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The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN
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Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act

Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act | The Social Media Learning Lab | Scoop.it

This is a useful cautionary example involving a non-profit, the National Labor Relations Board, lawyers and two employees in conversation on Facebook.

     

Generally speaking:

     

  • One employee, griping alone on Facebook about his employer, can be fired; but,
          
  • Two employees, complaining together on Facebook about their employer, cannot be fired.
        

The distinction is that the two employees are engaged in concerted activity — group discussion of workplace issues — which, even in a non-union private-sector workplace, is protected via the National Labor Relations Act.

Deb Nystrom, REVELN's insight:

If you are an employer, it's important to stay on top of trends and precedents on employee chatter about your business in social media.  It will help you define what good faith social media policies are, clarify free speech vs. maligning your employer in social media and discussing workplace issues, how, where, when, what.  ~  D

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Deb Nystrom, REVELN's curator insight, December 5, 2013 1:09 PM

For employers, it's important to stay on top of trends and precedents regarding employee conversations about your business in social media .  This offers help as to the how, where, when, who, what, and why.  It will help you define what belongs in good faith social media policies and clarify free speech.  


From our Social Media Learning Lab news.  (Also just added, getting the full context on "selfies" in social media.)  ~  D

Scooped by Deb Nystrom, REVELN
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Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York

Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York | The Social Media Learning Lab | Scoop.it
Nationwide praise for Ellen DeGeneres has grown exponentially as the talk show host has endured criticism over her new appointment as spokesperson for JCPenney.


This story about a "Gay Day, Pink Dollar" gathering at a JCPenny store in New York is yet another example of being timely and responsive to public opinion.  


The Komen Foundation endured a funding backlash, and responded slowly and inappropriately to media, including social media public opinion.


In contrast, JCPenny and the Ellen Show were timely, direct and clear.  Both organizations featured good examples of the deft art and science of sensing and handling public opinion.

Ellen responded directly to Facebook and other media coverage of her spokeperson role with JCPenny, as did the CEO of JCPenney. Both echoed each other's message, within the context of how each of them does business, featuring values, to wit:


"Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," DeGeneres, said. "To me, those are traditional values. That's what I stand for." 


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