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Rescooped by Deb Nystrom, REVELN from Driving change - Accompagnement du changement
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Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | The Social Media Learning Lab | Scoop.it

"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."


Welcome news to the jobs-starved economy. 


Excerpts:


The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises."   Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.


Think of the jobs-creation these new tools might influence.


Educate both the workforce and leaders on what social media is and how to access its power.


Retool to welcome the millennial workforce who takes access to social technologies as a given.


The study also states:


  • very few [companies] are anywhere near to achieving the full potential benefit of social media.

  • the most powerful applications of social technologies in the global economy are largely untapped

Via Henri Lefèvre
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Scooped by Deb Nystrom, REVELN
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8 social media trends for 2012 , #3, Integration a Good One!

8 social media trends for 2012 , #3, Integration a Good One! | The Social Media Learning Lab | Scoop.it
#3 is key: 8 social media trends for 2012 ...


This is a thoughtful list.  Even though the author comments #3, integration is a bit self-serving, as he has a book coming out, it's still a winner.  Here's a sample of the top 3 from his lists of 8 trends:


1. Reporting to all stakeholders.

Dan Tisch, president of Global Alliance said that some countries, such as Australia, are reporting to all stakeholders: not just investor relations, but reporting results to employees, customers, prospects, influencers, and more. This is going to become a trend, as brand awareness becomes a part of the balance sheet (2011 PRSA conference).


2. Social TV convergence.

You can "check in" to a TV program and then have conversations with people around the world who are watching the same thing. It allows you to review the shows, talk about what's happening, and listen to what others are saying. It works for movies and music, too. If Steve Jobs's last project was iTV, this will become huge next year.


3. Integration of all disciplines.  (I have a book coming out about it), but integration is going to be crucial next year. In 2012  - it needs to integrate. Customer service can't do its job without sales. Sales needs public relations. And mobile can't live without marketing.


You'll see these disciplines all work together, as if they're in a circle:  mobile, social, marketing, public relations, advertising, direct mail, email, customer service, and sales.


Photo:  Bird by Noël Zia Lee cc: Some rights reserved

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Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab

Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab | The Social Media Learning Lab | Scoop.it

“Going Virtual: To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks. Here's a Google+ Hangout handout to help."


Photo:   The United Nations Secretary-General preparing for the Google+ Hangout virtual meeting.


Here is a handout and a major report reference to help with the increase of virtual connections:

1) Recent results from an extensive study by IBM on how CEO's view face-to-face vs. virtual meetings, and their social media forecast.

2) A practical handout on how to connect using Google+ Hangout.      

   


   


I also mention using alternatives AND a back-up plan, such as using one of the free conferencing phone number services.


_______________________


CEOs will need to learn from their own networks. They will need to assemble those networks like portfolios.
_______________________



Social media now includes grandmothers maintaining contact with their grandchildren via bedtime stories over Skype.    

Here's a few excerpts from the IBM recent report:

Major findings include:

  • CEO’s are seeing less value in face-to-face encounters and are increasingly pursuing social media and collaboration technologies for interacting with others.



  • Over 50% [of the CEO's interviewed] expect social channels to be a primary way of engaging customers within five years.”



  • 20% of CEO’s said that social media already is one of their most important forms of interaction with others
    
  • Currently 80% see face-to-face interactions as very important today, that’s expected to slip to just 67 percent who will feel that way in 3-5 years.
      
    

This is the first time I've seen a more deliberate report of leadership viewing social as a "what" as well as a "how" in leading.
    
_____________________
     
Collaboration tools help all disciplines within the company to work more closely together.
_____________________
   

   
Photo credit: specialoperations on Flickr.com, Creative Commons
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