The Social Media Learning Lab
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3 Cool Ways to Use Instagram's #SelfieLapse on Hyperlapse to Create a Great Vid

3 Cool Ways to Use Instagram's #SelfieLapse on Hyperlapse to Create a Great Vid | The Social Media Learning Lab | Scoop.it

Hyperlapse and #SelfieLapse
 

Hyperlapse is.... a recently unveiled app from the Instagram [that] lets users capture longer video sequences and then easily make them much more compact, by reproducing the video at a much faster rate, ....creating a stunning, cinematic effect.
 

....Hyperlapse has now been optimized to be used with front-facing cameras, creating the phenomenon known as #SelfieLapse.

#SelfieLapse is a lot more than just a gimmicky trend ....there are a lot of opportunities to take advantage of using this feature on the Hyperlapse app.


  • [Show] how a product is built or how it works ...film yourself putting together or even unveiling a new creation on the #SelfieLapse mode and then easily share it to social media as a teaser to create some buzz.
     
  • Take your followers to an event. ..
   
  • Interactive instant testimonials. ....create interaction on social media....documenting their first impression, their first use or even the instant results ...create some interaction between yourself and your followers as well ....

 

Deb Nystrom, REVELN's insight:

Looks like this could really be a stand-out app and tool for sharing your message?  Have you tried it?   I'm going to an event this Saturday, and with their involvement, perhaps I will.  :-)  ~  Deb

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Rescooped by Deb Nystrom, REVELN from Innovation & Institutions, Will it Blend?
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Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video

Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video | The Social Media Learning Lab | Scoop.it

"The Google Glasses are real!"  Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.


This video is already making the rounds on Facebook among my friends.  I wanted to share it here, as it foreshadows social media ease/connection.  


It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.


Excerpted:


This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.


"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."


To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.


Photo credit:  A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google

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Scooped by Deb Nystrom, REVELN
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Three Ways to Use Pinterest for Business

Three Ways to Use Pinterest for Business | The Social Media Learning Lab | Scoop.it

Pinterest may be a way to feed our creativity, but it's also a way to provide customers a visual way to share your products and services via these these ideas....


They include:  use of the Pin-It widget, contests and creating a company board.

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Confide: An app that could have prevented Governor Chris Christie's traffic scandal

Confide: An app that could have prevented  Governor Chris Christie's traffic scandal | The Social Media Learning Lab | Scoop.it
Disappearing text messages aren't just for high schoolers anymore.


There is a new app that could eliminate such scandals in the future (albeit not the rotten underlying acts). It's called Confide, and basically acts like Snapchat for professionals.


[It features] private, end-to-end encrypted, screenshot-proof messages which use email addresses rather than phone numbers that disappear shortly after they are sent.


Uses could be everything from discussing the next employee to fire or complaining about your boss or... well, causing massive traffic gridlock out of spite.



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Deb Nystrom, REVELN's insight:

Necessity is the mother of invention, and that would include smart use of confidential text and email messages, that disappear, once the communication is sent.  It's a good idea for simple, ethical confidentiality.  For a humorous perspective on this, here's link to (essentially worthless) email disclaimers.  

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Rescooped by Deb Nystrom, REVELN from The "New Facebook"
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Facebook Debuts New Timeline Pages for Brands - Forbes

Facebook Debuts New Timeline Pages for Brands - Forbes | The Social Media Learning Lab | Scoop.it

Brands have been eagerly awaiting the new pages, which offer a much more visually appealing look to replace the current utilitarian design.


“It’s a great visual way for brands to tell their story and do it in a more expressive way,” says Erika Brookes, vice president of marketing for Vitrue, a social media management platform that works with large brands. 


Via The New Company
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Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | The Social Media Learning Lab | Scoop.it

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:


  • The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.
  • Companies judge social media success by:
  1. Website traffic increase 61%
  2. Engagement with prospects 57%
  3. Brand awareness 54%
  4. Engagement with customers 50%
  5. Revenue 42%  (ROI is NOT the top spot)
  6. Brand reputation 42%
  7. Prospect lead volume 36%
  8. Prospect lead quality 33%
  9. Useful product feedback 23%
  • 46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.


It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!


A more current report:


10 Things You Must Know about the State of Social Media in 2011

features these factoids:


Social Networks “were” Superficial but are Now Serious Business


Social networking sites reach 82% of the world’s online user population.

  • In 2011, social networking accounts for 19% of all time spent online.
  • In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%


Growth & Platforms

  • One in every 7 minutes spent online is on Facebook
  • Twitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaks
  • Users aged 55 and older is the fastest growing segment in social networking usage.
  • Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
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