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Nonprofit Marketing via Google Ad Grants – Free $10,000 per Month Text Ads!

Nonprofit Marketing With Google Ad Grants – How to Get $10,000 Per Month In Google Ads FREE For Your Nonprofit Marketing efforts.

Slideshare information for you. 

Deb Nystrom, REVELN's insight:

Did you know about this if you are a non-profit?  Such a deal! Check it out.  ~  Deb

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Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy | The Social Media Learning Lab | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we should not expect them to recover.

Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play.

It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?     Continue reading →
    

Related tools & posts by Deb:

     

  • Stay in touch with Best of the Best ScoopIt news, taken from Deb's  NINE multi-gold award winning curation streams sent  once a month via email, available for free here, via REVELN Tools.

        

      

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

                 


Deb Nystrom, REVELN's insight:

The statistics and changes in Social Media, featuring Facebook and their filters are worth a good look for business marketing reasons.
 

This is a ScoopIt piece, emphasizing the ScoopIt platform's advantages for content curation. The research featured and the freshness of content shared, often shared by others a month or two later, is why I moved from the now defunct Posterous to ScoopIt. ~ Deb

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3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

___________________
   
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

___________________



2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Read more here:


   

Related posts & tools by Deb:

      


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Deb Nystrom, REVELN's insight:

As social media continues to become mainstream, articles like this zoom to the top of popularity charts.  Fast Company reports that this article was one of the "most-read leadership articles of 2013."  

That it is really about social media techmology is intriguing or an editor's mistake. ~  Deb 

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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | The Social Media Learning Lab | Scoop.it

Headlines thatinspire a click uaing a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

            
H is for helpful.

     

E is for emotion.
…we evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  • Are You Able to Tell When Your Pooch Says, “I Love You?”
  • Doesn’t it Suck When Your Bounce Rate Goes Up?

     
A is for ask.
…Ask a question your target audience wants to know the answer to.

  • Where Are the Best Places to Vacation with Your Pets?
  • How Do You Write More Magnetic Headlines?

    

D is for do’s and don’ts.
…Deliver tactics that do or don’t work for a task your audience needs to understand.

  • What to Do When Your Puppy Won’t Stop Digging Up Your Yard.
  • Five Mistakes You Don’t Want to Make on Your Home Page.


L is for list.
I is for inspire.
N is for nightmare.
E is for empathy.

        

- See more at: http://feldmancreative.com/2013/12/headlines-9-letter-cheat-sheet-writing-winner-every-time/#sthash.iTT3n2GT.dpuf


 

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         

Via janlgordon
Deb Nystrom, REVELN's insight:

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

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janlgordon's curator insight, December 10, 2013 4:29 PM

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.


As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.


There are great tips in here


Here are a few that caught my attention:


E is for empathy.


Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.


"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.


 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.


"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/Jc464j]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


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Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


Deb Nystrom, REVELN's insight:

Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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5 Marketing Lessons From Lady Gaga, the 1%-ers

5 Marketing Lessons From Lady Gaga, the 1%-ers | The Social Media Learning Lab | Scoop.it


"You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist."


1) Focus on Your One Percenters

Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.


4) Give Fans a Name Creating a name for your One Percenters, like Lady Gaga's Little Monsters, assigns them an identity. With that identity comes a set of recognizable behavioral or personal characteristics that everyone with that name shares.

Deb Nystrom, REVELN's insight:

"Focus on strategy, not style" is what I learned from one of the best internet marketers in the business.  And she has plenty of strategy! ~  D

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Is Content the New Currency?

Is Content the New Currency? | The Social Media Learning Lab | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
Deb Nystrom, REVELN's insight:

The ecosystem of conversation, community and content gets my vote.  Use the term "currency" - yes, it makes sense.  ~  Deb

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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Be a Super Connector with Twitter | Ann Arbor, LA2M

Be a Super Connector with Twitter | Ann Arbor, LA2M | The Social Media Learning Lab | Scoop.it
Twitter continues to be a happening place to be in social media.  It's great for making connections everywhere including conferences, among colleagues and especially with prospective clients.


Wednesday, March 27, 2013 - 11:45am - 1:00pm
Location: Conor O'Neills, 318 South Main Street
Ann Arbor, MI


Learn how Deb uses twitter to connect with important influencers.  She'll also share 5 smart strategies to make the most of twitter and how you can make solid, fruitful business connections as a Super Connector.

Deb Nystrom, REVELN's insight:

If you are local or near Ann Arbor, Michigan, you might find it useful to attend to hear my lessons learned on using Twitter, dating from attending my first "Tweet-Up" in 2008.  


At that time, I learned to use twitter connected with a start-up entrepreneurial work I was doing.   A LOT has evolved in social media since then.  ~  Deb

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Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


Yes, it continues to be all about relationships and community.


Excerpted:


New research from professors at the suggests a significant payoff for companies that set up their own online communities.


Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

Manchanda calls this revenue "social dollars."


The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


In this case, the company sells products both online and in stores, and network members spent more in both venues.


The spending increase came via more frequent purchases, rather than bigger receipts.


More via:  Univ. of Michigan News Service

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8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+

8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+ | The Social Media Learning Lab | Scoop.it

The fastest growing audience on Twitter is adults age 55-64.  (Deb: They also have money, resources and great networks.)

According to a post on Fast Company, they've grown a whopping 79% since 2012 and are also the fastest growing on Facebook and Google+.

[So how can you tailor[ your messaging to them, if this is a key audience for your type of business?

Not sure what to change? Writer and advertiser M.G. Hilton has 
8 tips for targeting baby boomers, which this article summarizes, including:
 

1. Be direct and detailed. This audience tends to see though the fluff.

   

2. Utilize customer testimonials. But only if they sound sincere and real.

  

3. Make it clear what you offer them specifically. Mature audiences are not susceptible to peer pressure.

   

6. Tell a story with your marketing. Copy can be longer, just make sure it’s readable.

   

8. Make yourself accessible. Give lots of different ways for customers to reach you and [ask questions.] 

   

As always in our ScoopIt news, click on the photo or title to see the full Scooped post.

       

Related tools & posts by Deb:

      

    

    

     

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

 

Deb Nystrom, REVELN's insight:

It's always a pleasure to share " how-to-respond tips when new data becomes available on the fasted growing demographics, in this case, the boomers who have strong buying power.  ~  D

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Add Value & Perspective If You Curate: Newbie Mistakes with Scoopit Links on Twitter

Add Value & Perspective If You Curate:  Newbie Mistakes with Scoopit Links on Twitter | The Social Media Learning Lab | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it....


Marty - comment I wrote on Dr. V's blog

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content Olog.N Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing b


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet.


Related tools & posts by Deb:

      

  • Stay in touch with Best of the Best news, taken from Deb's  NINE multi-gold award winning curation streams from @Deb Nystrom, REVELN delivered once a month via email, available for free here,via REVELN Tools.

          

       


Via Martin (Marty) Smith, Robin Good
Deb Nystrom, REVELN's insight:

Well stated.  Make sure your ScoopIt has substance to it, features your expertise and perspective, and is NOT simply a pass through.   If you know what you are curating, and COMMENT on it, share your perspective, then you can scale, as mentioned above.  ~  D

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Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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Valentine's Day & 4 Social Media Marketing Methods that Work

Valentine's Day & 4 Social Media Marketing Methods that Work | The Social Media Learning Lab | Scoop.it

The average person spends approximately $134.08 on Valentine's Day festivities.


________________
   
Each social network has its own etiquette, culture and style.

   

________________


Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium.  

A sample of guidelines from Social Media Frontier:

      
Facebook  -  Facebook pages make it easy to build user engagement for your brand by running giveaways, offering samples and posting polls. ...MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement (vitamin) sample for the people they loved.
        
MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.

         


Twitter -  Salesforce ...found that 74 percent of Valentine's Day chatter on social networks was positive.
     
Tweet ...about Valentine's Day specials,...
or by providing an intimate look at how your company is celebrating the day around the office.Quick Vine videos o...and Instagrams ...help supplement your tweets.
 

Click here to read more.

Deb Nystrom, REVELN's insight:

Many approaches used for one social network, can apply to others - a solid profile, good visuals, give > don't "advertise" or "sell," etc.  However, this guide helps define the distinctions for the personality of each type of social media.  ~  D

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United Way Worldwide Case Study | Skyword

United Way Worldwide Case Study | Skyword | The Social Media Learning Lab | Scoop.it
Skyword spoke with United Way about its content campaign to learn how the brand uses Skyword's content marketing platform and services to fuel results.
Deb Nystrom, REVELN's insight:

A business partner, Leslie McGraw, connected with the Social Media Learning Lab, writes for Skyword and can vouch for their services.  Here's a useful case study (downloadable in .pdf form) of how a large organization organizes their messages from their large group of non-profits to speak to the world.  ~  D

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How to Make Stop Motion Vine Video (And Maybe Even Make Money)

How to Make Stop Motion Vine Video (And Maybe Even Make Money) | The Social Media Learning Lab | Scoop.it

Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Vine is a wonderfully easy, creative, fun way to share short, 6 second video in social media.  This piece takes it to another level.  ~  Deb

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The Digital Rocking Chair's curator insight, September 22, 2013 12:45 AM


"[Julia Pugachevsky speaks to Frank Danna] about what drew him to the medium, what the pre-production process entails, and tips for making stop motion Vines."

Henrik Safegaard - Cloneartist's curator insight, September 22, 2013 4:45 AM

Over at TribecaFilm.com, Julia Pugachevsky serves as the Vine correspondent, compiling a weekly round-up of the10 Best Vines of the Week. She regularly profiles expert Vine users. Most recently, she spoke to Frank Danna, whose stop motion experiments on Vine have gotten him work making stop motion Vines for brands.

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | The Social Media Learning Lab | Scoop.it

When people can empathize with, or are impressed by, something you post, a part of their brain is triggered that makes them want to share with their friends.


Here are seven guidelines you can follow to achieve this effect. #Infographic  #Visual


Via janlgordon
Deb Nystrom, REVELN's insight:

Compelling graphics, fresh and classic ideas., keeps 'em coming back.  ~  D

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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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The Prisoner's Dilemma That Is Email Marketing

The Prisoner's Dilemma That Is Email Marketing | The Social Media Learning Lab | Scoop.it

"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search."


...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take.

Read more: http://www.mediapost.com/publications/article/197231/the-prisoners-dilemma-that-is-email-marketing.html#ixzz2QNjtuxf6


Photo:  by Sean MacEntee, Flickr

Deb Nystrom, REVELN's insight:

In the article, I particularly like this excerpt,


"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


__________________________


Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________


3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Powerful Tweeting to Thrive in the Twitter Ecosystem | The Atlantic

Powerful Tweeting to Thrive in the Twitter Ecosystem | The Atlantic | The Social Media Learning Lab | Scoop.it

A study based on 43,000 responses to Tweets found precisely what people like and loathe about twitter's microblog posts.

 

Excerpted,  by Megan Garber for The Atlantic

 

Findings:

 

  • Twitter doesn't replace traditional news; it does increasingly function as a real-time newswire, disseminating and amplifying information gathered from the world and the web.
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  • As it is social, Twitter also entertains, so it serve both a place and a platform.
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  • Tweets that are informative or funny -- or, ideally, BOTH -- evoke the best responses.
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  • Stale info - tweets that repeat conventional wisdom, offer uselessly de-contextual news, or extoll one's lunch options = noise.

 

Summary:


Do be useful, novel, compelling.  AVOID:  boring.

 

Add to the twitter story: an opinion, a pertinent fact or comment on the conversation before hitting "send" on a retweet (RT).

 

"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


  • Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value. 
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Read full article here: [http://ht.ly/8OrS8]


Sez Deb: Sounds like tweet Enchantingly, is a key take-away, note to Guy Kawasaki. 

Photo credit:  Twitter via iPad and on Hootsuite, via Mac display, by Deb.


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