The Social Media ...
Follow
Find tag "metrics"
2.9K views | +0 today
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

This Chart Explains the Reachpocalypse: Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse:  Why Facebook is Laughing All the Way to the Bank | The Social Media Learning Lab | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.


Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).

From a helpful artcile, ”Facebook’s Declining Organic Reach a Real Nightmare for Marketers“ from CIO Magazine online. 

this quote from an agency media strategist: “It’s become a real nightmare because your fans and likes can’t even find you in some cases. When I post to Instagram I have a much better idea of how many people I’m going to reach.” 


2 of 4 Things You Can Do About Your Facebook Problem

You have 4 options at this point:

1. Stop using Facebook as your key social media hub

Google + is looking better and better, right?


2. Pay for the reach you used to enjoy at no cost

(DN:  Those Facebook ads are still quite affordable and MAY be worth a good look.)


Read the full article here.


Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

Facebook's reach has been evaporating for business pages for SOME TIME now.  From the article:  Your employees and current customers now the very best way for you to distribute your message on Facebook.  

    

Make it SUPER easy and FUN for them to enjoy, share and talk about the successes and benefits of what you do, the service and product gems you provide.  Today I noticed three shares from a poster & comment that really connected with those following one of my business pages.  That's what it's about!  ~  D

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


__________________________


Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________


3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Instagram drives 2.5 million brand interactions during New York Fashion Week

Instagram drives 2.5 million brand interactions during New York Fashion Week | The Social Media Learning Lab | Scoop.it

Instagram was at the center of the runway with marketers giving their audiences exclusive access to your average Jane through photos and 15 second video clips.  Nearly 100,000 New York Fashion Week related photos were shared by more than 33,000 unique Instagram users.

The top ten branded Instagram accounts ...drove 2.5MM+ interactions on Instagram from February 6th – February 13th and averaged about 7 posts per day.
 


...Michael Kors was the overall brand winner.....their NYFW photos generated 37,448 interactions (likes + comments) per photo, more than 2x than the runner up, Nasty Gal (14,273).

 

Related tools vy Deb:


Deb Nystrom, REVELN's insight:

I love the ease and easy integration of Instagram. The power of a well tuned "killer" app is proven by this NYFW example - visuals, especially exclusives and timely ones, rock!  ~  D

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
Scoop.it!

How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
Via Rami Kantari
more...
No comment yet.