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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

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Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab | Scoop.it

The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.
 

They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

The biggest trust-building opportunity comes in the categories of engagement and integrity.

 

The attributes listed under these two categories are:

  • Listening to customer needs and feedback
  • Treating employees well
  • Placing customers ahead of profits
  • Ethical business practices
  • Taking responsible actions to address an issue of crisis
  • Transparent and open business practices


 

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         


Deb Nystrom, REVELN's insight:

There is more to success in business than trust, but not much more - and it ranks high on any success list.


 "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

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Another perspective on Obama's Funeral Selfie: Why Context Matters

Another perspective on Obama's Funeral Selfie: Why Context Matters | The Social Media Learning Lab | Scoop.it

"In politics, image is king, and every politician knows it. President Obama knows it more than most, having been having been caught in one or two pictures that hand his opponents, rightly or wrongly, a gift of a story."


Excerpted:

First of all, this wasn't strictly a funeral; certainly not the solemn dressed-in-black occasion we often associate with the term. It was a four-hour stadium-sized memorial celebrating the life and works of the beloved Madiba, a riot of colorful dancing and singing. Think New Orleans meets the World Cup.


__________________________

...it would be churlish (and diplomatically inept) to refuse ...
   

 __________________________


... " it was Thorning-Schmidt taking the picture...it would be churlish (and diplomatically inept) to refuse — especially if the sober British Prime Minister David Cameron was already in on the fun."

"...add speech balloons. Perhaps Thorning-Schmidt is saying, "Let's commemorate this amazing moment and the life of an incredible man with a joyous group photo." Maybe Michelle is thinking, "Man, I wish there were room for me in that picture." 

http://mashable.com/2013/12/10/obama-funeral-selfie/

Deb Nystrom, REVELN's insight:

The media website, Mashable, added to stirring up a political media frenzy by posting this seemingly injudicious selfie early in the day. Later, they offered a 2nd post with "context."  Page views may, in the end, win the day, for their business model.

It does cause us to pause and ask, "Is there another perspective?"   Just about always, there is.   As negative commentary was was shared on many Facebook pages, the question became, "Why be the judge & jury, especially if your politics are hanging out?"


From what I've seen from the videos of the Mandela memorial event in the stadium and on my Facebook timeline, the"celebration" focus of the event, far from US  "funeral" ethnocentric views,  wins the day.  ~  D

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Press agencies ordered to pay $1.2 million for stealing photos from Twitter

Press agencies ordered to pay $1.2 million for stealing photos from Twitter | The Social Media Learning Lab | Scoop.it

"Daniel Morel will finally be compensated for his photos of the 2010 Haiti earthquake."


A U.S. district court judge ordered Agence France-Presse (AFP) and stock photo company Getty Images, Inc. to pay a total of $1.2 million for images they acquired from Twitter. 

Deb Nystrom, REVELN's insight:

It's a good cautionary case study.

When it comes to professional photography, just because it is on the internet, and specifically in social media, does not make it yours.  


Ideas, concepts yes.  Copying works of art, journalistic photos, means of livlihood, copyrighted images owned by a company, and in this case, photos by photographer Daniel Morel connected with the Associated Press, no.    ~  D 

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How to avoid the social media time suck

How to avoid the social media time suck | The Social Media Learning Lab | Scoop.it

...I have a startling confession to make: social media can suck up your time-- but only if you allow it to. 


______________________

"If you only had 3 hours a day ....if you only had 1 hour? "


______________________


Excerpts:

Take the long approach. Think bigger than you are. Just like sales forecasting or financial planning, your social media program should have some long-term goals and appropriate rewards attached. 

  “If you only had 3 hours a day to work on social media strategy and projects, what would you do?” ....if you only had 1 hour? Looking at your social media time ...time frames will push you to further refine...and focus your attention like a laser beam.


Via Yashvir Dalaya, Bryce Christiansen
Deb Nystrom, REVELN's insight:

True, and it is helpfuil to see the pointers for reigning it in.  ~  Deb

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A demographic portrait of users of various social media services | Pew Internet & American Life Project

A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
A demographic portrait of users of various social media services | Pew Internet & American Life Project
Deb Nystrom, REVELN's insight:

A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

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10 Ways to Learn From Twitter: Informal, Fast and Current

10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





Deb Nystrom, REVELN's insight:

First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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Robin Martin's curator insight, July 31, 2013 9:25 PM

Learning is all around us!

Robin Martin's comment, July 31, 2013 9:25 PM
Very, very cool Deb!
Deb Nystrom, REVELN's comment, July 31, 2013 11:49 PM
Thanks for the comment Robin!
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Me as an infographic! Christina's Bio Illustrates It.

Me as an infographic! Christina's Bio Illustrates It. | The Social Media Learning Lab | Scoop.it

To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa.


The website also links to her PhD thesis:  

The participatory web in the context of academic research : landscapes of change and conflicts


  • I just developed an infographic on my experience using easel.ly
  • It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create.

  • A great way to illustrate one’s experience.  (by Christina Costa.)

 


Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's insight:

I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 15, 2013 11:29 AM

As she says,  "A great way to illustrate one’s experience."  ~  D

Deb Nystrom, REVELN's curator insight, July 15, 2013 11:34 AM

Originally posted on my curation stream, "Infographics and Sweet Stats" - it also belongs here on Agile Learning to illustrate Christina's video listed below (full session on using Social Media in learning, research, teaching.) ~ D

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Four Questions for Facebook's Graph Search

Four Questions for Facebook's Graph Search | The Social Media Learning Lab | Scoop.it

"It's being launched in an awkward early form of its development. ...so was Siri, which is much better now.

"

Facebook’s graph search is going live for hundreds of millions of English-speaking users today, the first serious option for searching a social-media site that blocks Google’s access to much of its data.


Facebook claims its first foray into a powerful search tool will be a boon for its users, who will then stay on the website longer—and that, in turn, will be a boon to its advertisers. 


______________________

Apple 
released Siri when it wasn’t quite ready for prime time. ...Siri much better now.

______________________


Can it learn to understand us?
Part of the alleged joy of Facebook’s graph search is the way users can just type in a question as they’d ask a person for the same information. A truly conversational search would give it a leg up on Google, whose basic search tool is based on keywords. ...early reports have found Facebook flummoxed by wrinkles in language...


Of course, systems like this are often bad at first; they improve by gathering data. That’s why Apple released Siri when it wasn’t quite ready for prime time. On the other hand, is Siri much better now


The other 3 questions:


Is it pulling the most relevant information?


Can it go beyond Facebook? 


Will it creep everyone out?


Related posts by Deb:

   

   
   



Deb Nystrom, REVELN's insight:

Good piece about looking at how it could be useful, as well as the usual concerns about privacy...Will it creep us out?  ~  Deb

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Flaming & Trolls: Can We Be Emotionally Intelligent Online?

Flaming & Trolls:  Can We Be Emotionally Intelligent Online? | The Social Media Learning Lab | Scoop.it

[Communication on-line and] ....flaming is a combination of social and technological pressures that are suppressing a lot of emotional awareness."


_________________

“Flaming is ...more severe in groups than it is in two person exchanges."

_________________



“Flaming is one of the most social effects and one of the earliest ones to be commented on because it's much more severe in groups than it is in two person exchanges.   One of the antidotes to flaming – especially in work situations – is to contact the instigator personally by email or phone, if possible." ~ Clay Shirky, professor in NYU's graduate Interactive Telecommunications Program


"... texting has showed us is that presence, awareness of someone else in real time, creates a different sense than if we're emailing or commenting on a post, simply because of the acceleration of time.  


Presence can start to convey things more than just “I am here and breathing” and attending to the computer but “I am here and I agree or disagree.”


Related posts by Deb on REVELN:

  • Open Space on Speed: Social Business with the Coaches, Results! Video

  • Networked or Just Worked? LinkedIn’s Endorsements Buttons
Deb Nystrom, REVELN's insight:

Communication is altered when immediacy is no longer there.  Dan Goleman's post gets to the social and emotional intelligence aspects of why this happens, useful for anyone spending time managing responses in social media.  ~  Deb

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Grow & Nourish your Online Reputation and Influence

"We are living in a world where your reputation and influence is migrating from offline to online.   Reputation is moving from local to global."


Connect and meet your global tribe!


Via Salah ALhaj Ahmed, Robin Martin
Deb Nystrom, REVELN's insight:

I just had a happy hour meeting this past week where we talked about the difference of influence vs. direct referrals in our business networks.  One of our business colleagues opened new perspectives of thinking for us along this line.  Jeff Bullas seems to have a handy slideshare to understand even more about it.  ~  Deb

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Be a Super Connector with Twitter | Ann Arbor, LA2M

Be a Super Connector with Twitter | Ann Arbor, LA2M | The Social Media Learning Lab | Scoop.it
Twitter continues to be a happening place to be in social media.  It's great for making connections everywhere including conferences, among colleagues and especially with prospective clients.


Wednesday, March 27, 2013 - 11:45am - 1:00pm
Location: Conor O'Neills, 318 South Main Street
Ann Arbor, MI


Learn how Deb uses twitter to connect with important influencers.  She'll also share 5 smart strategies to make the most of twitter and how you can make solid, fruitful business connections as a Super Connector.

Deb Nystrom, REVELN's insight:

If you are local or near Ann Arbor, Michigan, you might find it useful to attend to hear my lessons learned on using Twitter, dating from attending my first "Tweet-Up" in 2008.  


At that time, I learned to use twitter connected with a start-up entrepreneurial work I was doing.   A LOT has evolved in social media since then.  ~  Deb

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Social media trends in 2012: The 10 biggest headlines of the year

Social media trends in 2012: The 10 biggest headlines of the year | The Social Media Learning Lab | Scoop.it
Excerpts:

Pinterest was the social media success story of the year, offering a more visual alternative to Facebook and Twitter that synced neatly with ecommerce and affiliate marketing.

Facebook continued to dominate and Twitter grabbed most of the headlines (although not always for the right reasons).

Twitter clamped down on third party apps to pave way for more ads,

LinkedIn added follow tools and bought SlideShare, while Salesforce boosted social CRM for clients buy snapping up BuddyMedia.

Deb Nystrom, REVELN's insight:

I opened a box of gum yesterday and found the Facebook logo INSIDE the display style box. Social media continues its pervasive influence in our lives, witnessed by this summary of trends.

this articles gives a good overview of how that is happening in their synopsis of 2012 trends, including:

  • Twitter’s live news reporting 
  • Pinterest’s digital scrapbooks
  • Google+ - beginning to rival Twitter for global active users


I have active accounts in all three of these and agree with what I see in this piece.

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The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

One of ...the most useful analogies - the blogging food groups.  Originally coined by Hubspot’s Rick Burns back in 2009...


Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. 


Related tools & posts by Deb:


    

Deb Nystrom, REVELN's insight:

Smart, healthy and clear.  What are your veggies, protein, desserts and condiments in social media and how well are they delivered in the platforms you've chosen to use?  ~  D

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Confide: An app that could have prevented Governor Chris Christie's traffic scandal

Confide: An app that could have prevented  Governor Chris Christie's traffic scandal | The Social Media Learning Lab | Scoop.it
Disappearing text messages aren't just for high schoolers anymore.


There is a new app that could eliminate such scandals in the future (albeit not the rotten underlying acts). It's called Confide, and basically acts like Snapchat for professionals.


[It features] private, end-to-end encrypted, screenshot-proof messages which use email addresses rather than phone numbers that disappear shortly after they are sent.


Uses could be everything from discussing the next employee to fire or complaining about your boss or... well, causing massive traffic gridlock out of spite.



Related posts & tools by Deb:


  • Don't miss a thing:  We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
    
Deb Nystrom, REVELN's insight:

Necessity is the mother of invention, and that would include smart use of confidential text and email messages, that disappear, once the communication is sent.  It's a good idea for simple, ethical confidentiality.  For a humorous perspective on this, here's link to (essentially worthless) email disclaimers.  

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7 Critical Mistakes You're (Almost Certainly) Making On Social Media

7 Critical Mistakes You're (Almost Certainly) Making On Social Media | The Social Media Learning Lab | Scoop.it

If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to fix them from Gary Vaynerchuk, best selling author.


   

Excerpted:

   

1. YOU'RE SPEAKING THE WRONG LANGUAGE

...[don't] post essays on Instagram.   ...the best social content is “native” to each platform...speaks the right language in the right place. ...blend your message into each platform’s unique style.


...Tumblr “attracts the artsy crowd and supports animated GIFs,” whereas Twitter “speaks to an ironic, urban audience.”


What’s the native language of the platform you’re trying to speak on? 



_________________________________
 

“Marketers are on social media to sell stuff.  Consumers...are not … If you want to talk to people while they consume their entertainment, you have to be their entertainment.”  ~ Vaynerchuk 


_________________________________


3. YOU’RE ALL “RIGHT HOOK”     ...customers appreciate brands that ...that put out great content without explicitly making a sales pitch.    Vaynerchuk says hashtags are like waves--and the best way to surf is to ride the wave, not create it...


....How closely are you listening on Twitter and following what the population at large is talking about? Are you listening for the wave and jumping onto it?   ....

    

5. YOUR TWEETS ARE INVISIBLE   ...people are still making the mistake of starting tweets beginning with an “@”--which makes the tweet invisible on your follower’s stream unless they are following that other tagged handle as well.

If you insist on starting a tweet with tagging another account, put a period in front of the “@” so the tweet is visible to all of your followers.

    

6. YOU THINK SNAPCHAT IS A FAD

Maybe it is, but can you afford to ignore a social platform whose users send 400 million messages per day? ....


....Are you playing it safe and waiting for others to test the waters on these emerging platforms or are you rolling your pant-legs up and running into the water yourself?


Deb Nystrom, REVELN's insight:

7 helpful points & especially useful commentary with a good amount of negative banter that occurs on popular streams.  

From Alexander on this stream:  "Businesses should be telling a story using social media and not so much selling anything. Businesses are using social media to clarify to the consumer who they are and what they stand for. Promotions are used to advertise products. To much promotion on social media by the business will only hurt their cause."


~  Deb
 

PS:  It's good to know about the .@ tip.  However, making chatty tweets invisible with @ is useful when directly replying to someone not following you (or you don't want to use a direct tweet) and you don't want the tweet to show up on a twitter widget, like I use for my business tweets here.

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Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


Deb Nystrom, REVELN's insight:

Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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Mainstream: Almost 70% of Internet Users are on Social Media, 2013 #Infographic

Mainstream:  Almost 70% of Internet Users are on Social Media, 2013 #Infographic | The Social Media Learning Lab | Scoop.it
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
Deb Nystrom, REVELN's insight:

Here's the infographic to illustrate the Pew 2013 study (companion post on the SMLL ScoopIt curation stream.)  There are racial differences, age differences and it continues to evolve.  ~  D

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5 Social Media Tactics to Increase ROI via Mashable

5 Social Media Tactics to Increase ROI via Mashable | The Social Media Learning Lab | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. 


Excerpts:

2. Be Authentic

You can't fake it online, says Sid Shuman, who runs social media for Sony Playstation. "They can smell that a mile away."


Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans "come up with better questions that we could any day," he says.

3. Keep Content Premium

 
Hitting "publish" is social suicide if the material isn't quality. Take advantage of Wordpress,Tumblr and social media to craft strong messages.


Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently thanFacebook posts). 


SEE ALSO: 8 Creative Ways to Connect With Customers on Facebook

Stick to a calendar for posting, and focus on making followers feel part of the brand's family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.


Peter Yared, CBS Interactive's CTO/CIO suggests using your sites to curate and amplify positive content about your company. "Find the interesting content that’s being posted and use it to bring value to your audience."

5. Experiment

Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.

 

Deb Nystrom, REVELN's insight:

These are classics, and good reminders.  ~  D

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


The Twitter Analytics product is actually only accessible through the Twitter ad tool.


Deb Nystrom, REVELN's insight:

Great find for twitter users!  ~  Deb

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Missy Mullen Caulk's comment, July 18, 2013 8:04 AM
Interesting, thanks for sharing.
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6 Top Social Media Dashboards for Small Business

6 Top Social Media Dashboards for Small Business | The Social Media Learning Lab | Scoop.it

"A handy roundup of the best social media dashboards and the benefits they can bring your small business, including cost"


1) HootSuite Easy to use and packed with features, Hootsuite is probably the most widely known social media dashboard. It’s also free with basic features, and you can upgrade inexpensively to a pro version.


HootSuite lets you manage your Twitter, Facebook, and LinkedIn accounts, and you can also toss in Google+, Foursquare, WordPress, and MySpace. The platform offers apps that allow you to monitor and manage Flickr, YouTube, Tumblr, and more — including marketing tools such as MailChimp or Constant Contact.


The free version includes message scheduling and basic analytics. The pro upgrade offers advanced scheduling tools and analytics, including integration with Google Analytics, and HootSuite University, a social media training and certification program.


Cost: The basic version is free for one user and up to five accounts. HootSuite Pro starts at $5.99 a month with a 30-day free trial, and gives you two users and unlimited accounts.


2) VerticalResponse Social
3) Postling
4) SproutSocial
5) Sendible
6) Crowdbooster

 

Deb Nystrom, REVELN's insight:

This is a helpful list from Mari Smith, who I've followed for several years now.   Where would I be without my Hootsuite?  It's pretty great.  (Tho' it doesn't always capture every tweet mention.) ~  Deb

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Back to the Social Future [COMIC]

Back to the Social Future [COMIC] | The Social Media Learning Lab | Scoop.it

Every time I hear a (social media) press announcement these days I get a sense of déjà vu, as if I've heard the news before.  Maybe that's because heralded features like hashtags on Facebook and video support on Instagram were expected for a long time.

Deb Nystrom, REVELN's insight:

Humorous comic (infographic) that also features just how mainstream social media has become in 2013.   Also, email is not dead, but business cards may be on life support. ~  Deb

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It's Not About the Tights: An Owners Manual on Bravery eBook ~ Chris Brogan (e-Book, Today)

Download Free Today:  "For whatever reason, we tend to think that "someone" is going to make us better, that we're broken, that we're missing the key ingredients to succeed."


"We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe."


"I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life."



Deb Nystrom, REVELN's insight:

Chris Brogan is generous and a great teacher.  Take a look.  I've downloaded the book to my iPad Kindle app already. It's free today. Let me know what you think. ~  Deb

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Yes or No? A Social Media Response Flowchart

Someone's found a posting or comment about you or your organization? What's next?  Flow it out > The Social Media Response Flowchart.


Click on the title above to access the full Slideshare.


~  Deb

Deb Nystrom, REVELN's insight:

Easy flow, succinct answers.  Does it help?  ~  Deb

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A YouTube Streaming Music Service Will Launch Later This Year

A YouTube Streaming Music Service Will Launch Later This Year | The Social Media Learning Lab | Scoop.it
YouTube is one of the most popular online music players in the world, so it shouldn't come as much of a surprise that the video platform is planning to launch a paid-subscription music streaming service later this year, Fortune reports.A YouTube...
Deb Nystrom, REVELN's insight:

Another way that social becomes big business.  YouTube moving to paid streaming is another of social media moving into Social Business, and a big business it is!  ~  Deb

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