The Social Media Learning Lab
3.3K views | +0 today
Follow
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

___________________
   
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

___________________



2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Read more here:


   

Related posts & tools by Deb:

      


  • Don't miss a thing:  We'll send Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.


         



Deb Nystrom, REVELN's insight:

As social media continues to become mainstream, articles like this zoom to the top of popularity charts.  Fast Company reports that this article was one of the "most-read leadership articles of 2013."  

That it is really about social media techmology is intriguing or an editor's mistake. ~  Deb 

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
Scoop.it!

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | The Social Media Learning Lab | Scoop.it

When people can empathize with, or are impressed by, something you post, a part of their brain is triggered that makes them want to share with their friends.


Here are seven guidelines you can follow to achieve this effect. #Infographic  #Visual


Via janlgordon
Deb Nystrom, REVELN's insight:

Compelling graphics, fresh and classic ideas., keeps 'em coming back.  ~  D

more...
janlgordon's comment, June 18, 2013 8:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 11:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 11:23 AM

Amazing