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Scooped by Deb Nystrom, REVELN
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Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


Deb Nystrom, REVELN's insight:

Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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Rescooped by Deb Nystrom, REVELN from Social Business Trends
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Pinterest Rolls Out Business Accounts: How to Set Up Yours

Pinterest Rolls Out Business Accounts: How to Set Up Yours | The Social Media Learning Lab | Scoop.it

Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.


Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts


Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)



Excerpts:


How to Convert Your Personal Pinterest Account Into a Business Account


Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.


Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.



Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2CLUj3ymD


Via The New Company
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Scooped by Deb Nystrom, REVELN
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Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013

Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013 | The Social Media Learning Lab | Scoop.it

If there's one thing that Apple has been getting right, it is their ability to create beautiful, easy-to-use blockbusters.


To build a great business, it's all about creating a great product that people love for how it improves their lives.


There’s much more to love about Apple than there is to hate,” says Cam Bunton, a technology blogger who confirms my own experiences of Apple’s top five products:


1. The iPhone  


2. The App Store   Who knew that an on-line app store launched by Apple in 2008 would be it.  Now I regularly update my apps, deleting some I don’t use, moving up the keepers to the front pages on my iPhone and iPad.  Cam says,“There are now over half a million apps, and the variety and quality is unmatchable.”   If there’s an app you want, it’s likely you’d be downloading it from Apple’s app store. 


3. The iPad   The 2013 statistics on the iPad, and my own analytics via Google,  blew me away!


4. The MacBook Air  ...without being a world traveler.  The Air is a full function, heavy duty computing machine with the heft of the classic Apple brushed steel cover, full keyboard and the great display of the MacBook Pro.  


5. The ever improving Apple iOS   ... the current iOS ...is magnificent.  The seamless sync of my calendar, email, social media with my Google Apps works great.







Deb Nystrom, REVELN's insight:

This is one of my own tech blog posts.  Blockbuster products, like the iPod when it hit the streets, really got the world's attention.  ~  Deb

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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


__________________________


Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________


3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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