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Rescooped by Deb Nystrom, REVELN from Exploring Change Through Ongoing Discussions
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Social is Changing Everything - What You Need to Know

Social is Changing Everything - What You Need to Know | The Social Media Learning Lab | Scoop.it

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.\


_____________________________


"Don't plan social media just do it!"

_____________________________


 Jay Deragon - Excerpts:


  • As more and more conversations begin to impact business models, market relations and the supply and demand equations change.

  • Most executives are totally disconnected from the dynamics created by all things social.
  • Yet the same executives expect their managers to come up with a plan to use this thing called social media.


  • If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new


  • What they know is not what they need to know.


Takeaways:


  • The plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers



  • Doc Searle wrote The Cluetrain Manifesto which Jay mentions.  Review it!


Read full article here: [http://bit.ly/LnyFU1]


Via janlgordon
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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
Rescooped by Deb Nystrom, REVELN from Using Social Media For Business
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Demystifying social media, big business trends and structuring - McKinsey Quarterly

Demystifying social media, big business trends and structuring - McKinsey Quarterly | The Social Media Learning Lab | Scoop.it

"A McKinsey trio of writers call out how the vast majority of executives have no idea how to harness social media’s power, as well as how senior leaders can harness it to shape consumer decision making more predictably."


The commentary on the article are also illuminating, including these two:  "B2B has certainly been a slow adopter but we’ve seen a dramatic shift in just the last year...."


and


...It is no longer about how your CMO [Chief Marketing Officer] uses social media. It is about “Is your organization social-media ready?“

 

Excerpted:

 

[Social Media] is much more than ...another form of paid marketing, and it demands more too:

  • a clear framework to help CEOs and other top executives evaluate investments in it,
  • a plan for building support infrastructure, and
  • performance-management systems to help leaders smartly scale their social presence.


Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.


The article includes a series of five video narrations, by David Edelman from McKinsey's Digital Marketing Strategy group.

 

Read more via: McKinseyquarterly.com  (may require free membership)  https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958


Via tony whittingham
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