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Scammers Are Using Google Drive to Steal Your Logins – Here’s How to Stay Safe

Scammers Are Using Google Drive to Steal Your Logins – Here’s How to Stay Safe | The Social Media Learning Lab | Scoop.it

Today’s exploit, if genuine, is similar to a scam from March 2014, researchers say. We’ve contacted security firm Symantec, which reported last year’s scam, but they had not responded by press time.

___________________________
   
This...phishing attack via email, titled “Document,” states, “Hi. Please see the remaining document on Google drive,” ...

___________________________

For Google’s part, a spokesperson from the company gave us this statement: “We’re constantly working to protect people from phishing scams through a combination of automated systems, in-product warnings, and user education. We’re aware of this particular issue and taking the appropriate actions.”

Elastica CEO Rehan Jalil told us the company used Google’s automated tool to warn the search giant about the vulnerability about two weeks ago. However, he added, Elastica didn’t follow up with Google before publishing its results. At publication time, the phishing websites were still live.

This is a clever example of a so-called phishing attack that tricks you into giving up valuable personal information, typically your username and password. In this case, the email, titled simply “Document,” states, “Hi. Please see the remaining document on Google drive,” and then provides a long link to click on.

Once scammers have your Google credentials, they can log on to any service that uses your Google login, read your email, access personal files stored on Google Drive, reset the passwords to any other online service that has your Gmail address, and change your password so that you would be unable to log back in. 

Fortunately, you can avoid falling prey to this scheme, and any similar, by abiding by the following guidelines.

Don’t trust any old email

...One clever trick on the part of these likely cybercrooks is that the note comes from a Gmail address. This, according to Elastica, may have tricked Google’s spam filters into allowing the message to get through. 

Deb Nystrom, REVELN's insight:

Take care with ANY link embedded within an email - using a gmail address can = phishing by the latest scammers.  

~  Deb & The Social Media Learning Lab

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The Definitive List of Social Media Marketing Tools

The Definitive List of Social Media Marketing Tools | The Social Media Learning Lab | Scoop.it

This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories.

Deb Nystrom, REVELN's insight:

Cool Tool for 2015, nicely done by categories of curation, content, engagement apps, influencer management, monitoring, social commerce and more.   ~  Deb

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Knocking The Boss on Social Media? The NLRB Weighs In & Reverses the Outcome

Knocking The Boss on Social Media?  The NLRB Weighs In & Reverses the Outcome | The Social Media Learning Lab | Scoop.it

With the rise of social media, many business owners have sought to control what their employees post on the various social networks. But as the owners of Triple Play Sports Bar and Grille in Watertown, Conn., learned during recent litigation, employers may have less authority than they think.

_______________
   
Employers may have less authority than they think.
_______________ 

    

     

In August, a three-member panel of the National Labor Relations Board in Washington concluded that Triple Play violated the National Labor Relations Act when it fired two employees over comments made on Facebook about a Triple Play owner. The N.L.R.B. also determined that Triple Play’s written social media policy violated the Labor Relations Act. 

    

_________________

     

   ....the restaurant violated the law by threatening to sue them for their Facebook activity.

   

 _________________

  


Triple Play violated the law when it fired Ms. Sanzone and Mr. Spinella, the N.L.R.B. found that the restaurant violated the law by threatening to sue them for their Facebook activity. The board also found that the restaurant’s social media policy was unlawful because employees could reasonably interpret it to mean they could not engage in activities that the Labor Relations Act protects. Specifically, the N.L.R.B. concluded that the word “inappropriate” was subject to imprecise interpretation by employees.

     

The N.L.R.B. issued an order that required Triple Play to refrain from the type of actions that led to this lawsuit, and to take several affirmative steps. These included:

  • revising its Internet/blogging policy, 
  • offering reinstatement to Ms. Sanzone and Mr. Spinella within 14 days, and 
  • compensating both former employees for any lost earnings and adverse tax consequences they may have suffered.

     

As always in REVELN ScoopIt news, click on the photo to see the full post.


Related posts by Deb:

     

    
     

       

        

  • Stay in touch with the monthly Best of the Best news, taken from Deb's  9 multi-gold award winning curation streams.  Preview it here, via REVELN Tools.

        

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.  

    
Photo by Maria Elena on Flickr. 

Deb Nystrom, REVELN's insight:

It is wise to stay on top of how specific you'll need to be in your social media policy and how judicious you need to be before you follow the advice of just your own lawyers,  Consulting others in this situation along with the lawyers would have helped.  ~  Deb

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Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy | The Social Media Learning Lab | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we should not expect them to recover.

Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play.

It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?     Continue reading →
    

Related tools & posts by Deb:

     

  • Stay in touch with Best of the Best ScoopIt news, taken from Deb's  NINE multi-gold award winning curation streams sent  once a month via email, available for free here, via REVELN Tools.

        

      

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

                 


Deb Nystrom, REVELN's insight:

The statistics and changes in Social Media, featuring Facebook and their filters are worth a good look for business marketing reasons.
 

This is a ScoopIt piece, emphasizing the ScoopIt platform's advantages for content curation. The research featured and the freshness of content shared, often shared by others a month or two later, is why I moved from the now defunct Posterous to ScoopIt. ~ Deb

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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

Related posts & tools by Deb:

     

            

     

     

    

Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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Millennials Are Ok about Less Privacy for Relevant Ads #Infographic

Millennials Are Ok about Less Privacy for Relevant Ads #Infographic | The Social Media Learning Lab | Scoop.it


Do millennials ...care less about privacy than previous generations?


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...over 40% of millennials notice and appreciate companies that know how to target them with relevant offers

 

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[From recent research...millennials are the least likely generation to opt-out of ads, and a majority of them don’t mind giving up their personal data as long as companies are delivering information that interests them. In fact, over 40 percent of millennials notice and appreciate companies that know how to target them with relevant offers.

 

The IGD research study is in line with previous surveys finding that while a majority of millennials believe it’s wrong for companies to have access to their personal information (70 percent nearly a year ago to 90 percent today), they are willing to reconsider if it means getting something in return (25 percent last year to 67 percent today).

 

   

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         
Deb Nystrom, REVELN's insight:

One of the local marketing firms I know suggests that choosing what ads you want to see is cool, not creepy.  So even if millennials is the buzzword attractor, the real question is about privacy and limits for everyone.  Millennials, on the other hand, led the way for what to expect in the marketing world as expectations shift.   ~  D 

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How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab | Scoop.it

Local marketing and internet maven Annie Wolock has some great tips here.  


Excerpted:

An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.


Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  



Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.


Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.


Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls


From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 



Related posts & tools by Deb:


                

          
        
    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  


    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D




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    The Evolution of Social Media (2008-2013) ~ An Infographic

    The Evolution of Social Media (2008-2013) ~ An Infographic | The Social Media Learning Lab | Scoop.it
    To celebrate HootSuite's 5th birthday, we've created an infographic offering a snapshot of the evolution of social media over the past 5 years.


    Deb Nystrom, REVELN's insight:

    That Hootsuite, a social media integrative tool, is now five years old implies at least two things:  


    1) social media is here to stay, is mainstream, and


    2) companies are still grasping at what to do with it.


    Many, if not most are taking incremental (baby) steps to use it enterprise wide.  They are just starting to see the possibilities of how it can empower communication and innovation, using tools like Yammer, Microsoft Lync and Microsoft Lync for Mac, and Chatter for enterprise social media & instant messaging within companies.  


    Related posts & tools by Deb Nystrom:


    • Stay on top of the Best of the Best news, from Deb's NINE curation streams via @Deb Nystrom, REVELN (change, agile learning, performance, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.


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    Press agencies ordered to pay $1.2 million for stealing photos from Twitter

    Press agencies ordered to pay $1.2 million for stealing photos from Twitter | The Social Media Learning Lab | Scoop.it

    "Daniel Morel will finally be compensated for his photos of the 2010 Haiti earthquake."


    A U.S. district court judge ordered Agence France-Presse (AFP) and stock photo company Getty Images, Inc. to pay a total of $1.2 million for images they acquired from Twitter. 

    Deb Nystrom, REVELN's insight:

    It's a good cautionary case study.

    When it comes to professional photography, just because it is on the internet, and specifically in social media, does not make it yours.  


    Ideas, concepts yes.  Copying works of art, journalistic photos, means of livlihood, copyrighted images owned by a company, and in this case, photos by photographer Daniel Morel connected with the Associated Press, no.    ~  D 

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    5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow}

    5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow} | The Social Media Learning Lab | Scoop.it

    Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization.


    The author covers the five signs that your company culture may be getting in the way of your progress including:

     Corporate culture mis-match — ...the realistic capabilities of your company culture.  Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue? 


    Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.


    Related posts by Deb:
        

    Messing up a Change Implementation with Someone Else’s Learning Culture?

       

    Beyond Resilience: Givers, Takers, Matchers and Anti-Fragile Systems

        

    Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

     

    Deb Nystrom, REVELN's insight:

    This post provides a window into how values (including hidden values) trumps the best of intentions as well as the "shiny toy" syndrome of social media.  Being on trend is not a successful strategy if leadership and culture will not support it.


    Hidden values like

    • fear of entering into dialog / exchange with customers, 
    • avoidance-oriented management cadre (often revealed in the quality of feedback in peformance management systems), and  
    • inconsistent or vague leadership messages about what's most important in how the company meets its mission and vision

    will doom any social media company initiative, or relegate it to an inconsequential minor, and low-impact role.

     ~  Deb

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    Mainstream: Almost 70% of Internet Users are on Social Media, 2013 #Infographic

    Mainstream:  Almost 70% of Internet Users are on Social Media, 2013 #Infographic | The Social Media Learning Lab | Scoop.it
    With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
    Deb Nystrom, REVELN's insight:

    Here's the infographic to illustrate the Pew 2013 study (companion post on the SMLL ScoopIt curation stream.)  There are racial differences, age differences and it continues to evolve.  ~  D

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    5 Social Media Tactics to Increase ROI via Mashable

    5 Social Media Tactics to Increase ROI via Mashable | The Social Media Learning Lab | Scoop.it
    Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. 


    Excerpts:

    2. Be Authentic

    You can't fake it online, says Sid Shuman, who runs social media for Sony Playstation. "They can smell that a mile away."


    Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans "come up with better questions that we could any day," he says.

    3. Keep Content Premium

     
    Hitting "publish" is social suicide if the material isn't quality. Take advantage of Wordpress,Tumblr and social media to craft strong messages.


    Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently thanFacebook posts). 


    SEE ALSO: 8 Creative Ways to Connect With Customers on Facebook

    Stick to a calendar for posting, and focus on making followers feel part of the brand's family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.


    Peter Yared, CBS Interactive's CTO/CIO suggests using your sites to curate and amplify positive content about your company. "Find the interesting content that’s being posted and use it to bring value to your audience."

    5. Experiment

    Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.

     

    Deb Nystrom, REVELN's insight:

    These are classics, and good reminders.  ~  D

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    New Twitter Analytics, 10 Quick Metrics You Can Use Today

    New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
    Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


    The Twitter Analytics product is actually only accessible through the Twitter ad tool.


    Deb Nystrom, REVELN's insight:

    Great find for twitter users!  ~  Deb

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    Missy Mullen Caulk's comment, July 18, 2013 8:04 AM
    Interesting, thanks for sharing.
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    Nonprofit Marketing via Google Ad Grants – Free $10,000 per Month Text Ads!

    Nonprofit Marketing With Google Ad Grants – How to Get $10,000 Per Month In Google Ads FREE For Your Nonprofit Marketing efforts.

    Slideshare information for you. 

    Deb Nystrom, REVELN's insight:

    Did you know about this if you are a non-profit?  Such a deal! Check it out.  ~  Deb

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    The Social Media Frequency Guide: How Often to Post

    The Social Media Frequency Guide: How Often to Post | The Social Media Learning Lab | Scoop.it
    Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.

    Via Ally Greer
    Deb Nystrom, REVELN's insight:

    This is another good reference to add to why, what, where, when and how for social media.  This one is about how often.  ~  Deb

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    Lee Werrell's curator insight, September 13, 2014 5:00 AM

    People who blanket their ads across social media need not read this, those who are professional and courteous should.

    Gary Obermeyer's curator insight, September 13, 2014 11:36 AM

    Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

    Nicholas C. Rossis's curator insight, September 15, 2014 8:17 AM

    How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

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    15 Visual Content Tools That Rock, Power Up your Message

    15 Visual Content Tools That Rock, Power Up your Message | The Social Media Learning Lab | Scoop.it

    "...Visual content can create the perfect balance for your blog [or message.]"

    Nearly all of these are free or freemium.

    Here are 5 of the 15 - excerpted:


    1. PLACEIT

    Placeit is a unique tool that allows you to choose from a range of pre-made templates and backgrounds, for you to then ‘place’ your own images in. …[OR]…type in any URL and Placeit will automatically insert a screenshot of the page into your design.
     

    To get the best size images and unlock more features, you will have to pay. However you can get a decently sized version of your creation to use for free.
     

    2. SHARE AS IMAGE

    This Chrome extension is an easy way to turn any text that you find when browsing, into a striking image that you can then share. The benefits of it being a bookmarklet, means that you don’t need to leave your browser or open another tab/window, in order to create highly shareable images.
     

    4. VISME

    [Big Feature…it does]… a range of tasks all in one place. From presentations, infographics, animations and much more, it allows you to create some truly stunning visual content, right from your browser. No need to download any clunky software!
     

    5. CANVA

    [The author’s] …favourite graphic image design tool outside of PhotoShop. It has everything ….offering ready-to-go templates for things like flyers, social media covers, documents and more.
     

    8. INFOGR.AM

    Who can deny the power of a great infographic? …They can also tell us a great deal about a subject in a very small space. …With over 30 chart types to choose from, there’s bound to be something to get you started.

     

    Others include SlideShare, Gimp, Tagxedo and more.

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    • Stay in touch with Best of the Best ScoopIt news, taken from Deb's  NINE multi-gold award winning curation streams  Preview it here, via REVELN Tools.

          

    • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

                     

     


    Via Baiba Svenca
    Deb Nystrom, REVELN's insight:

    Writing without the power of visuals is flat and boring. These tools bring your ideas to life. Stacey's made some very useful annotations about what is useful about each of the 15 tools.  Great list!  ~  Deb

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    Alfredo Corell's curator insight, September 6, 2014 8:22 AM

    A short list of tools for creating visual content.

    All of them are good, but are much more than these 15.

    Pam Colburn Harland's curator insight, September 7, 2014 8:39 AM

    Great list of useful graphics tools!

    Tatiana Kuzmina's curator insight, September 27, 2014 1:42 PM

    Good selection

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    How to Generate Leads with Social Media [INFOGRAPHIC]

    How to Generate Leads with Social Media [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

    This infographic features an 8-step social media strategy to generate high quality leads.

    A quick summary of some key statistics:


    • Twenty-four percent of companies using social media saw an increase in revenue.
    • Eighty-two percent of leads from social media sites come from Twitter.
    • Twitter's click-through rate for ads is eight to 24 times higher than Facebook's.
    • More than 40 percent (45 percent) of marketers have gained customers through LinkedIn.
    • More than 50 percent (52 percent) of businesses with a Facebook profile saw an increase in customers.
       
    • Forty-four percent of businesses with a Twitter account saw an increase in customers.

     

    Deb Nystrom, REVELN's insight:

    Useful infographic.  However, with those statistics, conversely, 76% of companies using social media did NOT see an increase in revenue, which points to the need for a multi-faceted, integrated approach to marketing that is not over-weighted on social media, at least to start.  ~  Deb

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    The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

    The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

    One of ...the most useful analogies - the blogging food groups.  Originally coined by Hubspot’s Rick Burns back in 2009...


    Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. 


    Related tools & posts by Deb:


        

    Deb Nystrom, REVELN's insight:

    Smart, healthy and clear.  What are your veggies, protein, desserts and condiments in social media and how well are they delivered in the platforms you've chosen to use?  ~  D

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    The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

    The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab | Scoop.it

    The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.
     

    They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

    The biggest trust-building opportunity comes in the categories of engagement and integrity.

     

    The attributes listed under these two categories are:

    • Listening to customer needs and feedback
    • Treating employees well
    • Placing customers ahead of profits
    • Ethical business practices
    • Taking responsible actions to address an issue of crisis
    • Transparent and open business practices


     

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    • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
             


    Deb Nystrom, REVELN's insight:

    There is more to success in business than trust, but not much more - and it ranks high on any success list.


     "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

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    Confide: An app that could have prevented Governor Chris Christie's traffic scandal

    Confide: An app that could have prevented  Governor Chris Christie's traffic scandal | The Social Media Learning Lab | Scoop.it
    Disappearing text messages aren't just for high schoolers anymore.


    There is a new app that could eliminate such scandals in the future (albeit not the rotten underlying acts). It's called Confide, and basically acts like Snapchat for professionals.


    [It features] private, end-to-end encrypted, screenshot-proof messages which use email addresses rather than phone numbers that disappear shortly after they are sent.


    Uses could be everything from discussing the next employee to fire or complaining about your boss or... well, causing massive traffic gridlock out of spite.



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    • Don't miss a thing:  We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
        
    Deb Nystrom, REVELN's insight:

    Necessity is the mother of invention, and that would include smart use of confidential text and email messages, that disappear, once the communication is sent.  It's a good idea for simple, ethical confidentiality.  For a humorous perspective on this, here's link to (essentially worthless) email disclaimers.  

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    7 Critical Mistakes You're (Almost Certainly) Making On Social Media

    7 Critical Mistakes You're (Almost Certainly) Making On Social Media | The Social Media Learning Lab | Scoop.it

    If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to fix them from Gary Vaynerchuk, best selling author.


       

    Excerpted:

       

    1. YOU'RE SPEAKING THE WRONG LANGUAGE

    ...[don't] post essays on Instagram.   ...the best social content is “native” to each platform...speaks the right language in the right place. ...blend your message into each platform’s unique style.


    ...Tumblr “attracts the artsy crowd and supports animated GIFs,” whereas Twitter “speaks to an ironic, urban audience.”


    What’s the native language of the platform you’re trying to speak on? 



    _________________________________
     

    “Marketers are on social media to sell stuff.  Consumers...are not … If you want to talk to people while they consume their entertainment, you have to be their entertainment.”  ~ Vaynerchuk 


    _________________________________


    3. YOU’RE ALL “RIGHT HOOK”     ...customers appreciate brands that ...that put out great content without explicitly making a sales pitch.    Vaynerchuk says hashtags are like waves--and the best way to surf is to ride the wave, not create it...


    ....How closely are you listening on Twitter and following what the population at large is talking about? Are you listening for the wave and jumping onto it?   ....

        

    5. YOUR TWEETS ARE INVISIBLE   ...people are still making the mistake of starting tweets beginning with an “@”--which makes the tweet invisible on your follower’s stream unless they are following that other tagged handle as well.

    If you insist on starting a tweet with tagging another account, put a period in front of the “@” so the tweet is visible to all of your followers.

        

    6. YOU THINK SNAPCHAT IS A FAD

    Maybe it is, but can you afford to ignore a social platform whose users send 400 million messages per day? ....


    ....Are you playing it safe and waiting for others to test the waters on these emerging platforms or are you rolling your pant-legs up and running into the water yourself?


    Deb Nystrom, REVELN's insight:

    7 helpful points & especially useful commentary with a good amount of negative banter that occurs on popular streams.  

    From Alexander on this stream:  "Businesses should be telling a story using social media and not so much selling anything. Businesses are using social media to clarify to the consumer who they are and what they stand for. Promotions are used to advertise products. To much promotion on social media by the business will only hurt their cause."


    ~  Deb
     

    PS:  It's good to know about the .@ tip.  However, making chatty tweets invisible with @ is useful when directly replying to someone not following you (or you don't want to use a direct tweet) and you don't want the tweet to show up on a twitter widget, like I use for my business tweets here.

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    Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

    Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

    One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

    The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


    Deb Nystrom, REVELN's insight:

    Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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    How to avoid the social media time suck

    How to avoid the social media time suck | The Social Media Learning Lab | Scoop.it

    ...I have a startling confession to make: social media can suck up your time-- but only if you allow it to. 


    ______________________

    "If you only had 3 hours a day ....if you only had 1 hour? "


    ______________________


    Excerpts:

    Take the long approach. Think bigger than you are. Just like sales forecasting or financial planning, your social media program should have some long-term goals and appropriate rewards attached. 

      “If you only had 3 hours a day to work on social media strategy and projects, what would you do?” ....if you only had 1 hour? Looking at your social media time ...time frames will push you to further refine...and focus your attention like a laser beam.


    Via Yashvir Dalaya, Bryce Christiansen
    Deb Nystrom, REVELN's insight:

    True, and it is helpfuil to see the pointers for reigning it in.  ~  Deb

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    A demographic portrait of users of various social media services | Pew Internet & American Life Project

    A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
    A demographic portrait of users of various social media services | Pew Internet & American Life Project
    Deb Nystrom, REVELN's insight:

    A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

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    Rescooped by Deb Nystrom, REVELN from Agile Learning
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    10 Ways to Learn From Twitter: Informal, Fast and Current

    10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

    Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





    Deb Nystrom, REVELN's insight:

    First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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    Robin Martin's curator insight, July 31, 2013 9:25 PM

    Learning is all around us!

    Robin Martin's comment, July 31, 2013 9:25 PM
    Very, very cool Deb!
    Deb Nystrom, REVELN's comment, July 31, 2013 11:49 PM
    Thanks for the comment Robin!