The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Social Media Publishing and Curation
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | The Social Media Learning Lab | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.

Via Ally Greer
Deb Nystrom, REVELN's insight:

This is another good reference to add to why, what, where, when and how for social media.  This one is about how often.  ~  Deb

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Lee Werrell's curator insight, September 13, 2014 5:00 AM

People who blanket their ads across social media need not read this, those who are professional and courteous should.

Gary Obermeyer's curator insight, September 13, 2014 11:36 AM

Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

Nicholas C. Rossis's curator insight, September 15, 2014 8:17 AM

How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

Scooped by Deb Nystrom, REVELN
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United Way Worldwide Case Study | Skyword

United Way Worldwide Case Study | Skyword | The Social Media Learning Lab | Scoop.it
Skyword spoke with United Way about its content campaign to learn how the brand uses Skyword's content marketing platform and services to fuel results.
Deb Nystrom, REVELN's insight:

A business partner, Leslie McGraw, connected with the Social Media Learning Lab, writes for Skyword and can vouch for their services.  Here's a useful case study (downloadable in .pdf form) of how a large organization organizes their messages from their large group of non-profits to speak to the world.  ~  D

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Scooped by Deb Nystrom, REVELN
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Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy | The Social Media Learning Lab | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we should not expect them to recover.

Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play.

It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?     Continue reading →
    

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Deb Nystrom, REVELN's insight:

The statistics and changes in Social Media, featuring Facebook and their filters are worth a good look for business marketing reasons.
 

This is a ScoopIt piece, emphasizing the ScoopIt platform's advantages for content curation. The research featured and the freshness of content shared, often shared by others a month or two later, is why I moved from the now defunct Posterous to ScoopIt. ~ Deb

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