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Scooped by Deb Nystrom, REVELN
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The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study

The 2 Biggest Game Changers in Building Trust in Social Media, 2014 Edelman Trust Barometer Study | The Social Media Learning Lab | Scoop.it

The 2014 Edelman Trust Barometer (from theirannual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust.
 

They’ve been grouped into five different clusters, each with their similar attributes, and are ranked in order of importance.

The biggest trust-building opportunity comes in the categories of engagement and integrity.

 

The attributes listed under these two categories are:

  • Listening to customer needs and feedback
  • Treating employees well
  • Placing customers ahead of profits
  • Ethical business practices
  • Taking responsible actions to address an issue of crisis
  • Transparent and open business practices


 

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Deb Nystrom, REVELN's insight:

There is more to success in business than trust, but not much more - and it ranks high on any success list.


 "Operational excellencepurpose, and products and services attributes continue to be ranked toward the bottom of the list for building trust in business" though they may be important to financial sustainability. 

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Rescooped by Deb Nystrom, REVELN from Social Media Butterflies
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34 Social Media Truths in a Nut Shell

"Becoming a social business doesn't happen overnight.  Building business with social is an investment."


The graphics alone communicate a lot here.  Great visuals.  Check out the clear communities create markets - from the internet marketing sphere.  


Helpful slideshare!  


Via Dr. Susan Bainbridge, Robin Martin
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