The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN
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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | The Social Media Learning Lab | Scoop.it

Content curation is not just collecting, it's also sharing with perspective and commentary. ...we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. 
     

4 take-aways anyone can implement:
     

1. Publish your curated content to a content hub before sharing it on social media: if you share it to social media only, you only get less than half the traffic and you lose a lot of the new visitors who are in your interest graph but not your social graph and that would come from Google Search.
    

2. Use a mobile-friendly content hub:  content consumption is growingly mobile.

    

3. Use services like Buffer to republish multiple times throughout the day on Twitter: yes, Facebook generates higher clicks but as smart curators have found, the perk of Twitter is it’s ok to repeat a post several times because of it’s real-time nature.

     

4. Automate content monitoring to achieve both quality and quantity: use tools like Scoop.it suggestion engine to be in the top publishers both from a quality and quantity point of view. 

     

For SOCIAL MEDIA:

    

Related tools & posts by Deb:

       

    

            

                  

     


Deb Nystrom, REVELN's insight:

This research from ScoopIt, and take-aways confirms curation behaviors I had suspected, now confirmed.  Guy Kawasaki is a champion of #3 republishing, multi-day tweeting.  Good lessons and the full article has great research.  ~  D

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Rescooped by Deb Nystrom, REVELN from EPIC Infographic
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Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice.


  • Good practices, good reminders for Facebook, Twitter & LinkedIn! 

Via Jonha Richman
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Scooped by Deb Nystrom, REVELN
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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

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Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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Scooped by Deb Nystrom, REVELN
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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


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I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

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Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


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Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

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3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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