Debunking Social Media ROI Myths | The Social Media Learning Lab | Scoop.it

"Great post on debunking the myths about social media ROI."


I've been running across several good ROI & social media posts recently, including this one. Here are two gems that help bring clarity to the ROI SoMe topic.


Excerpted:


Myth #1: Social ROI doesn’t exist.
ROI is traditionally measured in terms of sales, minus the cost and time required in executing the campaign. But social media is not just about sales it’s about engagement.

_________________________


A single person who comments on a company blog and is greeted with an open ear ...is likely to...be a brand ambassador for life.

_________________________


...[the] word...holds meaning. ...two measurements of social ROI that are often not factored into the equation:

  • is your social media bringing in qualified leads, and
  • is your social media staff productive?


A single person who comments on a company blog and is greeted with an open ear by the company is likely to share the company across social networking sites and be a brand ambassador for life.


Myth #2: Social media and return on investment don’t mix.


...Social media is not the means to an end. Companies that use strategic social media marketing, integrated into the broader business plan, see results.


...social media is replacing word of mouth, and there is no doubt socialization of a brand leads to increased sales. People are inclined to share their brand preference on a blog or their Facebook and Twitter pages because it’s another opportunity to express their identity.


Read the full post here.