with the way of the world of late:


No. 1: Consumer revolution


Thanks largely to social media, Occupy Wall Street has become a global movement.


Twitter, Facebook and sites like Change.org work in conjunction, allowing local, national and global communities to form, organize and apply pressure en masse to achieve a common goal.


When Bank of America first announced plans to charge monthly debit card fees, a 22 year-old nanny started a petition to shame the bank for accepting taxpayer bailout funds and then gouging their customers. Bank of America backed down after 300,000 people signed her petition.


Critics say that the 40,000 people who joined credit unions on "Bank Transfer Day" (Nov. 5) was minimal, but 2012 will bring more reminders to banks and other corporations that they answer to more than investment banks, shareholders and special interests -- they answer to their customers.


There are 4 more trends worth reviewing on this helpful post.

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8 social media trends for 2012 , #3, Integration a Good One!

8 social media trends for 2012 , #3, Integration a Good One! | The Social Media Learning Lab | Scoop.it
#3 is key: 8 social media trends for 2012 ...


This is a thoughtful list.  Even though the author comments #3, integration is a bit self-serving, as he has a book coming out, it's still a winner.  Here's a sample of the top 3 from his lists of 8 trends:


1. Reporting to all stakeholders.

Dan Tisch, president of Global Alliance said that some countries, such as Australia, are reporting to all stakeholders: not just investor relations, but reporting results to employees, customers, prospects, influencers, and more. This is going to become a trend, as brand awareness becomes a part of the balance sheet (2011 PRSA conference).


2. Social TV convergence.

You can "check in" to a TV program and then have conversations with people around the world who are watching the same thing. It allows you to review the shows, talk about what's happening, and listen to what others are saying. It works for movies and music, too. If Steve Jobs's last project was iTV, this will become huge next year.


3. Integration of all disciplines.  (I have a book coming out about it), but integration is going to be crucial next year. In 2012  - it needs to integrate. Customer service can't do its job without sales. Sales needs public relations. And mobile can't live without marketing.


You'll see these disciplines all work together, as if they're in a circle:  mobile, social, marketing, public relations, advertising, direct mail, email, customer service, and sales.


Photo:  Bird by Noël Zia Lee cc: Some rights reserved

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This Chart Explains the Reachpocalypse: Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse:  Why Facebook is Laughing All the Way to the Bank | The Social Media Learning Lab | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.


Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).

From a helpful artcile, ”Facebook’s Declining Organic Reach a Real Nightmare for Marketers“ from CIO Magazine online. 

this quote from an agency media strategist: “It’s become a real nightmare because your fans and likes can’t even find you in some cases. When I post to Instagram I have a much better idea of how many people I’m going to reach.” 


2 of 4 Things You Can Do About Your Facebook Problem

You have 4 options at this point:

1. Stop using Facebook as your key social media hub

Google + is looking better and better, right?


2. Pay for the reach you used to enjoy at no cost

(DN:  Those Facebook ads are still quite affordable and MAY be worth a good look.)


Read the full article here.


Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

Facebook's reach has been evaporating for business pages for SOME TIME now.  From the article:  Your employees and current customers now the very best way for you to distribute your message on Facebook.  

    

Make it SUPER easy and FUN for them to enjoy, share and talk about the successes and benefits of what you do, the service and product gems you provide.  Today I noticed three shares from a poster & comment that really connected with those following one of my business pages.  That's what it's about!  ~  D

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Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act

Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act | The Social Media Learning Lab | Scoop.it

This is a useful cautionary example involving a non-profit, the National Labor Relations Board, lawyers and two employees in conversation on Facebook.

     

Generally speaking:

     

  • One employee, griping alone on Facebook about his employer, can be fired; but,
          
  • Two employees, complaining together on Facebook about their employer, cannot be fired.
        

The distinction is that the two employees are engaged in concerted activity — group discussion of workplace issues — which, even in a non-union private-sector workplace, is protected via the National Labor Relations Act.

Deb Nystrom, REVELN's insight:

If you are an employer, it's important to stay on top of trends and precedents on employee chatter about your business in social media.  It will help you define what good faith social media policies are, clarify free speech vs. maligning your employer in social media and discussing workplace issues, how, where, when, what.  ~  D

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Deb Nystrom, REVELN's curator insight, December 5, 2013 1:09 PM

For employers, it's important to stay on top of trends and precedents regarding employee conversations about your business in social media .  This offers help as to the how, where, when, who, what, and why.  It will help you define what belongs in good faith social media policies and clarify free speech.  


From our Social Media Learning Lab news.  (Also just added, getting the full context on "selfies" in social media.)  ~  D

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Social media trends in 2012: The 10 biggest headlines of the year

Social media trends in 2012: The 10 biggest headlines of the year | The Social Media Learning Lab | Scoop.it
Excerpts:

Pinterest was the social media success story of the year, offering a more visual alternative to Facebook and Twitter that synced neatly with ecommerce and affiliate marketing.

Facebook continued to dominate and Twitter grabbed most of the headlines (although not always for the right reasons).

Twitter clamped down on third party apps to pave way for more ads,

LinkedIn added follow tools and bought SlideShare, while Salesforce boosted social CRM for clients buy snapping up BuddyMedia.

Deb Nystrom, REVELN's insight:

I opened a box of gum yesterday and found the Facebook logo INSIDE the display style box. Social media continues its pervasive influence in our lives, witnessed by this summary of trends.

this articles gives a good overview of how that is happening in their synopsis of 2012 trends, including:

  • Twitter’s live news reporting 
  • Pinterest’s digital scrapbooks
  • Google+ - beginning to rival Twitter for global active users


I have active accounts in all three of these and agree with what I see in this piece.

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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | The Social Media Learning Lab | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

______________________


...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

______________________



...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

______________________

 

Changing to more social behaviors takes time, but most of all, it takes trust.

______________________



In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


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Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video

Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video | The Social Media Learning Lab | Scoop.it

"The Google Glasses are real!"  Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.


This video is already making the rounds on Facebook among my friends.  I wanted to share it here, as it foreshadows social media ease/connection.  


It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.


Excerpted:


This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.


"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."


To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.


Photo credit:  A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google

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10 New Trends of Social Media

10 New Trends of Social Media | The Social Media Learning Lab | Scoop.it

Nice overview of where we've been and where we are headed.

Excerpts, adapted:

The year 2011 saw the emergence of 4G technologies with a higher broadband. This means faster growth for both entertainment and business enthusiasts.

Newer video platforms such as Viddler, Vimeo are fast gaining ground; bloggers can start streaming right away from their blogs.

Open Source [full service blogging] publishing applications such as WordPress, Serependity, Triptychblog and review sites ...are increasing in popularity as it allows users to maintain an online diary, weblog and a homepage.

Customer Reviews Sites have gained momentum in the social media arena as they can solve their complaints and answer their queries. An example of review site is Groubal.com that consolidates common user complaints which is forwarded to businesses for an explanation.

Social scanning applications used in smartphones are growing by the day. For instance, Stickybits and Bakodo allow users to add media such as video, text, images to the barcodes that can be scanned in physical world through the iPhone and Android applications.

  • The year ahead will see more of social media apps on our mobile phones. With mobile technologies becoming more user friendly, businesses will now be able to deliver specialized services thanks to location aware media services including the Facebook’s Places application.


Cutting edge presentation platforms rock business seasons... SlideRocket.com is one example. (DN: Slideshare is another,)

Social media dashboards are available that enable monitoring as well as participating in live conversations.  (DN:  I love Hootsuite for this.)

Question-answer services gain popularity. Facebook supports a question answer service such as Quora.com - intelligent information search that utility collects question and answers created, edited and organized by users.

Social cause micro-blogging is another trend. Twitter share breaking news faster than the traditional media channels. (DN - Witness, Twitter's significant role in Arab Spring.)

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Five Social Media Trends that are Reshaping Religion

Five Social Media Trends that are Reshaping Religion | The Social Media Learning Lab | Scoop.it

Over the past couple years, religionistas of all sorts have attempted to navigate a new media landscape in which old constructions of religious authority, identity, affiliation, and practice are changing almost by the minute.


Trends the author has noticed reshaping religion and spirituality (Excerpted, great stuff in the full post, including many live links to examples):


1. Social Prayer
Throughout 2011, the “Jesus Daily” Facebook page has outranked soccer superpowers and celebrity superstars like Lady Gaga and Justin Bieber as the “most engaging” locale on Facebook. …more than half of the top twenty most engaging pages—pages that move beyond mere broadcast messaging to share content that inspires participants to interact with one another—are religious.


2. Ministers-On-The-Go
The location based service (LBS) Foursquare reached 10 million users this summer —a 10,000 percent increase over its member base in 2009. While there are questions about whether all those members are active, and bigger ones about whether Foursquare will be able to hold its own against LBS applications now offered by Facebook (which just acquired LBS competitor Gowalla) and Google, it’s clear that the social practice of “checking in” wherever you are is taking hold across social media platforms.


3. O Holy App
With more than half a million apps now available for the iPhone or iPad, and maybe 232 for the Android, it’s clear that the number of religiously-themed apps is growing. Prayer book apps, those for on-the-go spiritual practices, and other tools that integrate spirituality into everyday life have been most popular.
If the folks at Nielsen are correct, smartphones will continue to overtake, uh, dumb phones, making app-based connection and information-sharing a continuing growth area.


4. Curate as Curator
Religionistas who can curate content that facilitates online and offline connection will earn more stars in the digital book of everyday life than those who …(oh, sweet mother of mercy, please make it stop!) their latest sermon.


5. A Few New Commandments
In 2009, the Episcopal Diocese of Connecticut was among the first to offer social media guidelines. The United States Conference of Catholic Bishop published social media guidelines. The USCCB guidelines have a similar tone to those from the Diocese of Connecticut, with charming definitions of things like “web 2.0” and “blogs.”


Elizabeth Drescher is the author of Tweet If You ♥ Jesus: Practicing Church in the Digital Reformation (Morehouse, 2011) and, with Keith Anderson, the forthcoming Click 2 Save: The Digital Ministry Bible (Morehouse, 2012).

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Why Google+ is a long term good idea: GoogleApps - YouTube

Why Google+ is a long term good idea:  GoogleApps - YouTube | The Social Media Learning Lab | Scoop.it

There are several good reasons not to pay much attention to the so-called demise of Google+, the new social media channel slated as a contender with Facebook. Yes, it's social, and so is YouTube, which Google owns and uses to reach out to a large audience (22,000) of social and tech-minded folks in this series of videos.


Google emcee's this tech leader event with Jonathan Zittrain, Professor of Computer Science Harvard School of Engineering & Applied Sciences, who talks about the first digital spreadsheets and the playful, hobbyists' spirit that found its way into enterprise IT, e.g. the Google ethos.

 

Here's the real reason that Google+ makes sense, eventually there will be powerful, artificial intelligence integration with a lot of good stuff, Google apps.   I have a Google calendar, as do several of my clients and business partners.  I have several Google email accounts, professional (branded) and personal.  I love that Gmail knows how to prioritize my load of email and 98% of the time gets it right. Many businesses are using other Google apps besides what I've listed as my go-to tools.


Bradley Horowitz (VP Product Management, Google) talks about
Google + as more than a social network.


"We aspire to build a different type of relationship with our users, creating a means for users to create who they are to return improved results and better quality of service."  


He mentions Google learning to provide value to user long term interests like kite surfing.  Google+ has plans to integrate Google docs in a Google+ circles. He says that:

  • search and maps will get better,
  •  your phone will get smarter, and 
  • Gmail will get even better.   

The video is here.


There's much more to come, and this channel is where to find out about Google integration directly from the source:  Google Apps:  "A channel for all videos about and related to Google Apps, Google's suite of communication and collaboration products for businesses, non-profit organizations, and schools."


Via Mary Schwander
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