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Scooped by Deb Nystrom, REVELN
Scoop.it!

ScoopIt Scoop: Curated Newsletters and MailChimp Integration

ScoopIt Scoop: Curated Newsletters and MailChimp Integration | The Social Media Learning Lab | Scoop.it

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration.


This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”


From a press release:


About Scoop.it


Scoop.it lets professionals, small businesses, educators and non-profits express their unique perspectives on topics that matter with beautiful topic pages, driven by content discovery and curation, social sharing and efficient content management.


With nearly 7 million unique visitors per month, users can reach a large audience, feed relevant content to their social media channels including Twitter, Facebook, LinkedIn and Google+ and effectively build their online presence. For more information or to sign-up as a new user, visit Scoop.it.



About MailChimp


MailChimp supports more than 2.5 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite,


Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.


Deb Nystrom, REVELN's insight:

This is great news!  It's also great timing for those of us who love to curate along several key themes.  ~  Deb

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Rescooped by Deb Nystrom, REVELN from Social Media Butterflies
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It’s time to evolve the social media mindset

It’s time to evolve the social media mindset | The Social Media Learning Lab | Scoop.it

"Think systems.  It applies to everything, including social media.  Close the country club."


_______________________________


....we should stop talking about social media as its own country club

_______________________________

   

Excerpts:

   

“When it comes to integrating social media into the overall business, companies must evolve and change structurally, culturally and on a personal employee level to succeed.” And what this means is that we should stop talking about social media as its own country club.

   

"...stop talking about social media in your company. Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy. Use the full digital marketing palette available to you."


Via Robin Martin
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Scooped by Deb Nystrom, REVELN
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8 social media trends for 2012 , #3, Integration a Good One!

8 social media trends for 2012 , #3, Integration a Good One! | The Social Media Learning Lab | Scoop.it
#3 is key: 8 social media trends for 2012 ...


This is a thoughtful list.  Even though the author comments #3, integration is a bit self-serving, as he has a book coming out, it's still a winner.  Here's a sample of the top 3 from his lists of 8 trends:


1. Reporting to all stakeholders.

Dan Tisch, president of Global Alliance said that some countries, such as Australia, are reporting to all stakeholders: not just investor relations, but reporting results to employees, customers, prospects, influencers, and more. This is going to become a trend, as brand awareness becomes a part of the balance sheet (2011 PRSA conference).


2. Social TV convergence.

You can "check in" to a TV program and then have conversations with people around the world who are watching the same thing. It allows you to review the shows, talk about what's happening, and listen to what others are saying. It works for movies and music, too. If Steve Jobs's last project was iTV, this will become huge next year.


3. Integration of all disciplines.  (I have a book coming out about it), but integration is going to be crucial next year. In 2012  - it needs to integrate. Customer service can't do its job without sales. Sales needs public relations. And mobile can't live without marketing.


You'll see these disciplines all work together, as if they're in a circle:  mobile, social, marketing, public relations, advertising, direct mail, email, customer service, and sales.


Photo:  Bird by Noël Zia Lee cc: Some rights reserved

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Rescooped by Deb Nystrom, REVELN from GooglePlus Expertise
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Become ONE: Google+ profile and YouTube channel integration, MORE coming

Become ONE:  Google+ profile and YouTube channel integration, MORE coming | The Social Media Learning Lab | Scoop.it

"Google announced another integration: your Google+ profile PLUS YouTube AND you can keep your channel name."


I've already done this.  It makes sense if you have the right set-up with your YouTube channels.  ~  Deb


Excerpt, from TNW:


  • You can still keep your channel name.
    
  • If you prefer to market your own personal brand, then Google is urging you to switch to the Google+ one.

   

  • If you don’t want a full name on your channel, in the coming weeks, Google+ page (as opposed to a profile) will have that as a new feature is coming “in the coming weeks.”
   

Also coming will be 

   

  • Advanced Google+ page management features that let up to 50 people manage a single Google+ page, or ...
    
  • A single person will be able to manage up to 50 Google+ pages, which will all supposedly nicely work with YouTube channels linked to Google+ pages.


Thanks to The Next Web, TNW.  Full article here.

   

Deb's YouTube integration here.


Via Jaana Nyström
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Rescooped by Deb Nystrom, REVELN from Google Updates
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Why Google+ is a long term good idea: GoogleApps - YouTube

Why Google+ is a long term good idea:  GoogleApps - YouTube | The Social Media Learning Lab | Scoop.it

There are several good reasons not to pay much attention to the so-called demise of Google+, the new social media channel slated as a contender with Facebook. Yes, it's social, and so is YouTube, which Google owns and uses to reach out to a large audience (22,000) of social and tech-minded folks in this series of videos.


Google emcee's this tech leader event with Jonathan Zittrain, Professor of Computer Science Harvard School of Engineering & Applied Sciences, who talks about the first digital spreadsheets and the playful, hobbyists' spirit that found its way into enterprise IT, e.g. the Google ethos.

 

Here's the real reason that Google+ makes sense, eventually there will be powerful, artificial intelligence integration with a lot of good stuff, Google apps.   I have a Google calendar, as do several of my clients and business partners.  I have several Google email accounts, professional (branded) and personal.  I love that Gmail knows how to prioritize my load of email and 98% of the time gets it right. Many businesses are using other Google apps besides what I've listed as my go-to tools.


Bradley Horowitz (VP Product Management, Google) talks about
Google + as more than a social network.


"We aspire to build a different type of relationship with our users, creating a means for users to create who they are to return improved results and better quality of service."  


He mentions Google learning to provide value to user long term interests like kite surfing.  Google+ has plans to integrate Google docs in a Google+ circles. He says that:

  • search and maps will get better,
  •  your phone will get smarter, and 
  • Gmail will get even better.   

The video is here.


There's much more to come, and this channel is where to find out about Google integration directly from the source:  Google Apps:  "A channel for all videos about and related to Google Apps, Google's suite of communication and collaboration products for businesses, non-profit organizations, and schools."


Via Mary Schwander
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