How to Use Social Listening to Track Clients, Competitors & More | The Social Media Learning Lab | Scoop.it

Listening is where to start with the overwhelm of social media, to divide, sort and conquer - making sense of what is current.  


Shelly Kramer's blog post is about using social channels to listen to keep track of clients and competitors and a whole lot more.


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Have a purpose so you can find gold in the social media sea of information.

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There's a wealth of information online beyond just managing your clients if you know what you're looking for.  


Have a purpose so you can find gold in the social media sea of information. Here are some great suggestions of how to do it:


  • find content
   
  • find your inspiration
   
  • do your homework:  competitive research 
   
  • learn what people are saying about your brand


Shelly suggests you go to Facebook without logging in or openstatussearch.com


Advanced Twitter Search


Twitter is a rich source of real-time information ~ an instant focus group that immediately dials you in to what’s trending all over the world .   


By listening you can work to develop and craft your integrated marketing strategies.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/RzKBoB]


Via janlgordon