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Scooped by Deb Nystrom, REVELN
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The Proof! Power Words & Emotional Headlines Get Shared More On Social Media

The Proof!  Power Words & Emotional Headlines Get Shared More On Social Media | The Social Media Learning Lab | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


Posts with a higher emotional value got more shares. Period.

The Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.

Deb Nystrom, REVELN's insight:

I was helping a colleague understand a EMV, or "Emotional Marketing Value (EMV) score. A tool online to test this is the Headline Analyzer here:  http://www.aminstitute.com/headline/index.htm


With this useful blog post and understanding more about good copywriting via EMV writing, you'll have more good tools to help you better use social media to share your message with the world.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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Four Questions for Facebook's Graph Search

Four Questions for Facebook's Graph Search | The Social Media Learning Lab | Scoop.it

"It's being launched in an awkward early form of its development. ...so was Siri, which is much better now.

"

Facebook’s graph search is going live for hundreds of millions of English-speaking users today, the first serious option for searching a social-media site that blocks Google’s access to much of its data.


Facebook claims its first foray into a powerful search tool will be a boon for its users, who will then stay on the website longer—and that, in turn, will be a boon to its advertisers. 


______________________

Apple 
released Siri when it wasn’t quite ready for prime time. ...Siri much better now.

______________________


Can it learn to understand us?
Part of the alleged joy of Facebook’s graph search is the way users can just type in a question as they’d ask a person for the same information. A truly conversational search would give it a leg up on Google, whose basic search tool is based on keywords. ...early reports have found Facebook flummoxed by wrinkles in language...


Of course, systems like this are often bad at first; they improve by gathering data. That’s why Apple released Siri when it wasn’t quite ready for prime time. On the other hand, is Siri much better now


The other 3 questions:


Is it pulling the most relevant information?


Can it go beyond Facebook? 


Will it creep everyone out?


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Deb Nystrom, REVELN's insight:

Good piece about looking at how it could be useful, as well as the usual concerns about privacy...Will it creep us out?  ~  Deb

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