Curation Strategy at IBM: Collaboration & Empowered Communication [Video] | The Social Media Learning Lab | Scoop.it

It's been said that IBM's geniuses collective will challenge Apple's 1 genius (Jobs) model.  (Another post about that precisely is here.)


This post features an interview with IBM's VP for digital strategy & devel. highlighting their change/leading trend practice on internal curation.

 

I'm sharing Robin Good's ScoopIt (curation commentator, blogger) geared for trend spotters, intranet managers and content strategists.

 

Mark Ragan interviews Ben Edwards, Vice-President for Digital Strategy and Development at IBM on  the changing landscape for corporate intranets.

 

What caught my attention:

 

- Effective internal collaboration within the company can bring to the development of new commercial products and services.

 

- Institutional and internally-produced professional content is declining and it is giving way to lots of new employee-generated content. 

 

- The company must be outward looking and play a role in suggesting what employee must be attention to.

 

- Curation is an effective approach to manage and extract greater value from such growing amount of content.

- Curation is about providing a trusted source that can  pick, select, suggest and "frame" what needs to be attention to. What is of value. 

 

- Curation is about being a subject matter expert on a specific "vertical" area of interest - and this is something a company may want to look into both for "external" and "internal" communications

 

- Companies like IBM are now enabling the "experts" within the company to communicate more and better. 

 

- The trend is toward cultivating more internal collaboration, and to enable our people to be great communicators who can create extra value out there

 

Insightful. 8/10

 

See the 9 min video interview here: http://www.hrcommunication.com/Main/Articles/7388.aspx 


Via Robin Good, Deb Nystrom, REVELN