A choice in social media for business today is blogging or curation, or some of both, or developing a hybrid. How do you make smart choices among traditional and the newest social media tools?
Curation to deal with Social Media Overload: It's a theme in my new, tailored video presented this month to the local Lunch Ann Arbor Marketing, @LA2M group, focusing on the differences between blogging and curation.
Curation is not filtering, it's not aggregating, it's functioning as a librarian of current and classic content, which allows others into the curation process curate with you, to help avoid "filter bubble" syndrome (I've blogged & have a Move.on video on the subject.) ScoopIt enables the co-creation curation function as one of the newer curation platforms out there.
I also mention in my video, both Beth Kanter, a respected blogger in non-profit circles, and Robin Good, who was just interviewed by Beth as listed in this curation stream. This seems to be a prescient convergence to me.
LA2M also archives most of their presentation, so my presentation partner, JT, has his slides and our UStream video archived here, so you can access our combined, recent curationg presentation.
What do you think about curation? What are your questions?
PS: For more about the work I'm doing in change, innovation & social media learning, search on Deb (Nystrom) and REVELN, you'll find me and then, if you'd like, comment, and I'll be able to find you.