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The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Social Media Butterflies
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Grow & Nourish your Online Reputation and Influence

"We are living in a world where your reputation and influence is migrating from offline to online.   Reputation is moving from local to global."


Connect and meet your global tribe!


Via Salah ALhaj Ahmed, Robin Martin
Deb Nystrom, REVELN's insight:

I just had a happy hour meeting this past week where we talked about the difference of influence vs. direct referrals in our business networks.  One of our business colleagues opened new perspectives of thinking for us along this line.  Jeff Bullas seems to have a handy slideshare to understand even more about it.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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How to Take Advantage of LinkedIn, Your Profile & ID Tags

How to Take Advantage of LinkedIn, Your Profile & ID Tags | The Social Media Learning Lab | Scoop.it

Nikki Little has shared a great slide deck on being proactive with LinkedIn via identitypr.com.

  

If your clientele is well represented on LinkedIn, via the HubSpot example above, one sample of Nikki's slides, what are you waiting for?

  

Nikki shares examples step by step.

  

My own experience is that LinkedIn has been fruitful and rewarding in building my own client base over the last five years.

  

NOTE:  Nikki Little and I are both on the program at the upcomingSeptember 13th Women's Exchange of Washtenaw Forum 2012, Empower Michigan.

  

I've written more about the upcoming WXW Forum on my other mini-blog, via 

  

  • ...using extrovert, introvert to describe a person is like using our known solar system to explain the universe. It's a way to begin, but there's a lot more out there.  ~  Deb


Come join us!


Thanks again Nikki for the helpful Slideshare.


~ Deb


PS:  


Check out my LinkedIn profile here if you want to see my own evidence of building connection and communicating on LinkedIn.  


I also run about 5-6 groups on LinkedIn, in my spare time.  Check out our OPEN, free Social Media Learning Lab group on LinkedIn here.

The Social Media Learning Lab is also represented:

 

and a few other places.


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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | The Social Media Learning Lab | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?


Do NOT publicize your DATE or PLACE of BIRTH friends.


Just because it is easy to share information doesn't mean you should.  If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~  Deb


Excepted from the article & infographic:


It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.


This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.

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Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | The Social Media Learning Lab | Scoop.it

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:


  • The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.
  • Companies judge social media success by:
  1. Website traffic increase 61%
  2. Engagement with prospects 57%
  3. Brand awareness 54%
  4. Engagement with customers 50%
  5. Revenue 42%  (ROI is NOT the top spot)
  6. Brand reputation 42%
  7. Prospect lead volume 36%
  8. Prospect lead quality 33%
  9. Useful product feedback 23%
  • 46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.


It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!


A more current report:


10 Things You Must Know about the State of Social Media in 2011

features these factoids:


Social Networks “were” Superficial but are Now Serious Business


Social networking sites reach 82% of the world’s online user population.

  • In 2011, social networking accounts for 19% of all time spent online.
  • In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%


Growth & Platforms

  • One in every 7 minutes spent online is on Facebook
  • Twitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaks
  • Users aged 55 and older is the fastest growing segment in social networking usage.
  • Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
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