The Social Media ...
Follow
Find tag "research"
2.4K views | +0 today
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

Facebook NewsFeed Manipulation Prompts FTC Complaint, Investigation Possible

Facebook NewsFeed Manipulation Prompts FTC Complaint, Investigation Possible | The Social Media Learning Lab | Scoop.it

The Electronic Privacy Information Center (EPIC) has previously filed complaints against Facebook, and was largely successful in their efforts.  Their current formal complaint asks the agency to begin an investigation, and comes in response to the news that Facebook manipulated the News Feeds of 689,003 users.

The the Federal Trade Commission's (FTC) 2012 settlement with Facebook followed from a Complaint filed by EPIC and a coalition of privacy and civil liberties organization in December 2009 and a Supplemental Complaint filed by EPIC in February 2010.  In that matter, the FTC settled charges that Facebook “deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.”


The full article details three allegations:

Count I: Deceptive Failure to Inform Users that their Data Would Be Shared With Third-Party Researchers

Count II: Unfair Failure to Inform Users That They Were Subject to Behavioral Testing


and

Count III: Violation of the 2012 Consent Order

Deb Nystrom, REVELN's insight:

This Forbes piece helps us realize there are watchdog groups out there that deserve our support, in order to temper the profit-making motives of the big companies that use our social data, the context for using social media "for free."   That it is listed on Forbes is amusing, as well as helpful. ~  Deb

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab | Scoop.it

The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.
 

They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

The biggest trust-building opportunity comes in the categories of engagement and integrity.

 

The attributes listed under these two categories are:

  • Listening to customer needs and feedback
  • Treating employees well
  • Placing customers ahead of profits
  • Ethical business practices
  • Taking responsible actions to address an issue of crisis
  • Transparent and open business practices


 

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         


Deb Nystrom, REVELN's insight:

There is more to success in business than trust, but not much more - and it ranks high on any success list.


 "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Agile Learning
Scoop.it!

Me as an infographic! Christina's Bio Illustrates It.

Me as an infographic! Christina's Bio Illustrates It. | The Social Media Learning Lab | Scoop.it

To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa.


The website also links to her PhD thesis:  

The participatory web in the context of academic research : landscapes of change and conflicts


  • I just developed an infographic on my experience using easel.ly
  • It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create.

  • A great way to illustrate one’s experience.  (by Christina Costa.)

 


Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's insight:

I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool.  ~  Deb

more...
Deb Nystrom, REVELN's curator insight, July 15, 2013 11:29 AM

As she says,  "A great way to illustrate one’s experience."  ~  D

Deb Nystrom, REVELN's curator insight, July 15, 2013 11:34 AM

Originally posted on my curation stream, "Infographics and Sweet Stats" - it also belongs here on Agile Learning to illustrate Christina's video listed below (full session on using Social Media in learning, research, teaching.) ~ D

Rescooped by Deb Nystrom, REVELN from Agile Learning
Scoop.it!

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

Here's a useful infographic on curation and content creation, noting, "creating original content is the biggest obstacle for 73% of content marketers."

 

"How curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. ...carefully handpicking the best content sources and amassing them in a way that clearly explains all strong points will help you produce an organized content."

 

Key Takeaways:

  • Creating original content is the biggest obstacle for 73% of content marketers.   
 
  • 75% of marketers cannot justify spending the time needed to create original content for their audience.   
 
  • There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways. 

    

  • 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

Via Jonha Revesencio, Deb Nystrom, REVELN
more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Driving change - Accompagnement du changement
Scoop.it!

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | The Social Media Learning Lab | Scoop.it

"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."


Welcome news to the jobs-starved economy. 


Excerpts:


The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises."   Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.


Think of the jobs-creation these new tools might influence.


Educate both the workforce and leaders on what social media is and how to access its power.


Retool to welcome the millennial workforce who takes access to social technologies as a given.


The study also states:


  • very few [companies] are anywhere near to achieving the full potential benefit of social media.

  • the most powerful applications of social technologies in the global economy are largely untapped

Via Henri Lefèvre
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


Yes, it continues to be all about relationships and community.


Excerpted:


New research from professors at the suggests a significant payoff for companies that set up their own online communities.


Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

Manchanda calls this revenue "social dollars."


The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


In this case, the company sells products both online and in stores, and network members spent more in both venues.


The spending increase came via more frequent purchases, rather than bigger receipts.


More via:  Univ. of Michigan News Service

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | The Social Media Learning Lab | Scoop.it

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:


  • The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.
  • Companies judge social media success by:
  1. Website traffic increase 61%
  2. Engagement with prospects 57%
  3. Brand awareness 54%
  4. Engagement with customers 50%
  5. Revenue 42%  (ROI is NOT the top spot)
  6. Brand reputation 42%
  7. Prospect lead volume 36%
  8. Prospect lead quality 33%
  9. Useful product feedback 23%
  • 46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.


It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!


A more current report:


10 Things You Must Know about the State of Social Media in 2011

features these factoids:


Social Networks “were” Superficial but are Now Serious Business


Social networking sites reach 82% of the world’s online user population.

  • In 2011, social networking accounts for 19% of all time spent online.
  • In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%


Growth & Platforms

  • One in every 7 minutes spent online is on Facebook
  • Twitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaks
  • Users aged 55 and older is the fastest growing segment in social networking usage.
  • Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Surfing the Broadband Bit Stream
Scoop.it!

The Military Doesn't Want You to Quit Facebook and Twitter | TheAtlantic.com

The Military Doesn't Want You to Quit Facebook and Twitter | TheAtlantic.com | The Social Media Learning Lab | Scoop.it

Critics have targeted a recent study on how emotions spread on the popular social network site Facebook, complaining that some 600,000 Facebook users did not know that they were taking part in an experiment. Somewhat more disturbing, the researchers deliberately manipulated users’ feelings to measure an effect called emotional contagion.


________________________
   
U.S. military has been funding for years....open-source indicators program[s, including a] program that looked at Twitter to predict social unrest.

________________________
   


Though Cornell University, home to at least one of the researchers, said the study received no external funding, it turns out that the university is currently receiving Defense Department money for some extremely similar-sounding research—the analysis of social network posts for “sentiment,” i.e. how people are feeling, in the hopes of identifying social “tipping points.”


The tipping points in question include “the 2011 Egyptian revolution, the 2011 Russian Duma elections, the 2012 Nigerian fuel subsidy crisis and the 2013 Gazi park protests in Turkey,” according to the website of the Minerva Initiative, a Defense Department social science project.


It’s the sort of work that the U.S. military has been funding for years, most famously via the open-source indicators program, an Intelligence Advanced Research Projects Activity (IARPA) program that looked at Twitter to predict social unrest.


If the idea of the government monitoring and even manipulating you on Facebook gives you a cold, creeping feeling, the bad news is that you can expect the intelligence community to spend a great deal more time and money researching sentiment and relationships via social networks like Facebook. In fact, defense contractors and high-level U.S.intelligence officials say that social network data has become one of the most important tools they use in the collecting intelligence.



Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Deb Nystrom, REVELN's insight:

You always have choices, being aware of the context and track record of the tool you are using is one major choice.  

Sharing photos, discussing issues, channelling access (filter bubbles), this is part of the downside of the using Facebook and other free social media services.   I've recently noticed my Facebook stream is showing more people, friends posts of late, that I'd have to "hunt down" by going to their pages.  Hmmm, I wonder why?


I share this because of my own military connections and the importance of OPSEC and PERSEC, acronyms for operational and personal security practices.  That said, the military prefers social conversation to better understand what is going on via the way people are "talking" to each other.  

“We are what we pretend to be, so we must be careful about what we pretend to be.” 
― Kurt VonnegutMother Night

~  Deb 

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

A demographic portrait of users of various social media services | Pew Internet & American Life Project

A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
A demographic portrait of users of various social media services | Pew Internet & American Life Project
Deb Nystrom, REVELN's insight:

A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU

Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU | The Social Media Learning Lab | Scoop.it

"A helpful infographic!  Clear up the confusion of Social Media ROI by outlining the objectives, benefits and factors that affect your success including ROI, by MDG Advertising."


This includes making sense of the imprecise.


For more on Social Media with a consulting, coaching focus, see Deb's posts here:


   
    
more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Social Media Butterflies
Scoop.it!

Social Media Use Surging at Large Companies

Social Media Use Surging at Large Companies | The Social Media Learning Lab | Scoop.it
Social media use continues to rise at the Fortune 500 companies.

Via Robin Martin
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab

Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab | The Social Media Learning Lab | Scoop.it

“Going Virtual: To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks. Here's a Google+ Hangout handout to help."


Photo:   The United Nations Secretary-General preparing for the Google+ Hangout virtual meeting.


Here is a handout and a major report reference to help with the increase of virtual connections:

1) Recent results from an extensive study by IBM on how CEO's view face-to-face vs. virtual meetings, and their social media forecast.

2) A practical handout on how to connect using Google+ Hangout.      

   


   


I also mention using alternatives AND a back-up plan, such as using one of the free conferencing phone number services.


_______________________


CEOs will need to learn from their own networks. They will need to assemble those networks like portfolios.
_______________________



Social media now includes grandmothers maintaining contact with their grandchildren via bedtime stories over Skype.    

Here's a few excerpts from the IBM recent report:

Major findings include:

  • CEO’s are seeing less value in face-to-face encounters and are increasingly pursuing social media and collaboration technologies for interacting with others.



  • Over 50% [of the CEO's interviewed] expect social channels to be a primary way of engaging customers within five years.”



  • 20% of CEO’s said that social media already is one of their most important forms of interaction with others
    
  • Currently 80% see face-to-face interactions as very important today, that’s expected to slip to just 67 percent who will feel that way in 3-5 years.
      
    

This is the first time I've seen a more deliberate report of leadership viewing social as a "what" as well as a "how" in leading.
    
_____________________
     
Collaboration tools help all disciplines within the company to work more closely together.
_____________________
   

   
Photo credit: specialoperations on Flickr.com, Creative Commons
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Curation, Collection, Bookmarking: Does it Obscure Our Bias Toward Action? | ProfHacker & Chronicle of Higher Ed

Curation, Collection, Bookmarking: Does it Obscure Our Bias Toward Action? | ProfHacker &  Chronicle of Higher Ed | The Social Media Learning Lab | Scoop.it

What are the actions, results that come from our collecting, referencing, bookmarking, and proliferations of social media profiles, blogs, channels and social empires?


This post refers to current tools, and probes our purpose in using them by asking questions I often ask in executive coaching or in just making a smart decision:

  • What's important?  
  • What really matters?


Excerpted:

...With the near omnipresence of digital reference material, many of us no longer turn first to our own collections. Yet we were trained, explicitly or implicitly, to collect and save large amounts of information.


In Scott Belky’s recent book Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, he argues that most people spend too much time collecting notes of various kinds, and goes so far as to say:


References obstruct your bias toward action.


Many times, we hold onto an email, the URL of a website, or the PDF of a journal article, as a kind of emblem of an action we intend to take...


If those actions are important, then they should be captured and put into your action list. Otherwise you’re just piling up digital clutter.


Asking yourself why you’re holding on to something, when you expect to refer to it again, and how you’re going to find it when you need it can help you streamline your reference system.


Tools like Evernote, Catch (formerly 3Banana) and DevonThink can help you tag, manage, and easily retrieve those references.)


If you just keep everything, then you lose sight of what’s most important.


Today, with so much information all around us, there’s less and less that you really need to keep yourself. Focus on the important stuff and let go of the rest.

more...
No comment yet.