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7 Ways to Maximize LinkedIn, Doing what It Does Best

7 Ways to Maximize LinkedIn, Doing what It Does Best | The Social Media Learning Lab | Scoop.it

"LinkedIn might not be the most exciting social network, but it’s the most important when it comes to your career [and that of sharing news & branding of your business.]"


As of April 2015, the site has more than 350 million users, with 100 million based in the U.S. alone. And while you might think of LinkedIn as a tool for a job search, it can be just as effective for online networking and personal branding, whether you're looking to gain cred in your industry or are seeking new clients.


Excerpts:


3) Go Beyond Connecting   When meeting someone you'd like to work with in the future, ...follow up with a LinkedIn connection request. ...send a note in the request that references a “specific thing that you enjoyed talking to him or her about, or something you want to connect with this person about again in the future."

   

One way to cold-connect effectively is to ask questions, rather than pitching yourself


5) Get Your Name on the Newsfeed   LinkedIn allows you to share updates to a Facebook-like newsfeed. Sharing insights and information about your industry ...of interest to your connections. ...post other people's content (or yours), work-appropriate photos, job openings at your company, and thank-yous to coworkers.


7) Networking is a Two-Way Street   ...networking involves reciprocity. Actively participate in other people's content and updates.  Leave comments, ask questions, or offer feedback.


Source: https://www.dailyworth.com/posts/3758-the-best-way-to-use-linkedin/9


Deb Nystrom, REVELN's insight:

EVERY social media platform has its special sauce along with the basics, such as a completed profile with a PHOTO.  These 7 strategies highlight what is the unique to LinkedIn, primarily, the networks, business updates, and real life connections that follow connecting online. ~  Deb

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How to Generate Leads with Social Media [INFOGRAPHIC]

How to Generate Leads with Social Media [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

This infographic features an 8-step social media strategy to generate high quality leads.

A quick summary of some key statistics:


  • Twenty-four percent of companies using social media saw an increase in revenue.
  • Eighty-two percent of leads from social media sites come from Twitter.
  • Twitter's click-through rate for ads is eight to 24 times higher than Facebook's.
  • More than 40 percent (45 percent) of marketers have gained customers through LinkedIn.
  • More than 50 percent (52 percent) of businesses with a Facebook profile saw an increase in customers.
     
  • Forty-four percent of businesses with a Twitter account saw an increase in customers.

 

Deb Nystrom, REVELN's insight:

Useful infographic.  However, with those statistics, conversely, 76% of companies using social media did NOT see an increase in revenue, which points to the need for a multi-faceted, integrated approach to marketing that is not over-weighted on social media, at least to start.  ~  Deb

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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | The Social Media Learning Lab | Scoop.it

Content curation is not just collecting, it's also sharing with perspective and commentary. ...we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. 
     

4 take-aways anyone can implement:
     

1. Publish your curated content to a content hub before sharing it on social media: if you share it to social media only, you only get less than half the traffic and you lose a lot of the new visitors who are in your interest graph but not your social graph and that would come from Google Search.
    

2. Use a mobile-friendly content hub:  content consumption is growingly mobile.

    

3. Use services like Buffer to republish multiple times throughout the day on Twitter: yes, Facebook generates higher clicks but as smart curators have found, the perk of Twitter is it’s ok to repeat a post several times because of it’s real-time nature.

     

4. Automate content monitoring to achieve both quality and quantity: use tools like Scoop.it suggestion engine to be in the top publishers both from a quality and quantity point of view. 

     

For SOCIAL MEDIA:

    

Related tools & posts by Deb:

       

    

            

                  

     


Deb Nystrom, REVELN's insight:

This research from ScoopIt, and take-aways confirms curation behaviors I had suspected, now confirmed.  Guy Kawasaki is a champion of #3 republishing, multi-day tweeting.  Good lessons and the full article has great research.  ~  D

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3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

___________________
   
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

___________________



2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Read more here:


   

Related posts & tools by Deb:

      


  • Don't miss a thing:  We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.


         



Deb Nystrom, REVELN's insight:

As social media continues to become mainstream, articles like this zoom to the top of popularity charts.  Fast Company reports that this article was one of the "most-read leadership articles of 2013."  

That it is really about social media techmology is intriguing or an editor's mistake. ~  Deb 

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5 Social Media Tactics to Increase ROI via Mashable

5 Social Media Tactics to Increase ROI via Mashable | The Social Media Learning Lab | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. 


Excerpts:

2. Be Authentic

You can't fake it online, says Sid Shuman, who runs social media for Sony Playstation. "They can smell that a mile away."


Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans "come up with better questions that we could any day," he says.

3. Keep Content Premium

 
Hitting "publish" is social suicide if the material isn't quality. Take advantage of Wordpress,Tumblr and social media to craft strong messages.


Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently thanFacebook posts). 


SEE ALSO: 8 Creative Ways to Connect With Customers on Facebook

Stick to a calendar for posting, and focus on making followers feel part of the brand's family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.


Peter Yared, CBS Interactive's CTO/CIO suggests using your sites to curate and amplify positive content about your company. "Find the interesting content that’s being posted and use it to bring value to your audience."

5. Experiment

Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.

 

Deb Nystrom, REVELN's insight:

These are classics, and good reminders.  ~  D

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8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+

8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+ | The Social Media Learning Lab | Scoop.it

The fastest growing audience on Twitter is adults age 55-64.  (Deb: They also have money, resources and great networks.)

According to a post on Fast Company, they've grown a whopping 79% since 2012 and are also the fastest growing on Facebook and Google+.

[So how can you tailor[ your messaging to them, if this is a key audience for your type of business?

Not sure what to change? Writer and advertiser M.G. Hilton has 
8 tips for targeting baby boomers, which this article summarizes, including:
 

1. Be direct and detailed. This audience tends to see though the fluff.

   

2. Utilize customer testimonials. But only if they sound sincere and real.

  

3. Make it clear what you offer them specifically. Mature audiences are not susceptible to peer pressure.

   

6. Tell a story with your marketing. Copy can be longer, just make sure it’s readable.

   

8. Make yourself accessible. Give lots of different ways for customers to reach you and [ask questions.] 

   

As always in our ScoopIt news, click on the photo or title to see the full Scooped post.

       

Related tools & posts by Deb:

      

    

    

     

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

 

Deb Nystrom, REVELN's insight:

It's always a pleasure to share " how-to-respond tips when new data becomes available on the fasted growing demographics, in this case, the boomers who have strong buying power.  ~  D

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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | The Social Media Learning Lab | Scoop.it

"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value."

Here's a sample of the 8 strategies: 


1. Get involved in niche groups

Becoming active and engaged in micro-niche communities is a great way to be seen as an expert and helpful resource. This leads to opportunities for lead generation, networking, partnerships and much more.  — Patrick Conley, Automation Heroes

5. Help others

LinkedIn mutual connections is an amazing tool. It shows you exactly who you are connected to, and how you may be one direct introduction away from your dream customer. — Brewster Stanislaw, Inside Social


Also, in the same light, 3. Export your contacts as Darrah Brustein, Network Under 40 / Finance Whiz Kids does every quarter or so.  She shares her LinkedIn contacts with her valuable referral partners. She invites them to go through the contacts and highlight anyone who might be a great resource or potential client for them. Generally this becomes a reciprocal practice and a great way to warm up referrals.

8. Invest more of your time

Logging in and checking out the "Who's Viewed My Page" section isn't going to cut it. Even just 15 minutes a day will really bring in results. I personally use Sprout Social to post frequently, which takes no time at all. I also use their new publishing platform [to get] social numbers on my content. I...So the bulk of that 15 minutes I actually use to comment, chat and reach out personally.
—  Article author Maren Hogan, Red Branch Media

 

Deb Nystrom, REVELN's insight:

Author Maren Hogan has something in common with Networlding LinkedIn expert Melissa (G) Wilson, it is about purpose and relationships and putting in the time strategically to get results.  ~  Deb

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5 Maxims to Stay On Top: 2014 Social Media for Business

5 Maxims to Stay On Top: 2014 Social Media for Business | The Social Media Learning Lab | Scoop.it

Future-proofing for tomorrow’s connected social business challenges:
1) Maximize Engagement with Minimum Content

Release content that solves specific problems, asks questions, presents teasers, encourages sharing, and that rewards participation.... rather than throwing out new stuff to keep people hanging on.

    

The days of daily posts (like with a blog) may be behind you, especially if you’re holding down multiple sites.


_________________________

   
Micro videos….are dominating already in ’14.

    

________________________


    

  

   

2: Separate Yourself from the Pack
If you can grab attention above your competitors, you’re going to experience more growth and freedom of movement.

       


3: Stake a Claim to Popular Territory….if your fans, friends and family know about them—then it’s a safe bet to assume that you should have a presence there. …Stake a claim to new territory before it takes off in a big way.

     

    

4: Introduce the Visual
Infographics, high-quality photos, pics and vids of live events, etc – these are all still trendy. Micro videos….are dominating already in ’14.

  

…Sites like Keek and Twitter’s Vine allow you to quickly upload micro videos. …they gain a lot of traction without all the bells and whistles associated with longer spots. …Ask comedian Frank Caliendo, who has grown his fan base tremendously by releasing 20-second clips of him doing a Morgan Freeman impression. Entertaining clips that show your brand in a personal light can be huge for your business.

    


5: Creating Mobile-Friendly Content
…“Well, duh.” …But 2014 is different. …new releases from Apple, Samsung and other big brands, a new Windows OS, and …a slew tablet options. And have you seen the new watch phone? It’s insanity!

  


Read more here.

Image Credit: jasonahowie

    

Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

These social media observations seem on target for 2014, especially emphasizing the power of visual images, and the explosive growth of options for mobile.  Tablets and mini-tablets are becoming more mainstream, along with miniatures like a smartphone watch.  


The,  "It’s insanity!" says a lot about the pace of change and products.   ~  D

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Rescooped by Deb Nystrom, REVELN from Balanced WorkLife
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How to avoid the social media time suck

How to avoid the social media time suck | The Social Media Learning Lab | Scoop.it

...I have a startling confession to make: social media can suck up your time-- but only if you allow it to. 


______________________

"If you only had 3 hours a day ....if you only had 1 hour? "


______________________


Excerpts:

Take the long approach. Think bigger than you are. Just like sales forecasting or financial planning, your social media program should have some long-term goals and appropriate rewards attached. 

  “If you only had 3 hours a day to work on social media strategy and projects, what would you do?” ....if you only had 1 hour? Looking at your social media time ...time frames will push you to further refine...and focus your attention like a laser beam.


Via Yashvir Dalaya, Bryce Christiansen
Deb Nystrom, REVELN's insight:

True, and it is helpfuil to see the pointers for reigning it in.  ~  Deb

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Rescooped by Deb Nystrom, REVELN from Agile Learning
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10 Ways to Learn From Twitter: Informal, Fast and Current

10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





Deb Nystrom, REVELN's insight:

First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 31, 2013 9:22 PM

Social media has world-wide, instant read tools for informal learning.  A post like this, by an e-learning coach, absolutely has a place in Agile Learning.  (There's more on the Social Media Learning Lab curation stream as well.)  ~ Deb

Robin Martin's comment, July 31, 2013 9:25 PM
Very, very cool Deb!
Deb Nystrom, REVELN's comment, July 31, 2013 11:49 PM
Thanks for the comment Robin!