3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

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Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

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2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


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