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The Social Media Learning Lab
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Suggested by Issa Asad!

3 Cool Ways to Use Instagram's #SelfieLapse on Hyperlapse to Create a Great Vid

3 Cool Ways to Use Instagram's #SelfieLapse on Hyperlapse to Create a Great Vid | The Social Media Learning Lab |

Hyperlapse and #SelfieLapse

Hyperlapse is.... a recently unveiled app from the Instagram [that] lets users capture longer video sequences and then easily make them much more compact, by reproducing the video at a much faster rate, ....creating a stunning, cinematic effect.

....Hyperlapse has now been optimized to be used with front-facing cameras, creating the phenomenon known as #SelfieLapse.

#SelfieLapse is a lot more than just a gimmicky trend ....there are a lot of opportunities to take advantage of using this feature on the Hyperlapse app.

  • [Show] how a product is built or how it works yourself putting together or even unveiling a new creation on the #SelfieLapse mode and then easily share it to social media as a teaser to create some buzz.
  • Take your followers to an event. ..
  • Interactive instant testimonials. ....create interaction on social media....documenting their first impression, their first use or even the instant results ...create some interaction between yourself and your followers as well ....


Deb Nystrom, REVELN's insight:

Looks like this could really be a stand-out app and tool for sharing your message?  Have you tried it?   I'm going to an event this Saturday, and with their involvement, perhaps I will.  :-)  ~  Deb

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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers!

How to use LinkedIn groups to Build Your Business

How to use LinkedIn groups to Build Your Business | The Social Media Learning Lab |

This post offer five ideas on what to talk about in LinkedIn.

LinkedIn can help you find new prospects and discover more about them before you even think about 'selling'.

Excerpted from | Joined Up Business Networking

What should I say in LinkedIn discussions?

It’s important to add to the discussions in the groups, rather than .. (lurking).

Respond to discussions where you have some knowledge, or experience; maybe answering a question on something you know a lot about, or have tried in the past (whether it worked or not), maybe you can recommend somebody that knows the answer.

What discussions should I start?
If you blog, using some of your blogs (not every blog) as the basis for a discussion 

Putting links to industry news that is related to your business and starting discussions on them. This is great as it doesn’t involve you in writing material!

Finding that material can be quite easy too....

Via Rami Kantari
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Scooped by Deb Nystrom, REVELN!

Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | The Social Media Learning Lab |

Content curation is not just collecting, it's also sharing with perspective and commentary. ...we’ve analyzed all the content curated, published and shared through This post is about sharing these data and learnings so you can be more effective with your content curation. 

4 take-aways anyone can implement:

1. Publish your curated content to a content hub before sharing it on social media: if you share it to social media only, you only get less than half the traffic and you lose a lot of the new visitors who are in your interest graph but not your social graph and that would come from Google Search.

2. Use a mobile-friendly content hub:  content consumption is growingly mobile.


3. Use services like Buffer to republish multiple times throughout the day on Twitter: yes, Facebook generates higher clicks but as smart curators have found, the perk of Twitter is it’s ok to repeat a post several times because of it’s real-time nature.


4. Automate content monitoring to achieve both quality and quantity: use tools like suggestion engine to be in the top publishers both from a quality and quantity point of view. 




Related tools & posts by Deb:






Deb Nystrom, REVELN's insight:

This research from ScoopIt, and take-aways confirms curation behaviors I had suspected, now confirmed.  Guy Kawasaki is a champion of #3 republishing, multi-day tweeting.  Good lessons and the full article has great research.  ~  D

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