The Social Media Learning Lab
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The Social Media Learning Lab
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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  


Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

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It’s important because half of us won’t be in jobs within 8 years.
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Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


...The reality...is we all need new ways to convert weak ties into business.


Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


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That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

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NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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Rescooped by Deb Nystrom, REVELN from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View

11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View | The Social Media Learning Lab | Scoop.it

"A visitor to your blog is making a decision about your worth within a few seconds."

 

These 11 ring true to me, and offer a great checklist, including pop-ups, too much social sharing, too frequent or infrequent of a blog posting schedule and more.

 

Find out whether you're making the mistakes that turn readers away.  These mistakes can make a visitor run for the proverbial hills. 


Via Level343, ABroaderView
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