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United Way Worldwide Case Study | Skyword

United Way Worldwide Case Study | Skyword | The Social Media Learning Lab | Scoop.it
Skyword spoke with United Way about its content campaign to learn how the brand uses Skyword's content marketing platform and services to fuel results.
Deb Nystrom, REVELN's insight:

A business partner, Leslie McGraw, connected with the Social Media Learning Lab, writes for Skyword and can vouch for their services.  Here's a useful case study (downloadable in .pdf form) of how a large organization organizes their messages from their large group of non-profits to speak to the world.  ~  D

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Scooped by Deb Nystrom, REVELN
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A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform

A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform | The Social Media Learning Lab | Scoop.it
There's a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.


I'm not a Tumblr fan.  Posterous, a competitor, is my thing.  Yet, here I go.  I'll be creating my first Tumblr blog, for a good purpose, just to better understand its phenomenal growth, similar to Pinterest.  (I've got 25+ boards on Pinterest.)


Excerpt:


With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers.


We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.


To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?

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