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Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

Someone Mentioned You on Social Media. Should You Respond? [Flow Chart] | The Social Media Learning Lab | Scoop.it
When you're first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You've been told time and time again that responding to everything is a best practice for growing your following.
Deb Nystrom, REVELN's insight:

For beginners or those who just want to double check their habits, this is a handy #infographic resource from HubSpot.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York

Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York | The Social Media Learning Lab | Scoop.it
Nationwide praise for Ellen DeGeneres has grown exponentially as the talk show host has endured criticism over her new appointment as spokesperson for JCPenney.


This story about a "Gay Day, Pink Dollar" gathering at a JCPenny store in New York is yet another example of being timely and responsive to public opinion.  


The Komen Foundation endured a funding backlash, and responded slowly and inappropriately to media, including social media public opinion.


In contrast, JCPenny and the Ellen Show were timely, direct and clear.  Both organizations featured good examples of the deft art and science of sensing and handling public opinion.

Ellen responded directly to Facebook and other media coverage of her spokeperson role with JCPenny, as did the CEO of JCPenney. Both echoed each other's message, within the context of how each of them does business, featuring values, to wit:


"Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," DeGeneres, said. "To me, those are traditional values. That's what I stand for." 


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