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Scooped by Deb Nystrom, REVELN
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Millennials Are Ok about Less Privacy for Relevant Ads #Infographic

Millennials Are Ok about Less Privacy for Relevant Ads #Infographic | The Social Media Learning Lab | Scoop.it


Do millennials ...care less about privacy than previous generations?


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...over 40% of millennials notice and appreciate companies that know how to target them with relevant offers

 

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[From recent research...millennials are the least likely generation to opt-out of ads, and a majority of them don’t mind giving up their personal data as long as companies are delivering information that interests them. In fact, over 40 percent of millennials notice and appreciate companies that know how to target them with relevant offers.

 

The IGD research study is in line with previous surveys finding that while a majority of millennials believe it’s wrong for companies to have access to their personal information (70 percent nearly a year ago to 90 percent today), they are willing to reconsider if it means getting something in return (25 percent last year to 67 percent today).

 

   

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Deb Nystrom, REVELN's insight:

One of the local marketing firms I know suggests that choosing what ads you want to see is cool, not creepy.  So even if millennials is the buzzword attractor, the real question is about privacy and limits for everyone.  Millennials, on the other hand, led the way for what to expect in the marketing world as expectations shift.   ~  D 

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Privacy Practices: How to Muddy Your Tracks on the Internet, The New York Times

Privacy Practices:  How to Muddy Your Tracks on the Internet,  The New York Times | The Social Media Learning Lab | Scoop.it

"No Romulan cloaking device (or Harry Potter invisibility cloak) for your digital footprint, including email? The Times shares easy & many free ways to create less of a lighted trail."


Sharing on FBook, Google+ and ScooptIt. Heh.  


That said, I'd also say there's a balance of getting lots of services for free (Gmail, Google Search, Google Apps, tailored results) vs. the tradeoffs mentioned here.    Some say it's cool, not creepy.   Others, as here, say it is creepy, and NOT cool.   Here's a perspective to add to your digital learning landscape.   ~  Deb


Excerpted:


It’s probably impossible to cloak your online activities fully, but there are steps you can take to make them harder to follow.

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There are no secrets online. ...while it’s probably impossible to cloak your online activities fully, you can take steps, [some] quite easy and many are free.


The trick is to find the right balance between cost, convenience and privacy.


...security experts and privacy advocates said more worrisome were Internet service providers, search engine operators, e-mail suppliers and Web site administrators — particularly if a single entity acts in more than one capacity, like Google, Yahoo, Facebook and AOL. This means they can easily collect and cross-reference your data, that is, match your e-mails with your browsing history, as well as figure out your location and identify all the devices you use to connect to the Internet.


“The worst part is they sell this extremely creepy intrusion as a great boon to your life because they can tailor services to your needs,” said Paul Ohm, an associate professor at the University of Colorado Law School in Boulder who specializes in information privacy and computer crime.


He advised logging off sites like Google and Facebook as soon as practicably possible and not using the same provider for multiple functions if you can help it.


“If you search on Google, maybe you don’t want to use Gmail for your e-mail,” he said.    ...But even with your own mail server, Google will still have the e-mails you exchange with friends or colleagues with Gmail accounts, said Peter Eckersley of the Electronic Frontier Foundation, a digital rights advocacy group in San Francisco. “You’re less exposed,” he said. “But you can’t totally escape.”

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Rescooped by Deb Nystrom, REVELN from 21st Century Learning and Teaching
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Ghostery: Knowledge + Control = Privacy

"Ghostery shows you the invisible tracking going on as you browse the web."


Via Gust MEES
Deb Nystrom, REVELN's insight:

Useful and highly recommended, as I've checked the reviews, to understand what is being tracked & communicated as your browse the web.  ~  Deb

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Gust MEES's curator insight, November 4, 2013 9:45 AM

 

Download Ghostery, free for any browser and on mobile, here:

 

www.ghostery.com/download. ;


Learn more:

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Collusion

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Privacy-Tools

 

Gust MEES's curator insight, November 4, 2013 9:47 AM

 

Download Ghostery, free for any browser and on mobile, here:

 

www.ghostery.com/download. ;

 

Learn more:

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Collusion

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Privacy-Tools

 

Karen Taylor's curator insight, November 6, 2013 8:59 PM

We've heard of the term 'digital footprints' where companys track your movements around the web. Check out and download this eye-opening Ghostery video free. Ghostery will track all the 'ghosts' that follow you. Look at the video to see how this simple web app does it. The web stalker that I am, I need to erase some of those digital footprints. Mek we go (Let's go) check it it out now.

Scooped by Deb Nystrom, REVELN
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Maryland becomes first state to ban employers from asking for social media passwords

Maryland becomes first state to ban employers from asking for social media passwords | The Social Media Learning Lab | Scoop.it
Moving to the forefront of social media privacy law nationwide, the Maryland General Assembly has passed legislation prohibiting employers in the state from asking current and prospective employees for their user names and passwords to websites...


It was only a matter of time, and the time is now.


Here are two excerpts:


Other states are considering similar legislation, including Illinois and California.


The bill, drafted in response to a state agency's scouring the personal Facebook posts of prison guard applicants, also could be a bellwether for federal action.


Two U.S. senators — Chuck Schumer of New York and Richard Blumenthal of Connecticut, both Democrats — have asked the Department of Justice and the U.S. Equal Employment Opportunity Commission to investigate the issue.

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