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5 Social Media Tactics to Increase ROI via Mashable

5 Social Media Tactics to Increase ROI via Mashable | The Social Media Learning Lab | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. 


Excerpts:

2. Be Authentic

You can't fake it online, says Sid Shuman, who runs social media for Sony Playstation. "They can smell that a mile away."


Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans "come up with better questions that we could any day," he says.

3. Keep Content Premium

 
Hitting "publish" is social suicide if the material isn't quality. Take advantage of Wordpress,Tumblr and social media to craft strong messages.


Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently thanFacebook posts). 


SEE ALSO: 8 Creative Ways to Connect With Customers on Facebook

Stick to a calendar for posting, and focus on making followers feel part of the brand's family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.


Peter Yared, CBS Interactive's CTO/CIO suggests using your sites to curate and amplify positive content about your company. "Find the interesting content that’s being posted and use it to bring value to your audience."

5. Experiment

Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.

 

Deb Nystrom, REVELN's insight:

These are classics, and good reminders.  ~  D

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The Social Media ROI Solar System [Infographic] , Social Marketing Insights

The Social Media ROI Solar System [Infographic] , Social Marketing Insights | The Social Media Learning Lab | Scoop.it
The Social Media ROI world as a solar system, infographic. It's helpful to compare to other SoMe perspectives.

In this infographic, the view is "only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured –  in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look."

Via:
BzzAgent's views on the fast-paced world of social marketing......
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