The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | The Social Media Learning Lab | Scoop.it

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.


Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.


Also note 7 Questions to Help You Locate Your Target Audience


Here are a few highlights:


Social Media Power User


Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:

   

  • Listen to your followers
  • Observe their problems
  • Supply a solution
  • Share useful information that speaks directly to them.
    

Talkers


People who are already talking about your products of services


Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:


  • Create an exclusive community for your talkers
  • Give them exclusive content and everything they need to talk about you.
  • They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read the full article here: [http://bit.ly/NeBTp0]


Via janlgordon
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Scooped by Deb Nystrom, REVELN
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Small Giants in Competition & Substitutes: Why Porter's Model No Longer Works in the Social Era | HBR

Small Giants in Competition & Substitutes:  Why Porter's Model No Longer Works in the Social Era | HBR | The Social Media Learning Lab | Scoop.it

"Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore."


This is a very helpful series on look at the effect the "social era" has on

1) the intensity of competition threat and,

2) the threat of substitutes.


Excerpt:


While social media doesn't shift Porter's model, the social era surely does.


...the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do...


Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore.


Author:  Nilofer Merchant is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford, formerly the founder and CEO of Rubicon. After working at Apple and Autodesk and with many other Fortune 500 firms, she wrote The New How to share the secrets of unlocking collaborative innovation.

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