The Social Media Learning Lab
3.4K views | +0 today
Follow
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

The Real-Time Human Handiwork Improving Twitter Search

The Real-Time Human Handiwork Improving Twitter Search | The Social Media Learning Lab | Scoop.it


One of the magical things about Twitter is that it opens a window to the world in real-time. An event happens, and just seconds later, it’s shared for people across the planet to see.


...when Flight 1549 crashed in the Hudson, @jkrums on twitter shared, "

http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.  3:36 PM - 15 Jan 2009

When [other]  major events happened, such as when Osama bin Laden was killed, and when Mitt Romney mentioned binders during the presidential debates, people instantly came to Twitter – and, in particular, Twitter search – to discover what was happening.


...[there's a] real-time human computation engine we built that allows us to find search queries as soon as they’re trending, ...[these are sent to] real humans to be judged...


...Overview....how the system works.


(1) ...we monitor for which search queries are currently popular.

Behind the scenes: we run a Storm topology that tracks statistics on search queries.

     

For example: the query “Big Bird” may be averaging zero searches a day, but at 6pm on October 3, we suddenly see a spike in searches from the US.


(2) Next, as soon as we discover a new popular search query, we send it to our human evaluation systems, where judges are asked a variety of questions about the query.


Behind the scenes: when [we detect] that a query has reached sufficient popularity, it ...dispatches the query to Amazon’s Mechanical Turk service, and then polls Mechanical Turk for a response.


For example: as soon as we notice “Big Bird” spiking, we may ask judges on Mechanical Turk to categorize the query, or provide other information (e.g., whether there are likely to be interesting pictures of the query, or whether the query is about a person or an event) that helps us serve relevant tweets and ads.


Photo by Dixon Tam, Flickr CC

Deb Nystrom, REVELN's insight:

I'm writing a digital chapter for a professional book for Wiley that includes crowdsourcing.  I was delighted to hear of this example of the human interaction in twitter and wanted to share it with you.  ~ D

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
Scoop.it!

How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
Via Rami Kantari
more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
Scoop.it!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion! | The Social Media Learning Lab | Scoop.it

Carving out the professional cocktail party, talent pool that is LinkedIn may be the smarter strategy:  a slice of something massive in all that is social.


You may have heard the analogies before e.g. LinkedIn is the cocktail party, Facebook is the backyard B-B-Q.  Here's how LinkedIn is making it work in social in the power of that professional party niche, circa 2012 with their current successes & future plans.  ~ Deb


Excerpted from Forbes, author, George Anders:


_______________________

  


"There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles."  ~ Jeff Weiner, CEO, LinkedIn

_______________________


Linked is has:


  • LinkedIn Today, a customized news site that lets people see a front page tailored for their careers.
   
  • Thousands of profession-specific discussion boards, which cater to everyone from auditors to zookeepers.



  • Opened sales offices in Germany, Japan, Brazil, India, Spain and Hong Kong.
   
  • Plans to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.


“...There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce." ~ Jeff Weiner, CEO, LinkedIn


Via Rami Kantari
more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Google Search Integrated with Social Analytics: Game Changer?!

Google Search Integrated with Social Analytics: Game Changer?! | The Social Media Learning Lab | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...

 

First of all, Google is rocking with some new ability to do live analytics.  Now there is the integration advantage via Google's powerful search.   It's looking good, Google!


Via ABroaderView
more...
No comment yet.