The Social Media Learning Lab
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The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN!

Pew Study Findings on Social Media Use in the USA, 2014 & 2015, Ann Arbor

Pew Study Findings on Social Media Use in the USA, 2014 & 2015, Ann Arbor | The Social Media Learning Lab |
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.


Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.

Every other social media platform measured saw significant growth between 2013 and 2014.

  • Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. 
  • LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while... 
  • Twitter and Pinterest saw increases in usership across a variety of demographic groups.

The engagement of Facebook users continues to grow, while daily use on other platforms shows little change.

Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013. About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013. 
The findings reported here were collected in omnibus surveys underwritten by the University of Michigan in Ann Arbor. The survey questions were designed in consultation with Dr. Nicole Ellison and Dr. Cliff Lampe from the University of Michigan’s School of Information. 


As for all Scoops, click on the photo or title to see the full article.

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Deb Nystrom, REVELN's insight:

Rumors of Facebook's demise have been a bit exaggerated.  Social media is firmly in the mainstream of marketing, as is the growth of seniors using Facebook.    Also note that based on American adults who use the internet, using several types of social media is on the rise.   ~  Deb

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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch!

Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | The Social Media Learning Lab |

It is a current, cautionary tale about social media timing.

Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..

The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  

Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."

Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.

Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.

Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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Scooped by Deb Nystrom, REVELN!

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab |

The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.

They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

The biggest trust-building opportunity comes in the categories of engagement and integrity.


The attributes listed under these two categories are:

  • Listening to customer needs and feedback
  • Treating employees well
  • Placing customers ahead of profits
  • Ethical business practices
  • Taking responsible actions to address an issue of crisis
  • Transparent and open business practices


Related posts & tools by Deb: 

  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.

Deb Nystrom, REVELN's insight:

There is more to success in business than trust, but not much more - and it ranks high on any success list.

 "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

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Scooped by Deb Nystrom, REVELN!

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | The Social Media Learning Lab |

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:

  • The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.
  • Companies judge social media success by:
  1. Website traffic increase 61%
  2. Engagement with prospects 57%
  3. Brand awareness 54%
  4. Engagement with customers 50%
  5. Revenue 42%  (ROI is NOT the top spot)
  6. Brand reputation 42%
  7. Prospect lead volume 36%
  8. Prospect lead quality 33%
  9. Useful product feedback 23%
  • 46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.

It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!

A more current report:

10 Things You Must Know about the State of Social Media in 2011

features these factoids:

Social Networks “were” Superficial but are Now Serious Business

Social networking sites reach 82% of the world’s online user population.

  • In 2011, social networking accounts for 19% of all time spent online.
  • In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%

Growth & Platforms

  • One in every 7 minutes spent online is on Facebook
  • Twitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaks
  • Users aged 55 and older is the fastest growing segment in social networking usage.
  • Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
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