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7 Ways to Maximize LinkedIn, Doing what It Does Best

7 Ways to Maximize LinkedIn, Doing what It Does Best | The Social Media Learning Lab | Scoop.it

"LinkedIn might not be the most exciting social network, but it’s the most important when it comes to your career [and that of sharing news & branding of your business.]"


As of April 2015, the site has more than 350 million users, with 100 million based in the U.S. alone. And while you might think of LinkedIn as a tool for a job search, it can be just as effective for online networking and personal branding, whether you're looking to gain cred in your industry or are seeking new clients.


Excerpts:


3) Go Beyond Connecting   When meeting someone you'd like to work with in the future, ...follow up with a LinkedIn connection request. ...send a note in the request that references a “specific thing that you enjoyed talking to him or her about, or something you want to connect with this person about again in the future."

   

One way to cold-connect effectively is to ask questions, rather than pitching yourself


5) Get Your Name on the Newsfeed   LinkedIn allows you to share updates to a Facebook-like newsfeed. Sharing insights and information about your industry ...of interest to your connections. ...post other people's content (or yours), work-appropriate photos, job openings at your company, and thank-yous to coworkers.


7) Networking is a Two-Way Street   ...networking involves reciprocity. Actively participate in other people's content and updates.  Leave comments, ask questions, or offer feedback.


Source: https://www.dailyworth.com/posts/3758-the-best-way-to-use-linkedin/9


Deb Nystrom, REVELN's insight:

EVERY social media platform has its special sauce along with the basics, such as a completed profile with a PHOTO.  These 7 strategies highlight what is the unique to LinkedIn, primarily, the networks, business updates, and real life connections that follow connecting online. ~  Deb

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Still a Huge Force for Business Reach: Google, Facebook, Amazon and Others Thrive Despite Objections

Still a Huge Force for Business Reach:  Google, Facebook, Amazon and Others Thrive Despite Objections | The Social Media Learning Lab | Scoop.it
European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies.


Stuart Turnbull, 42, a writer in England, once tried to shut down his Facebook account after realizing that he was spending too much time sharing posts and comments. 
 

“Yet as he looked to build contacts with other writers and editors around the world, Mr. Turnbull, who works from a home office in the small town of Crieff, soon changed his mind. He even opened a second Facebook account dedicated to his literary career.”  

Source:  New York Times, July 6, 2014

Deb Nystrom, REVELN's insight:

Love 'em, hate 'em, using the mixed blessing of social media is via US technology giants is force of business today.  Educating yourself to be as fully aware of the news and views, and filter bubbles of social media can help you use it more effectively.  

That is what the Social Media Learning Lab is about.    ~  Deb

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New Features: Improved Network Updates, Groups and new Notes function on LinkedIn!

New Features:  Improved Network Updates, Groups and new Notes function on LinkedIn! | The Social Media Learning Lab | Scoop.it


There's a bunch of upcoming feature updates in categories as diverse as Network Updates to Messaging



Related posts by Deb:

   

Open Space on Speed: Social Business with the Coaches, Results! Video

      

Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons

       

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

Directed from LinkedIn's blog:  A new video and news that can help anyone who finds LinkedIn as an essential tools in their business.

I just made good use of the new NOTES function that captures contact notes that only you can see.  This can be very handy for remembering when you had interaction with someone and how you interacted with them.    VERY useful for client lead, retention and development.  ~  Deb

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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  


Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________


Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


...The reality...is we all need new ways to convert weak ties into business.


Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________



NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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LinkedIn confirms reports that 6.5 million passwords have leaked online

LinkedIn confirms reports that 6.5 million passwords have leaked online | The Social Media Learning Lab | Scoop.it

"LinkedIn confirms password hacking, about 6.5 million accounts affected. Time to change your passwords."

A user in a Russian forum is claiming to have hacked LinkedIn to the tune of almost 6.5 million account details.


For safety's sake, for all LinkedIn users, it's good practice simply to update your passwords today.


Excerpts:


Affected users will receive an email from LinkedIn with instructions on how to reset their password.


This doesn't appear to be the standard password reset procedure, either — any affected user will automatically be locked out of their account, and the password reset email being sent by LinkedIn won't contain any links to the site.


LinkedIn will also be sending affected members a second email from their customer service department detailing the circumstances behind the breach. 


More details here - via http://www.theverge.com/2012/6/6/3068652/linkedin-member-passwords-stolen


Access LinkedIn's blog post on this news here.


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Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY] | The Social Media Learning Lab | Scoop.it
Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January.


Wow!  Pinterest is growing like gangbusters, like an 8000% increase, (another Pinterest post in my Peer/Social Learning & Curation stream here.)  


It remains to be seen what that means for the company and its sustainability.  The monster growth it's showing - is, let's say, promising?


Excerpts from Mashable:


The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.


Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

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The Real-Time Human Handiwork Improving Twitter Search

The Real-Time Human Handiwork Improving Twitter Search | The Social Media Learning Lab | Scoop.it


One of the magical things about Twitter is that it opens a window to the world in real-time. An event happens, and just seconds later, it’s shared for people across the planet to see.


...when Flight 1549 crashed in the Hudson, @jkrums on twitter shared, "

http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.  3:36 PM - 15 Jan 2009

When [other]  major events happened, such as when Osama bin Laden was killed, and when Mitt Romney mentioned binders during the presidential debates, people instantly came to Twitter – and, in particular, Twitter search – to discover what was happening.


...[there's a] real-time human computation engine we built that allows us to find search queries as soon as they’re trending, ...[these are sent to] real humans to be judged...


...Overview....how the system works.


(1) ...we monitor for which search queries are currently popular.

Behind the scenes: we run a Storm topology that tracks statistics on search queries.

     

For example: the query “Big Bird” may be averaging zero searches a day, but at 6pm on October 3, we suddenly see a spike in searches from the US.


(2) Next, as soon as we discover a new popular search query, we send it to our human evaluation systems, where judges are asked a variety of questions about the query.


Behind the scenes: when [we detect] that a query has reached sufficient popularity, it ...dispatches the query to Amazon’s Mechanical Turk service, and then polls Mechanical Turk for a response.


For example: as soon as we notice “Big Bird” spiking, we may ask judges on Mechanical Turk to categorize the query, or provide other information (e.g., whether there are likely to be interesting pictures of the query, or whether the query is about a person or an event) that helps us serve relevant tweets and ads.


Photo by Dixon Tam, Flickr CC

Deb Nystrom, REVELN's insight:

I'm writing a digital chapter for a professional book for Wiley that includes crowdsourcing.  I was delighted to hear of this example of the human interaction in twitter and wanted to share it with you.  ~ D

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How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab | Scoop.it

Local marketing and internet maven Annie Wolock has some great tips here.  


Excerpted:

An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.


Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  



Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.


Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.


Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls


From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 



Related posts & tools by Deb:


                

          
        
    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  


    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D




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    Should I use social media if my customers don’t?

    Should I use social media if my customers don’t? | The Social Media Learning Lab | Scoop.it

    There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.


    ....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?

    The simple answer is you've got to think around your industry:

    • Who are your suppliers?
    • Are there any consultants that operate in your sector?
    • Do you use resellers? Are they using social media?
    • Do you think anyone would be interested in hearing your story of how you started or expanded?

    and more.


    Read more at http://www.thesocialmediahat.com/blog/should-i-use-social-media-if-my-customers-don-t-09232013#zHAGbl4qSPJDBTO6.99


    Related post by Deb:

        

    Open Space on Speed: Social Business with the Coaches, Results! Video
    Via Henri Lefèvre
    Deb Nystrom, REVELN's insight:

    Great question.  It's all about the network and relationships.  Good reasoning to consider how you want to build out your marketing plan and where social media fits into the equasion.  ~  Deb

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    Robin Martin's curator insight, October 30, 2013 11:14 AM

    Good read Deb...! Thanks for sharing...!

    Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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    How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion!

    How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion! | The Social Media Learning Lab | Scoop.it

    Carving out the professional cocktail party, talent pool that is LinkedIn may be the smarter strategy:  a slice of something massive in all that is social.


    You may have heard the analogies before e.g. LinkedIn is the cocktail party, Facebook is the backyard B-B-Q.  Here's how LinkedIn is making it work in social in the power of that professional party niche, circa 2012 with their current successes & future plans.  ~ Deb


    Excerpted from Forbes, author, George Anders:


    _______________________

      


    "There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles."  ~ Jeff Weiner, CEO, LinkedIn

    _______________________


    Linked is has:


    • LinkedIn Today, a customized news site that lets people see a front page tailored for their careers.
       
    • Thousands of profession-specific discussion boards, which cater to everyone from auditors to zookeepers.



    • Opened sales offices in Germany, Japan, Brazil, India, Spain and Hong Kong.
       
    • Plans to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.


    “...There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce." ~ Jeff Weiner, CEO, LinkedIn


    Via Rami Kantari
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    Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

    Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

    New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


    Yes, it continues to be all about relationships and community.


    Excerpted:


    New research from professors at the suggests a significant payoff for companies that set up their own online communities.


    Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

    Manchanda calls this revenue "social dollars."


    The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


    In this case, the company sells products both online and in stores, and network members spent more in both venues.


    The spending increase came via more frequent purchases, rather than bigger receipts.


    More via:  Univ. of Michigan News Service

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