"Think systems. It applies to everything, including social media. Close the country club."
....we should stop talking about social media as its own country club
“When it comes to integrating social media into the overall business, companies must evolve and change structurally, culturally and on a personal employee level to succeed.” And what this means is that we should stop talking about social media as its own country club.
"...stop talking about social media in your company. Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy. Use the full digital marketing palette available to you."